SEO for Franchises: 3 SEO Strategies That Will Help Your Franchise Business
To rank in search engines and attract new prospective consumers, franchises—like all local businesses—require local SEO for franchises . This covers SEO recommended practices like improving individual franchise location websites and building business listings in national and local directories.
Franchise SEO differs from conventional local SEO in various aspects. We'll go over what local SEO is, why it's crucial for franchisees, and how you can start using it to reach more customers online. Continue reading to rank franchises in Google and other search engines.
Local SEO 101
The technique of optimizing a website to appear in search results for location-based searches is known as local SEO, and in this instance, local SEO for franchises. It's one thing to leverage search engine optimization, or SEO, to rank for a product or service-related terms. Still, local SEO allows you to reach people in your city or region looking for those things.
Why Invest in Local SEO for Franchises
The correct franchise SEO tactics will help you raise brand awareness and boost sales, from creating Google Business Profile listings to publishing blog entries targeting relevant keywords. The most significant advantage of local SEO for franchises is that it allows your company to target clients near a specific storefront location. Customers will feel at ease visiting new sites because franchises are often founded on well-known brands. So, local franchise SEO is critical for reaching customers and generating sales, whether you work in a franchise brand's corporate office or operate a specific location. Here are some strategies to help your franchise boost its local presence.
Make Sure Your Locations Can be Found on Google Maps
Today, one of the simplest methods to locate a storefront is to use Google. The search engine displays a map of alternatives and allows users to acquire GPS directions to the one they select in only a few clicks. If your locations aren't already listed on Google Maps, you'll need to add them using Google Business Profile. Visit their website and follow the step-by-step instructions to register for Google Business Profile (previously known as Google My Business).
Choose Location-based Keywords For Your Pages
Including location-based keywords on your pages is one of the most effective strategies to boost your exposure in local search results. Local landmarks, surrounding tourist spots, and regional names can also be used as target keywords. For example, if someone searches for "restaurants near the Pennsylvania State Capitol," your business may appear in the search results.
This is a fantastic franchise SEO approach since it allows your company to appear in search results on search engines such as Google and Bing. While many customers use Google Maps and Yelp, they also rely on search engines when they need to find something quickly.
Invest in Consistent Branding
Branding is crucial for your online presence and should be consistent with your shop. It would help if you used the same color scheme throughout your website, and the colors you choose should be symbolic of your brand.
You should also stick to your brand's theme and feel. For example, if you own a flower shop and your logo, gift boxes, and gift cards all have a sketch design, make sure to incorporate that style throughout your website.
Professional SEO plans for numerous locations include everything your business requires to boost its online presence, leading to increased in-store visitors, sales, and revenue. In most circumstances, your company and staff won't have to worry about anything because your franchise SEO agency will handle everything.
