How To Get More Leads Online & What's The Future of Advertising?

Are you losing out on business because you’re not on the 1st page of Google?

The way we find and buy products and services has changed dramatically over the past few years. Instead of getting leads the old-school way, businesses must now focus their resources online and generate the most cost-effective, qualified leads, in their targeted areas.

When more than 85% of Canadian use search engines to find products and services every day, your business marketing strategy must be focused on getting you the most amount of real estate on the 1st page of Google search results with organic SEO and effective PPC campaigns.

What Will You Learn:

  • How do people find products and services online?
  • The 6 Google search verticals you should focus on
  • What’s the ideal marketing strategy for your business?
  • Top optimization tips for your PPC AdWords campaign
  • How to manage your own SEO strategy
  • What’s the future of advertising online?

Speaker: Bassem Ghali

Canadian Entrepreneur of the Year Award Winner & CEO at Green Lotus Inc.

Bassem is a search engine marketing strategist and speaker with more than 12 years of experience managing online marketing strategies for some of Canadian & International corporations including Canadian Tire, VistaPrint, Egypt Air, Xplornet, Direct Energy and Toronto Star.

Demonstrated success in online marketing has led to speaking engagements at marketing events around the world, and the honour winning the 2015 Entrepreneur of the Year Award, presented by the Canadian Association of Marketing Professionals!