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SEO Agency in Canada and #3 Globally

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Green Lotus Awards & Accolades

 

  • Best Digital Marketing Agency Award  
    CanadianSME National Business Awards in 2020

  • Entrepreneur of the Year Award
    CanadianSME National Business Awards in 2020

  • #1 SEO Company in Canada & #3 Globally
    TOPSeos in 2019

  • Entrepreneur of the Year Award
    Association of Marketing Professionals in 2015

  • #1 SEO Tools
    ClickZ's top 50 Marketing Tools for startups in 2014
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  Since its inception in 2012 Green Lotus has been at the forefront of Digital Marketing in Canada and USA. With a demonstrated ability to quickly evolve to meet changing market needs, Green Lotus is dedicated to the development and implementation of cutting-edge technologies that offer clients the best marketing services on the market.

Want to Dominate the First Page of Google Without Breaking the Bank?

How can Green Lotus SEO Agency Helps You Rank Better for all your Local targeted SEO Keywords

The internet is an enormous place with millions of websites struggling for attention. Competition with many other websites can be daunting for small business owners trying to promote their little businesses. But don't worry; our local SEO services help to bridge the gap between big businesses and small local shops in the quest for attention and higher organic rankings on Google. 


Green Lotus Local SEO services have become famous for helping small business owners, brick-and-mortar, and service-based businesses appear on search engine result pages. But finding the right local SEO agency is not that easy, especially if you do not have much expertise to really compare different SEO companies.


Here at Green Lotus SEO Agency, we know how difficult the whole process can be for you, and we're willing to help. Our local SEO services help ensure your business ranks high in SEO local search queries, so you can achieve revenue growth. Are you wondering how we do this? We'll explain, but first, let's review what local SEO is and how it concerns your business.



Once you've determined your website's local SEO agency! You don't have to stress yourself doing the work involved. The experts at Green Lotus SEO agency can take responsibility and ensure prompt delivery of the best local SEO service to your business. How do we do this? 

What Is Local SEO Service, and Why Do You Need It?

To better understand what local SEO service means, let's first look at a local search on Google. As the name signifies, local search simply means searching for products, services, or any other business information relevant to a specific location.

The searcher could be searching for a "hair salon near me" to find a salon in the city or "best car repair in [Detroit]" to find a car repair technician nearby. 

In other words, a local search is location-specific compared to general Google searches. From the above explanation, it's easy to see that local SEO services is the process of trying to optimize your online visibility so that your business will show up in local search results. In case you're still contemplating, here are a few benefits of local SEO services you should know. 

Boosts online visibility without paying for Google advertising 

Attracts more target local audience, which, in turn, improves sales  rate

It brings in more foot traffic to your brick-and-mortar business location It enhances your credibility and creates trust in your brand. 


Green Lotus has won the Entrepreneur of the Year Award 2 times and voted as the best digital marketing agency in Canada and 3rd Globally by TOPSeos, one of the oldest and largest directories of SEO companies around the world, and our SEO Tools has ranked as #1 Tools on ClickZ’s top 50 Digital Marketing Tools for startup.

1- We take stock of your products and services


First things first, we determine what terms you want your business to rank for. The terms would usually be based on your products and services. For example, if you're operating a local digital marketing agency, chances exist that your services include Facebook marketing, paid advertising, social media marketing, and the likes. In this case, we'll rank to ensure that potential clients see your business in search engine results when searching for these keywords.


The goal here is to note what your business does and determine keywords and terms that customers may search for when looking for your product or services. We'll create a comprehensive list of these words to establish a starting point for researching keywords. 


Once we're done with the above, we'll use top-level local SEO tools to screen the terms, identify geo-specific keywords, access search volume, and decide the right keywords to target on your website.


It also helps your business gain visibility in local search results. We understand these benefits and always work to ensure that your business gets all of them. But to get them, we'll need to create a Google My Business account that will be linked with your business profile to ensure maximum optimization on Google listings.


2- SEO Audit your existing website


Before we begin optimizing your site, we'll first take stock of your website to ensure it is compatible with our strategies. We also use this opportunity to determine the strength of your site's foundation. 


Our local SEO audit helps us identify any on-page SEO issues or technical faults that may likely hinder your website's success during the process. We don't just identify these issues, but we also have a team of software engineers and website creators that are onsite to ensure prompt addressing of these issues before creating new SEO content. 


