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Looking to increase your keyword organic search engine rankings, attract more web visits, gain more leads and ultimately sales? Looking to maximize your online marketing budget, lower you costs per sale, and understand how online marketing really works? Looking to increase brand awareness, engagement, and benefit from powerful social media marketing platforms? Looking to create an interactive, fully functional, search engine friendly website to promote your products & services?
Donate & Learn 2nd Anniversary Celebration!
Network, Support a Great Cause & Learn from Top Online Marketing Experts! Join hundreds of small business owners and enjoy an amazing night with complimentary drinks, snacks and live entertainment to get you in the holiday spirit.
Thanks to Donate & Learn Initiative Past Sponsors
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The Overwhelming Success Story of a Simple Idea – Donate and Learn Initiative Case Study!
Who would have thought that the simple idea of supporting a great local charities by providing marketing tips would gain the support of 2,152 Torontonians & raise more than $20,000 donations … in just 5 events over 2 year. View Case Study!
Looking to increase your keyword organic search engine rankings, attract more web visits, gain more leads and ultimately sales?
Looking to maximize your online marketing budget, lower you costs per sale, and understand how online marketing really works?
Looking to increase brand awareness, engagement, and benefit from powerful social media marketing platforms?
Looking to create an interactive, fully functional, search engine friendly website to promote your products & services?
Get inspired by Green Lotus marketing projects and client case studies.
Online Marketing Helpful Tips
Responsive Website Design As opposed to creating a unique website for mobile devices, the most efficient way to ensure that all website content appears nicely on any mobile device is to use a Responsive Design that adjusts based on the device used. Mobile User Urgency Most mobile searches have an ‘urgency’ factor, people are searching on the go for specific product or service. To meet this urgency it is important […]
Who would have thought that the simple idea of supporting a great local charities by providing marketing tips would gain the support of 2,152 Torontonians & raise more than $20,000 donations … in just 5 events over 2 year! View Event Pictures on Facebook Join the Conversation in the Facebook Comments Section Below:
Green Lotus SEO Tools provide great Keyword Research Tools! Keyword Data Includes: STEP 2 Spy on Your Competitors With Green Lotus SEO Tools select Keyword Research > Spy on Competitors Type the URL of your competitor you want to research and the Spy on Competitors Tool will search the website for the keywords they use (and provide the relevant data including KEI). The Goal: Learn what keywords your competitors are […]
Google analysis shows the majority of users prefer having information / website in their own language. Keeping this in mind; imagine how this will affect sales and conversions for your website! In this post I will be explaining the best 3 ways to optimize multi-language & multi-region / country website. What the benefits are of optimizing multi-language & multi-region / country websites? Google says “We are working hard to show […]
International opportunity: Reach new customers by targeting Canada Now is the right time to consider a cross-border strategy into Canada if you haven’t already done so. Canada, just north of the United States, should be a natural extension for any advertiser already advertising in the U.S. In fact, 75% of all Canadians live within 100 miles of the US-Canadian border. Since the 2008 global recession, Canada has posted the strongest […]
Google’s new algorithm update targets search result ranking signals and aims to produce more useful, accurate and relevant results for local searches. The Pigeon Update is currently in effect in the USA, but will be implemented across borders, and in Canada soon! The major impact your business might see out of this update are changes in your local search results ranking. The update may cause a sharp increase or drop in […]
Twitter’s latest “Small Business Customer Insights White Paper” demonstrates that 60% of respondents have made a purchase from an business based on something they saw on Twitter and 86% plan to make a purchase in the future. Most importantly, 43% of respondents plan to make multiple purchases from the small & medium businesses they follow on Twitter. Twitter followers are long-time brand customers with two-thirds (66%) of respondents following their […]
Are you looking for ways to ramp up your online marketing campaign? At the recent Donate & Learn Expo, Green Lotus Founder Bassem Ghali offered helpful tips for developing a successful online strategy. 4. Ongoing Management Strategy & Product Seasonality If you don’t choose the right management strategy, all your hard work will be for nothing. Once all conversions are integrated with Google AdWords, use the data collected to select […]
At the recent Donate & Learn Expo, Maria Shibaeva – Sr. Assistant Brand Manager at Procter & Gamble presented case studies to illustrate how to create and execute BIG IDEAS – whether in Social Media, or in anything else you do as an entrepreneur or business owner. “A Big Idea is true to your business,” said Shibaeva. It is also: In front of over 500 of Toronto’s top entrepreneurs, business owners and […]