Online Marketing Tips


Get closer to your customers with Google+ for business, available in English & French

When making decisions, people often turn to those they trust for recommendations. Now with the Google +1 button, people can recommend your site’s content or ads to their friends and contacts right when it’s most useful – on Google search.

If you’re a site owner based in Canada, and you’ve been waiting to include Google +1 button on your site, now it is the time to get started. Start by visiting Google +1 button tool on Google Webmaster Central where the Google +1 button code is already available in English and French.

Adding Google +1 button will help your site to stand out by putting personal recommendations right at the moment of decision, on Google search results page. So if you have users and friends who are fans of your content, encourage them to add their voice with Google +1 button!

How Google +1 button works?

Let’s say you own a hotel in Toronto. Karen had a lovely stay at your hotel last summer. When Adam starts researching accommodations for his next trip to Toronto, he searches on while signed into his Google account, and sees your ad. He clicks the +1 button on the ad to recommend it to his contacts.


When Karen’s friend Ann plans her trip to Toroto, she signs in to her Google account, searches, and also sees your ad and the Google +1 that Karen added to it. Knowing that Karen recommends your hotel helps Ann decide where to stay during her visit to Canada.

Stand out in Google search

Personalized annotations will help users know when your ads and organic search results are relevant to them, increasing the chances that they’ll end up on your site. Since January 2010, Google have been using data from social services, such as Twitter and Flickr, as signals in organic search rankings. Now Google is using +1 button as an additional signal in organic search to help users find recommendations from their friends and contacts. Quality scores and ad rankings will not be impacted by Google +1.

Higher quality traffic

As results become more personal and relevant, Google believes that users are not only more likely to click, but they’re more likely to act as well. Personalized annotations bring you pre-qualified users, who just received recommendations from their friends and are actively looking for your content. This powerful combination may result in more conversion and deeper engagement with your site overall.

How to get Google +1 button on your site

Google has +1 button code ready that you can put on your pages , making it easy for people to recommend your content on Google search without leaving your site. Get Google +1 button code for your website now!

Will the +1 button affect my Adwords clickthrough or conversion rates?

Each Adwords campaign performs differently, so we can’t predict how your clickthrough rate (CTR) will change for individual campaigns. However, Google believes that including the +1 button on ads will increase the overall CTR of campaigns as personalized annotations increase user engagement.

Will the +1 button impact how Google determine quality score?

No, this does not change how Google determines your Adwords ad’s relevance of quality. As always, Google looks at your ad’s performance relative to that of other ads for the same query, position, and UI treatment.

Should I change my ads or landing pages?

No, there is no need to change the copy or landing pages of your campaigns. Google is adding +1 buttons to ads and search results on and Simple, compelling ads directing to a relevant landing page will continue to perform best.

Where can I see how many +1s my ads are receiving?

Currently reporting is not available. However, soon you will be able to see how many +1s your search campaigns are getting on the Dimensions tab in AdWords.