We also have access to premium tools that we can use to audit your website and generate reports of any issues your website may be facing. Some common SEO issues include:


  • Slow site speed
  • Missing meta description
  • Missing page titles
  • Duplicate content
  • Broken links
  • Poor mobile optimization
  • Poor indexation
  • No HTTPS security
  • No XML sitemap.


3- We Help You Create a Google my Business Account 


Creating a Google my business account is one of the first and most important steps of effectively ranking a site for local SEO.  


Adding your business profile to your Google My Business account can be pretty complicated for anybody. But don't worry - our team of trained experts understands how to do it correctly. You just need to provide the correct information about your business, and the team will take it from there to help you fill in the right information on your Google My Business account dashboard. From there, the information automatically adds to your business profile, thereby showing up on Google search local results. 


Here, take a look at some of the steps we follow to optimize your business profile on Google:


  • We'll help you register a Google My Business account with correct and verifiable information.
  • We'll upload your business logo, operation hours, acceptable payment methods, products and services, and related images. 
  • We'll also encourage your past customers to leave positive reviews about your business.

4- Get Published in Your Local Publications


Creating business listings is a crucial step in the process, but that's not all. The experts at Green Lotus will go the extra mile to find local blogs or news websites where we can publish your content. 


One of the most significant benefits of this is that it connects you more to your local audience, making them think about you when they need your products. We'll recommend the best community projects for you to participate in so that local news blogs can carry news about you. 


Moreover, we can also contact authority blogs in your niche and have them feature your content. This helps to improve your topical authority and enhance your local ranking. 


We also have access to top-level search operators that we can use to find your niche and city blogs. For example, if you own a business that deals with renovations, rest assured that it will rank well in a way that ensures your posts get to thousands of prospects within your locality. 

5- Publish Local Content


Today, almost every business owns a blog where they share their industry knowledge and support local SEO services. This is a good move, but how do you compete with millions of businesses out there churning out top-quality content every time. Definitely, not by writing the same generalized content sprinkled around the internet. 


People are tired of monotonous content. They need to know that you've put sufficient effort into creating content. They also want engaging content that speaks to them. This can be an overwhelming process, especially since you have many other things on your table. Don't worry - we can also handle that for you. Our skilled researchers will research the performance of content in your niche in your local area. We'll then brainstorm several topics and write detailed content that projects you as an authority in your niche. 


This way, we're helping you gain more trust, authority, and exclusivity while helping you stand in and out of your business.



6- Get on the 1st Page of Google


Local SEO services from Green Lotus Agency can help you set your business up for success. It doesn't matter whether you're optimizing your local organic or local pack listing; local SEO comes with so many opportunities to drive traffic, brand awareness, and revenue. But you must create a tailored local SEO strategy that suits your business goals while considering key ranking factors that can impact your SERPs. 


All these can be a lot of work if you don't have the right people working for you. At Green Lotus, we have a team of local SEO strategy experts that understand exactly how to deliver the results you require. 


Contact us today to learn more about local SEO and to speak about the numerous opportunities our local SEO service opens your business to.


Beyond the use of search operators and keyword finders, our experts are also very experienced in this area. So we can always tailor the efforts to suit your local SEO service needs.

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35+ SEO Tools designed to help entrepreneurs, business owners and agencies implement and manage SEO activities.
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Green Lotus is USA and Canadian’s Most Trusted Digital Marketing & Advertising Agency Service Provider!


Toronto’s Green Lotus is dedicated to providing businesses with effective digital marketing strategies and lead generation solutions. 



With a focus on optimizing the number and quality of online leads, Green Lotus goes the extra mile to consult, create, and implement the most effective digital marketing strategies based on your business needs and goals.

How To Choose the Best Local SEO Agency?

We understand how frustrating it can be when your competitors still rank better than you, despite all your efforts in online marketing. Unfortunately, this trend will continue if you don't pay more attention to local SEO. 


Local SEO is the last coach of your online marketing train. It's a hyper-focused type of search engine optimization like Google, Bing, and YouTube that emphasizes the need for geographic content for potential customers in your location. 


