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Step by Step Guide To Help You Optimize Your eCommerce SEO Strategy

Step by Step Guide To Help You Optimize Your eCommerce SEO Strategy

How Does eCommerce SEO Work?

Thanks to the move towards online buying and selling, eCommerce stores are now becoming more popular than they ever were, and entrepreneurs are leveraging this opportunity to take their goods and services beyond boards. However, selling online is not as easy as many people think - it involves work. Not incorporating the right SEO plan into your eCommerce strategies is like opening a shop on a remote road where it'll be difficult for customers to locate. Buyers would hardly locate the store, making it harder for the merchant to make a sale. 

That said, SEO is the key to taking your online store to the face of your customers. eCommerce SEO is changing from what it used to be, and users now have to beat the increased SEO competition by performing strong keyword research, adding relevant keywords around their store, and incorporating the changing SEO rules into their business strategy. 

To help you understand how to refine your eCommerce SEO strategy, we've created this guide with the necessary steps needed to continually adapt to SEO changes while directing buyers to your store
Sure, we will explain the different strategies you can use to meet modern SEO demands, but it is also important to grasp the basics of SEO. 

In e-commerce, SEO generates site traffic by explaining everything about your store to search engines. As explained earlier, eCommerce SEO strategies include adding keywords throughout your store. Search engines typically interpret these Keywords to determine your store's relevance to search results. 

SEO used to be easier, as most owners could easily get their store to the first page of search engine results by simply incorporating Keywords with large search volumes throughout their store. However, things have changed as search engines now penalize the old practice of keyword stuffing. Today, store owners would need to be strategic about the placement of keywords to avoid penalties. However, despite the complexity of modern search algorithms, you can still leverage eCommerce SEO to drive traffic to your eCommerce store if you know what to do. 

To help, we'll review some important steps that you can use to create a solid SEO strategy for your eCommerce store.

1- Brainstorm Keyword Ideas

Whether you are building an eCommerce store or a service website, this is the first place to begin your optimization efforts. 

Brainstorming keywords involve writing out a list of all the Keywords you think buyers of your products usually search for. At this point, you don't need to focus so much on perfection. Think about the things that get people's attention to your business. 

Experts recommends that you channel your efforts into searching for keywords and key phrases that describe your products while showing what makes your business unique. 

Once you get your full list, the next stage would be strengthening the keywords so that they can make your store easier to find. A few strategies that you can use to achieve this include:
  • Testing your keywords on search engines
  • Opting for more long-tail keywords
 
Refining your keyword list would help you have clearer ideas of what buyers would most likely type when searching for your products.

2- Use Tools To Improve 

Writers and journalists do not just publish their articles after brainstorming. They usually need to run fact checks on their ideas before releasing them to the public. The same process applies to eCommerce stores and even optimizing for eCommerce SEO. After brainstorming your keywords, as pointed out above, you'll need to also check the frequency with which customers search your keywords. Fortunately, there are more tools than there ever was to check search volume, competitiveness, and difficulty of finding keywords. You'll want to use keywords with high search volumes, and there's no better way to do this than using available tools to vet your keyword ideas. 

Some of the most popular keyword tools that you can try today include:
  • Google keyword planner for showing the average search volume of keywords by time frame
  • Semrush for accessing competitors' websites to find which keywords draw traffic more.
  • Ahrefs for researching useful backlinks
  • Moz for finding relevant keyword suggestions.


Each of these tools comes with its unique advantages and disadvantages. Just pick one that suits your budget and needs.

3- Incorporate Keywords

You've not done all the work to be staring at the keywords. It's time to incorporate them into different parts of your online store. It's the incorporation of these keywords that search engines can associate your store with the keywords buyers are using to search for your products. 

Frequent and relevant use of your selected keywords can earn your site a higher ranking on search result pages. 

Some of the main parts of your eCommerce store where you should add keywords include: 
  • Title tags
  • Site URL
  • H1 Tag
  • Link text
  • Body content
  • Image tag
  • Meta description tags. 

The inclusion of keywords throughout your eCommerce store makes reaching your potential customers easier. Efficient keyword arrangements can make search engines label your store's information as relevant to customers' search. 

4- Measuring Your Keyword Success

Like in every other work, you'll want to know whether your efforts are successful or not. Thankfully, it's possible and even easy to know whether your eCommerce SEO efforts are yielding desired results. 

Here are useful steps you can use to check the success rate of your keywords. 
  • Set up Google search console
  • Link the search console to your already set Google analytic account. 
  • Go to Queries under Google analytics to check the performance of your keywords. 


The main goal of this step is to determine what part of your eCommerce SEO efforts is doing well and what part needs improvement.

Conclusion

There you have it, a step-by-step guide to help you optimize your eCommerce store using keywords. SEO doesn't have to be as difficult as you thought. We've laid these steps to be as simple as possible, so you can leverage them to rank your store higher, irrespective of your previous SEO knowledge. 

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