5 tips for boosting local SEO for contractors and construction companies

Local SEO is crucial for contracting or construction companies as it helps your audience find you online, especially if you have a physical location. 46% of Google searches are for local information, so if your business isn't optimized for local search, you could miss out on potential customers.



Why use Local SEO for Construction Companies?

• Increased Visibility: SEO optimization, local listing management, and targeted online advertising drive more customers. 
  
  
• Enhanced Brand Reputation: Engaging social media, positive online reviews, and informative content attract new consumers. 
  
  
• Targeted Reach: Reach ideal customers based on demographics, interests, and online behavior. 
  
  
• Measurable Results: Digital marketing tracks website traffic, conversion rates, and engagement metrics for continuous improvement.
  
  
•  Competitive Advantage: A well-defined digital strategy sets a business apart from its competitors, especially those lagging in the digital space.

1. Optimize for Google My Business.

Google My Business is crucial for local search, as it is supported and promoted by Google. To optimize your presence:

• Create and verify a Google My Business page.
• Use Google Posts.
• Encourage customer reviews and respond to them authentically.
• Keep your contact information and operating hours up-to-date.

This is not just for SEO, but also enhances the experience for potential customers. It's essential to have current data, considering the shift in consumer behavior and business operations in 2020.

2. List your contractor or construction company in local directories

Canadian businesses should make use of local online directories such as Yellow Pages, Yelp, 411.ca, the Indigenous Business Directory, and others. The Government of Canada provides a list of various Canadian online directories.

Additionally, you can conduct an internet search for business directories in your area and ensure that your company is listed in them.

3. Establish a business presence on Facebook

Facebook is a platform for building and nurturing relationships and can be used to connect with both new and existing customers as part of local marketing efforts. When setting up a Facebook page for your contracting or construction company, you can opt to showcase it as a local business.

Ensure that your page has a professional appearance and features compelling content that aligns with your business's culture and values.

4. Participate in local blogs and local forums

To boost your contracting company's digital marketing visibility, engage with local blogs, forums, and social media platforms like Facebook, Instagram, and LinkedIn. Leave comments, write guest articles, and interact with posts to position yourself as an industry expert.

5. Gain exposure on local home development websites

Forging relationships with other home building organizations, as well as local charities, professional associations, and media, can help you gain local internet exposure when they share news about your business along with a link to your website.