An effective local SEO company service includes online strategies and offline strategies. You'll need a top-level SEO company to achieve this. But how do you find a top-level local SEO company? It begins with knowing what you want and choosing a company that can meet your needs.


Be clear about which of these local SEO metrics you want to focus on beforehand. You can also pursue all of them at once, but that'll mean choosing a company that knows it all. But how do you find the right company to help you achieve these goals? Follow the tips in this article to find the best-fit local SEO agency for your goals.


Different SEO agencies focus on different SEO local areas. So, start by looking inwardly and determining what you want to achieve.

Knowing Your Goals and Desired Outcomes Before Choosing a Local SEO Company

Before you begin searching for a local SEO agency, you need to know what you intend to achieve with it.


The top local search metrics for businesses include:


  • Organic Google rankings: You'll be concerned about bettering your ranking on search engine result pages. Better ranking typically translates to more traffic to your website and easier lead generation. 

  • New customers: one of the biggest goals of any local business is to win more customers. Unfortunately, you'll need to battle with fierce competition for customers. An effective Local SEO agency helps you reach and convert these customers. But there are procedures, and you'll need to be ready for the procedures before going into it. 

  • Improved review: Nearly half (46%) of all Google searches consist of customers seeking local search results. These local searches consist of people searching for businesses in their local area or within a specific service area or "Near me" searches

  • A top-quality local SEO company can help your website appear on the top of Google Maps for these local search queries.
What to Expect From an SEO Company

In the dynamic digital landscape, SEO is the fuel that propels your online presence to new heights. From enhancing visibility to driving organic traffic, it's a game-changer. However, mastering the intricacies of SEO requires a professional touch. That's why enlisting the help of an SEO company can make all the difference. Join us as we delve into the realm of SEO.

On-Page Optimization: Elevating Your Website's Performance


On-page optimization is like adding the perfect seasoning to a delicious dish. It enhances your website's flavor and makes it irresistible to search engines and users alike. Let's dive into the key components of on-page optimization:


Content optimization:


Your website's content is the heart and soul of your online presence. An SEO services company will meticulously optimize your content, ensuring it aligns with relevant keywords, is engaging, and provides value to your audience. They'll fine-tune the structure, readability, and keyword density, transforming it into a magnet for search engine rankings.


Meta tags and title optimization:


Meta tags and titles are like attractive packaging that entices users to click. The SEO company will optimize your meta tags, including meta descriptions and meta keywords, to accurately represent your content and increase click-through rates. They'll also craft compelling, keyword-rich titles that capture attention and improve your website's visibility in search results.


URL structure and internal linking:


Think of URL structure as the signposts that guide search engine crawlers through your website. An advanced SEO services company will optimize your URLs, making them concise, descriptive, and keyword-friendly. Additionally, they'll implement strategic internal linking, connecting relevant pages within your site to improve navigation, user experience, and search engine indexing.


Mobile optimization and responsive design:


In the mobile-dominated era, optimizing your website for mobile devices is non-negotiable. An SEO services company will make your website mobile-friendly and responsive, adapting seamlessly to different screen sizes. This enhances user experience, reduces bounce rates, and boosts your website's visibility in mobile search results.


Site speed optimization:


Slow websites are like sluggish turtles in a race. An SEO service will optimize your website's loading speed, ensuring swift and seamless user experiences. They'll compress images, minify code, leverage caching, and employ other techniques to make your website lightning-fast, satisfying users and search engines.


On-page optimization forms the backbone of a well-optimized website. 


With a focus on content, meta tags, URLs, mobile optimization, and site speed, an SEO company will transform your website into a search engine magnet, attracting higher rankings, increased traffic, and delighted users. It's time to optimize and maximize the potential of your online presence!


Content Creation and Marketing: Captivating Your Audience


Content creation and marketing are like the vibrant colors that bring your brand to life. It's about crafting compelling and relevant content that resonates with your audience. Let's delve into the key components of content creation and marketing:


Developing engaging and keyword-rich content:


Content is king, and an SEO company understands that. They'll develop captivating content that speaks directly to your target audience. It will be a harmonious blend of creativity and optimization, incorporating relevant keywords seamlessly. This ensures that your content engages your audience and ranks well in search engine results.


Blog writing and content optimization:


Blogs are like windows into your brand's expertise. An SEO services company will create informative and engaging blog posts that cater to your audience's interests. They'll optimize the content with strategic keywords, compelling headlines, and well-structured formatting, making it reader- and search-engine-friendly.


