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How Can BingAds Paid Search Help Overcome Cross-Border Challenges!
How Can BingAds Paid Search Help Overcome Cross-Border Challenges!
International opportunity: Reach new customers by targeting Canada
Now is the right time to consider a cross-border strategy into Canada if you haven’t already done so. Canada, just north of the United States, should be a natural extension for any advertiser already advertising in the U.S.
In fact, 75% of all Canadians live within 100 miles of the US-Canadian border. Since the 2008 global recession, Canada has posted the strongest growth among the G7 countries, and the World Economic Forum ranked Canada as the world’s most stable economy for the sixth consecutive year. Many companies view Canada as a natural extension to their customer acquisition efforts.
Besides the US, Canada is the largest trading partner with the United Kingdom.
According to McKinsey Global Institute1, there are five “global flows” of trade that connect the world economy across borders, they are: Goods, Services, Finance, People, and Data and communication. These flows provide actionable insights to companies looking to increase revenue:
- Internet traffic increased by 18 times in the last 7 years, which makes up 1/5 of all Internet traffic
- 35% of all goods cross borders—that’s 1 out of every 3 products
- 90% of commercial sellers on eBay export to other countries. 25% of these sellers are small businesses
- Accenture2 estimates that retailers can grow their bottom line by up to 25% if they sold both online and cross-border
There is an opportunity to harness the changing attitude of consumers and businesses who are increasingly indifferent to where their goods are shipped from. Canada is ranked 8th on the McKinsey Global Institute Connectedness Index, which measures 131 countries across all five flows of trade. Canada’s flow value—its cross-border revenue activity both in and out of the country—is nearly $1.4B USD, which makes it a great economy to target for cross-border efforts.
If you’re ready to get started with new campaigns targeted to Canadian audiences, be sure to check out the Location Targeting page here on the Bing Ads site.
Author: Maor Daniel
Head of SMB Bing Ads at Microsoft
Discover the importance of SEO for electricians. This blog is intended to provide electricians with efficient SEO techniques for company success.
Welcome to "The Basics of SEO for Garage Door Companies"! In this guide, we will explore the fundamental principles of search engine optimization (SEO) and its significance for businesses in the garage door industry. As a garage door company, having a strong online presence is essential to attract potential customers and stand out from the competition. SEO plays a crucial role in improving your website's visibility and driving organic traffic from search engines like Google. Throughout this guide, we will delve into the reasons why SEO is vital for garage door companies. From increasing brand awareness to generating qualified leads, SEO offers numerous benefits that can positively impact your business growth. One key aspect of SEO is keyword research, which helps you identify the words and phrases your target audience uses when searching for garage door services. We will provide you with practical tips and strategies to conduct effective keyword research tailored to the garage door industry. View our SEO Services for Garage Door Companies! By understanding the basics of SEO and implementing the right techniques, you can enhance your website's visibility, attract more qualified leads, and ultimately grow your garage door business. Let's get started and unlock the potential of SEO for your company!
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Discover the importance of SEO for electricians. This blog is intended to provide electricians with efficient SEO techniques for company success.
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