Infographics and visual content creation:


Visual content is like a breath of fresh air that captivates your audience's attention. An SEO company will employ eye-catching infographics, images, and other visual elements to convey information visually appealingly. This enhances the user experience, increases engagement, and encourages social sharing.


Video marketing and optimization:


Videos are like immersive experiences that leave a lasting impression. An SEO company will harness the power of video marketing, creating compelling and informative videos that resonate with your audience.


They'll optimize the videos for search engines, incorporating relevant keywords, engaging titles, and descriptions, ensuring they gain maximum visibility and reach.


Through content creation and marketing, an SEO services company will help you craft captivating content that speaks directly to your audience.


Whether developing engaging blog posts, creating visually appealing infographics, or harnessing the power of video marketing, their expertise will ensure that your content not only captivates but also ranks well in search engine results. Get ready to engage, inform, and delight your audience with the power of captivating content!

Your Business Deserves the Best SEO Agency in Canada


Your Investing in professional SEO services from Green Lotus will unlock a world of benefits. Increased organic search visibility, higher search engine rankings, improved website traffic and lead generation, and long-term growth have become attainable goals.


Their data-driven strategies and continuous optimization ensure that your investment yields sustainable results.


So, don't shy away from getting in touch with our SEO agency. Embrace the power of Green Lotus' expertise and let them propel your online presence to new heights. Invest in quality SEO, and reap the rewards of enhanced brand visibility, increased traffic, and improved conversions. The digital world is waiting for you to shine, and with Green Lotus by your side, your SEO success is within reach.


Embrace the Power of Professional SEO Services


In today's digital landscape, the importance of an SEO company cannot be overstated. They act as your guiding light, helping you navigate the complex world of search engine optimization with expertise and finesse. Green Lotus, with its comprehensive approach and commitment to delivering results, stands out as a reliable partner for your SEO journey.


Off-Page Optimization: Expanding Your Digital Footprint


Off-page optimization is like a web of connections that catapults your website to new heights. It's about building a strong online presence beyond the boundaries of your website. Let's explore the key components of off-page optimization:


Building high-quality backlinks:


Backlinks are like votes of confidence from other websites. An SEO company will use a strategic backlink-building campaign to acquire high-quality links from reputable and relevant sources. These backlinks act as bridges, directing traffic to your website and signaling search engines that your website is authoritative and trustworthy.


Social media marketing and promotion:


Social media is like a bustling marketplace where your brand can shine. An SEO services company will leverage social media platforms to promote your content, engage with your audience, and amplify your online visibility. They'll develop engaging social media campaigns, foster meaningful interactions, and create a buzz around your brand.


Influencer outreach and guest blogging:


Influencers are like influential voices in a crowded room. An SEO company will collaborate with relevant influencers in your industry, tapping into their audience and leveraging their authority to amplify your brand's reach. Additionally, they'll identify guest blogging opportunities, allowing you to showcase your expertise on other reputable websites and attract a wider audience.


Online reputation management:


Your online reputation is like a precious gem that needs protection. An SEO company will monitor and manage your online reputation, promptly addressing negative feedback or reviews. They'll employ strategies to highlight positive reviews and testimonials, ensuring your brand's reputation remains untarnished and enhances your online visibility.


Off-page optimization expands your digital footprint, creating a network of connections that elevate your website's authority and visibility. Through high-quality backlinks, social media marketing, influencer outreach, and online reputation management, an SEO services company will help your brand shine brighter, attract more SEO traffic, and establish your presence as a trusted industry leader. It's time to extend your reach beyond your website's borders and conquer the digital realm!


Communication and Collaboration: Fueling SEO Success Together


Clear and effective communication is the fuel that drives successful SEO services partnerships. It's the glue that holds the client and the SEO company together. Let's explore the key aspects of communication and collaboration in SEO:


Clear and transparent communication channels:


An SEO services company will establish clear and transparent communication channels with you. Whether through email, phone calls, or project management tools, they'll ensure open lines of communication. They'll be responsive, attentive, and readily available to address your queries, concerns, and suggestions.


Regular progress updates and feedback:


Regular progress updates are like checkpoints on the journey toward your SEO goals. An SEO company will provide you with timely reports and updates on the progress of your campaigns. They'll share insights, highlight achievements, and discuss areas for improvement. Your feedback will be sought and valued, fostering a collaborative partnership.


Collaboration for effective implementation:


Collaboration is like a symphony where different instruments come together harmoniously. An SEO company will collaborate with you to implement SEO strategies effectively. They'll seek your input, leverage your industry knowledge, and align your efforts with your business objectives. You'll work as a team, combining expertise and insights to achieve SEO success.


An SEO services company ensures you actively participate in SEO through clear communication channels, regular updates, and collaboration. They value your feedback, keep you informed, and collaborate effectively to achieve your SEO goals. It's time to foster a strong partnership where communication and collaboration propel you toward SEO success.

ROI and Long-Term Results: Green Lotus' Recipe for SEO Success


When it comes to SEO, achieving a strong return on investment (ROI) and long-term results is the ultimate goal. Green Lotus understands the importance of driving tangible business outcomes through strategic SEO efforts. Let's explore how Green Lotus can help you achieve just that:


Increased organic search visibility:


Green Lotus employs a comprehensive approach to SEO that focuses on increasing your website's organic search visibility. By optimizing your website's technical aspects, content, and off-page factors, they ensure that your website ranks prominently in search engine results. This increased visibility puts your brand in front of a wider audience, driving organic traffic and boosting brand awareness.


Higher search engine rankings:


Green Lotus can elevate your website's search engine rankings through keyword research, content optimization, and link-building expertise. Targeting relevant keywords and optimizing your content, they help you climb the search engine ladder. You'll enjoy increased visibility, credibility, and organic traffic with higher rankings.


Improved website traffic and lead generation:


Green Lotus understands that website traffic is only valuable when it converts into leads and customers. They employ conversion rate optimization techniques to ensure your website's visitors are engaged and compelled to act. Optimizing landing pages, calls-to-action, and user experiences, enhance your lead-generation efforts and drive valuable conversions.


Long-term growth and sustainable results:


Green Lotus focuses on long-term success, aiming for sustainable results that withstand algorithm updates and industry shifts. They implement white-hat SEO strategies that comply with search engine guidelines, ensuring your website's longevity and stability. Their data-driven approach and continuous monitoring allow for timely adjustments, aligning your SEO efforts with the ever-evolving digital landscape.


With Green Lotus as your partner, you can expect a strong ROI and long-term results from your SEO endeavors. Their dedication to increasing organic search visibility, achieving higher rankings, driving improved website traffic and lead generation, and fostering long-term growth will propel your business forward. It's time to embrace the power of SEO and experience the transformative impact it can have on your digital success.

Top Tips to Find The Best Local SEO Agency

Seek local Industry Experts


The first and perhaps most crucial step to getting the right company for your local SEO strategy is to seek industry experts. This will, in fact, determine whether you'll reach your local SEO goals.


While there are so many local SEO agencies out there, not all of them can offer top-notch services. So, while looking for an agency that can offer the right fit services, dedicate time and energy to checking their expertise.


Many local SEO agencies will promise top-level services but don't take their words for it. Do your background check to know how well they can keep to their words.

Request a walkthrough for their SEO process


By this time, you've chosen a company that fits your specifications and cleared out the details. It's time to get to work, but request an SEO process before that.


This initial proposal will contain all the implementation details of your SEO campaign. This way, you can determine whether they understand the project's scope. It also offers you a clear idea of the agency's processes. It is beneficial since you can add necessary corrections and modify any aspect that needs modification.


The importance of local SEO to any business cannot be overemphasized. It helps you reach potential customers in your area. But it's also not as easy as it sounds, and it requires top-level expertise to achieve the best results from it. Unfortunately, not all local SEO agencies can deliver at their best, so you need proper due diligence when choosing an SEO agency. 


The tips we've reviewed in this article will help you choose the best local SEO agency. But if you can't go through the process, you can always choose Green Lotus for your local SEO needs. We have a top-level local SEO agency with all the right qualities to help you get the best out of your local SEO efforts. 

Do they have a good SEO track record?


We can't overemphasize this point, can we? It is the best way to know how they'll perform on the job. While certification is important, it does not exactly reflect performance. So, before hiring, see what they've done for past clients and how they performed on their job. Go to the review section of their website to see what previous clients are saying about them. Read the Google reviews carefully and judge by the percentage of positive reviews. 

Ask for referrals is one of the best ways to do it?


  • Referrals come from people that know you and your business. So they can easily tell whether the agency is a good fit for you or not. 

  • Referrals help you save the money and time you'll have wasted trying and failing with unfit local SEO agencies.

  • Most referrals will only refer you to an agency they've worked with before. So you'll get an idea of their processes and price before contacting them.


Your Local SEO strategy is more of a marathon than a sprint. So you'll be working with the agency for a long time. You don't want to choose a local SEO agency that reduces their support or changes techniques after they've collected your money. Again, it boils down to checking their track record and finding out their performance with other people.

Review The Agency's Operating Techniques


A reliable and top-level SEO agency will always be willing to reveal its SEO techniques to you. So the first place to start your interview should be to ask about their techniques. Local SEO expert companies typically use “white-hat” methods to promote websites. Organic methods are ethical techniques like white hat methods. Unethical methods like black hat methods can cause severe damage to your company's image. 


We recommend staying away from SEO agencies that promise outstanding results in a short time. Such SEO companies will do anything to deliver local SEO ranking within a very short period, including incorporating unethical techniques. If a company is reluctant to show you their techniques or processes, it means they're probably not proud of them, and it's better to run from them. Also, review other factors like transparency, staff experience, reporting, and customer service. 


If a company is reluctant to show you their techniques or processes, it means they're probably not proud of them, and it's better to run from them. Also, review other factors like transparency, staff experience, reporting, and customer service.


Yes, they can't satisfy everybody, but a high percentage of the reviews should be positive. In addition to reviews, look for actual clients they've served before and check how they are performing on local SEO ranking. Most people will be happy to say good things about the agency if they've served them well and delivered in the past. However, you should still take their words with a pinch of salt and research the agency to know whether they'll meet your goals and requirements.

What is included in their SEO services?


The answer to these questions will help you ascertain their level of expertise before hiring them. If they are unwilling to answer your questions, it's probably an indication that they're not sure what they are doing. So it'll be best to leave them and look for another agency.

Ask for case studies and check their Google Reviews!


The concept of local SEO has been popular for a long time, so you won't be the first person in your location or type of business looking to hire an SEO expert. Therefore, one of the best ways to find an expert local SEO agency is by asking people that have done it before.


Beyond helping you find a top-level SEO agency, you can also access the work the agency has done for them. This way, you'll get an idea of the quality of work that the agency can do.

Decide Your Local SEO Budget in Advance


One crucial point that people often overlook is budget. While it's important to search for top-level SEO agencies, you must also factor in what it'll likely cost to hire such firms. Be sincere about how much you're willing to spend on local SEO and choose a firm that fits the budget. Remember, several factors combine to determine how much SEO will cost you, so it's important to review each factor and determine how important it is to you. 


You don't have to be ashamed if you have a limited budget. There are still ways you can get quality local SEO services without necessarily spending too much. If you're in this category, you should first sign up for free services like Google Analytics, which helps you know what's best for your business. Such services are typically easy to use and offer you lots of essential data to begin from.


Armed with the data you'll get from these services, you can set up a local SEO strategy meeting with different agencies to know how they intend to handle your job. Ask about their cost from the start and determine whether it fits your budget or not.

Green Lotus Digital Marketing Agency in the News!

By Bassem Ghali 21 Apr, 2021
Born and raised in Egypt, where he began from humble beginnings selling timeshares and computer devices since the age of sixteen and working in a chicken factory when he first arrived in Quebec, Canada, Bassem Ghali has since come a long way. Now the CEO and Head of Client Strategy of Toronto-based digital marketing agency Green Lotus, Ghali has won the national Entrepreneur of the Year Award twice—once in 2015 by the Canadian Association of Marketing Professionals and more recently this year by the Canadian SME Awards. Green Lotus was also awarded the #1 SEO Company in Canada and #3 SEO company globally, with multi-million-dollar accounts such as GoDaddy, Microsoft, Freshbooks, Canadian Tire, VistaPrint, Remax Canada, Egypt Air, Xplornet, Direct Energy and Toronto Star. Ghali is also known for his philanthropic achievements, after launching the Donate & Learn Initiative which organizes educational online marketing workshops for entrepreneurs and professionals, of which all proceeds are donated to partnering charities. The Edge caught up with this inspirational businessman who spoke about Green Lotus and his philanthropic endeavours. “My journey in Canada began with humble beginning where I did a lot of labor jobs working in a chicken factory and McDonald’s because I was a non-French speaker living in Quebec,” he said. His big break came when he was asked to do the redesigning and rebranding for a company—his first office job in Canada for an IT company. “One day the CEO walked up to me and enquired ‘how can we get on the first page of Google?’. That was the question that changed my career. At the time, search engine optimization (SEO) was not a thing.” The rest is history as they say. “I got into a career before it became a career,” he added. Tell us a bit about your background? What shaped the person you are today? I think growing up in the Middle East; I’m from Egypt, it’s kind of similar to Europe. You have to be selling and doing stuff—hustling—all the time. I was a salesperson when I was 16 years old. I sold timeshares and computer devices. I worked in the supermarket for a while. If you are a good salesperson, you will be good in any industry you choose, and I think that’s what my upbringing in Egypt taught me. That street smartness you don’t get in traditional education. What initiated the idea of your online marketing company Green Lotus that you created in 2012? After working in the corporate sector for many years (I managed some of Canada’s top digital marketing teams at Toronto Star, Direct Energy and was the head of marketing for Canadian Tire), I took a leap of faith. I told myself that if I fail, I can always go back to a corporate job. Since then, I have never looked back. We focused on two products; search engine marketing and search engine optimization. We’re a very specialized boutique agency—we do two things and we do them very well. We gained the trust of big clients like EgyptAir, Xplornet, and Metro College. A lot of companies look for lead generation, and the initiation of company interest into products and services. Lead generation is what we do very well because everything we do is performance-based. We wouldn’t take an action unless it had an impact on the bottom-line, and this is why we gain more and more trust. You partner with many worthwhile charities and causes with Donate & Learn initiative. Do you still believe in the benefits of a simple idea? Yeah! The whole idea started very simply. I believe that no matter how big or small your brand is, you must have a charitable approach. We thought of getting a few good speakers together to have a workshop with proceeds going 100 per cent to charity. We thought if we got 50 to 60 people and $500, it would be amazing. The first time we hosted the workshop, more than 300 people showed up. We didn’t have enough seats, water or food but the proof of the concept was there. Thereafter, we raised $4000 to $5000 in a few hours. We have gained the support of big international companies like Go Daddy- who spoke for the first time in one of our events here in Canada—Teksavvy, FreshBooks, and Microsoft—who sponsored our events. It was a win-win situation and we all saw the value. That was the main reason for the initiative’s continuous success. We have done seven expos so far and raised more than $35,000 for local charities. What are some of the major challenges and successes that you faced with owning your own company, especially at the beginning? When I first started my company, I didn’t really know who my customers were, who I was marketing to, who my services were good for and who my pricing will make sense to because I met a lot of very small business owners and they couldn’t afford much a month. I said “Well, I can’t start with you.” Just getting through that process and sometimes selling yourself a little bit cheap and losing on that project was a challenge. It took a lot of learning to know the ideal customer because if you are talking to the right person then there is more chance of you closing that deal. I can’t even give you advice on that since it’s a learning curve every entrepreneur start-up has to go through to recognize and paint a profile picture of their ideal client. Once you get to that, then you will be able to improve your service and launch new products to match specifically what that client needs. I’d imagine there’s also an intuitive part to the process. That’s the best part about being an entrepreneur! If you are an accountant you are really good at accounting but you don’t know anything about digital marketing. If you are a lawyer, you are really good at being a lawyer but nothing else. Same here, I was really good at digital marketing, but I didn’t know anything about business development, sponsorship and speaking. An entrepreneur has to wear many hats, you have to put your feet in the water and learn yourself. If you could transport back in time and communicate any lesson you’ve learned with the intention of saving yourself from mistakes, what advice would you give yourself? I would have launched my own business years ago. I think the Canadian market is strong. After 2008, the economy shifted to more small-medium businesses, and the people who launched at that time, way before me, have made it big. I wish I had taken that leap of faith earlier. Do you have a habit or set of habits that you swear by? I don’t want to sound like a cliché, but it’s very hard to give up. I just keep going. I might get down, depressed or discouraged, but I just can’t live my life saying “I failed” or “I should have given this a shot.” I think that’s a habit that you develop over time. The more you fail, the more you find yourself getting back up. What is your favorite/ best productivity technique or app? It’s not a single app. Communication is a very important thing when you run a small business. If you’re not communicating properly, then time is lost, and time is money. When we started to manage lots of SEO accounts we started developing Green Lotus tools too. It started as an in-house agency tool to help us manage 200 to 300 clients at the same time, a way to take action and leave messages for each other. So we built our own and when the time came we thought this was a really good tool, and we should publish it and give it to people. So my advice is to find your own rhythm. Find the best combination of tools or create your own if you have the ability, and you never know how that tool is going to go because if you are solving a problem of yours, you will be solving the problem of a lot of people who are in the same situation. Do you have a quote or piece of wisdom or advice to share with would-be entrepreneurs? It’s an Egyptian saying "You never know until you knock the door" . You never know what is behind the door and the worst you can get is a ‘no’. But there are more chances to knock that door and get a yes than there are to get a no. Interview by Nezha Boutamine A Contributing Writer at The Edge Leaders
White Label SEO Company
By Bassem Ghali 07 Apr, 2021
Green Lotus is an award-winning white label SEO company in Canada was recently ranked by SEOblog.com as one of the best SEO firms in 2021.
Entrepreneur of the Year Award
By Bassem Ghali 19 Jun, 2020
Bassem Ghali, Founder and CEO of Toronto’s Green Lotus Digital Marketing Agency, was bestowed the Immigrant Entrepreneur of the Year Award and Digital and E-Commerce Business of the Year Award at CanadianSME Business Magazine’s Canadian National Business Awards ceremony on January 28, 2020. “I am honoured to be recognized by the business community and the Minister, and I am so proud of the work that the Green Lotus team has done since we launched in 2012. We’ve made an impact in the digital marketing industry in Canada, and we’ll continue to push the boundaries and develop innovative marketing solutions for businesses across the country.”
Lines and dots - AI Insights
By Bassem Ghali 11 May, 2019
Bassem Ghali, CEO of Green Lotus, a premiere marketing agency, responds to market needs, announcing the launch My Smart Site Website Builder ; an interactive, intelligent website builder that delivers a unique, personalized experience to each visitor. Business owners now have the opportunity to hyper-target visitors, and personalize their most valuable business offers through coupon codes, popups and the notification bar. “Business owners are busy, and need a one-stop-shop for their online branding. My Smart Site is an innovative solution for business websites, encompassing all the prerequisites required to have an optimized, mobile-friendly, and conversion driven branded presence online” says Bassem Ghali. The innovative website builder allows businesses to create a one-to-one visitor experience with their brand online, speaking directly to potential customers and their needs. With Green Lotus Smart Site’s one-of-a-kind website personalization tools businesses can create rules that trigger changes in the appearance of website content to meet individual visitors’ needs based on date, time of day, device type, geographic location, and more. Greet first time visitors with a special video message, a unique offer, or book appointment popup. Give returning visitors a special discount coupon code to reward their loyalty, or book a call popup to answer any questions they might have. Deliver nearby mobile or tablet users a special message, get directions, or show a map button. My Smart Site is designed to meet Google’s highest standards for website optimization, prioritizing security, speed and user experience as the most important ranking algorithm factors. The Google optimized website builder includes a lightning-fast website, hosted by Amazon Servers, the best on-demand, cloud computing platform. Smart Site technology and the Amazon platform keeps websites secure with encryption and SSL certificates at no extra charge. In today’s competitive marketplace more than 60% of web traffic and online sales originate from mobile devices. Google’s algorithm also includes mobile user experience as a ranking factor, rewarding websites that are mobile optimized. The Green Lotus Smart Site Website Builder is specifically designed to be mobile first, including mobile-friendly features like easy thumb navigation, click-to-call actions, helping businesses convert more visitors into paying customers. Businesses need a brand representation online that converts visitors into customers. With a mobile-friendly website builder they can deliver a superior user experience, hyper-target website visitors with tailored content that meets their needs and device, converting them into paying customers with just one click.
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