Green Lotus Academy

Get Free SEO Courses & Digital Marketing Training, Specially Designed for Small Business Owners and Marketing Professionals!

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1 on 1 Hands-on SEO Training

Get the hands-on training you need to build an effective SEO strategy, and measure the metrics that matter.
Free Webinars

Join Green Lotus Academy for free and get access to all of our future & pre-recorded SEO webinars.
Digital Marketing Video Tutorials

Learn how to set up an effective digital marketing strategy, spy on your competitors
Digital Marketing Workshops

Join one of our Toronto workshops and learn how to double your sales online without breaking the bank!

Green Lotus Academy Testimonials

Hands-on SEO Workshops in Toronto

Beginner & Advanced SEO Workshops

Get hands-on SEO training, specifically designed to empower entrepreneurs with the information, knowledge and tools needed to implement effective search engine optimization strategies, track and measure results.

Learn how to build an effective SEO strategy, implement your SEO plan, and measure the metrics that matter.

Green Lotus Academy SEO workshops are specifically designed to empower small business owners and marketing pros with the information, knowledge and tools needed to plan and implement an effective SEO strategy, track and measure results.

Digital Marketing Courses in Toronto

Dive into digital marketing with our series of guest speakers, industry leaders brought in to share their knowledge and help you boost your business online. 

Get digital marketing insights and best practices for your business!
  • Social Media Marketing
  • Search Engine Marketing – PPC
  • Video Marketing
  • Digital Marketing Analytics
  • Lead Generation and Automation
  • SEO and SEM for Agencies
View Next Workshops!
"As a recent entrepreneur, I’m always on the look out for new ways to help me understand how to grow my business, and make my job in doing so faster and easier. I am super impressed with Green Lotus Tools & training. It’s exactly what I’m looking for with helpful, step-by-step information."

Jonathan Bluks
Co-Founder at KYJO
"Green Lotus’ SEO Workshop taught me more about SEO in 3 hours than years of mindlessly searching for info and tweaking on my own

They walked me through my OWN copy of their SEO tool, and I was making actual changes to my campaign, on the fly!"

Todd Miller
Radio Host
"LOVE LOVE GREEN LOTUS SEO TOOLS!

There has never been something as accurate and detailed as this and the best part is that it’s very easy to manage for even the least technical of people"

Angela Duz
Digital Marketing
at Ddrops Company
SEO Course Instructors
Bassem Ghali
CEO at Green Lotus Inc.
2 Time Entrepreneur of the Year Award Winner

Bassem is a search engine marketing strategist and speaker with more than 15 years of experience managing online marketing strategies for some of Canadian & International corporations including Canadian Tire, VistaPrint, Remax Canada, Egypt Air, Xplornet, Direct Energy and Toronto Star.

Demonstrated success in digital marketing has led to speaking engagements at marketing events around the world, and the honour winning the 2015 Entrepreneur of the Year Award, presented by the Canadian Association of Marketing Professionals!

Catherine McGillivray
Content Manager at Green Lotus

With a passion for marketing and an Honours Certificate of Achievement in Teaching/Training Adults, Catherine is the Editorial & Content Manager at Green Lotus. 

Catherine has a multi-faceted portfolio including a background in technical writing experience in a variety of fields including education, business marketing, SEO, and overall content management.

Join the Most Advanced, Hands-on SEO Course in Toronto, Canada

Upon Completion of the Full Day Program, Entrepreneurs and Marketing Specialists Will be able Master the Most Important 7 SEO Tasks:

  • Understand search engine algorithms, types of search results and verticals
  • Identify the various factors involved in search engine optimization
  • Perform keyword research and optimize website content
  • Identify and fix website structure, elements and performance issues
  • Develop and implement a search engine optimization strategy and track results
  • Develop a content and social media marketing strategy to boost brand awareness
  • Generate and interpret SEO data and website analytics
Learn How to Develop and Measure Your Own SEO Strategy with the Green Lotus Academy SEO Course!

Search engine optimization is a necessity for any online marketing strategy. This course is designed for business owners, entrepreneurs and marketing specialists who want the knowledge, skills and ability to implement and manage a search engine optimization strategy and track results.

Advanced SEO Training Program Outline

Session #1 - Business Websites & Landing Pages:
  • Identify business goals, target audience(s) and conversion points
  • Understand the consumer purchase cycle search queries and keywords
  • Select landing pages for specific optimization to target leads
  • Understand the elements and structure of a business website
  • How to audit website on-page factors and off-page factors

Session #2 - Ranking Factors, Keywords & SEO:
  • Understand search engine result page (SERP) structure and features
  • Identify key ranking factors based on search engine research
  • Select quality keywords through advance keyword research and analysis
  • How to optimize landing page design features and call-to-action
  • How to optimize landing pages for specific keywords
Session #3 - Search Engine Optimization:
  • Optimize website for mobile devices with a responsive design
  • Understand Local signals including NAP consistency
  • Optimize website for location and register with major search engines
  • Optimize website META-Descriptions for search engine snippets
  • Optimize website appearance on SERP with schema markups and micro-formats
Session #4 - Analytics & Monthly SEO Reports:

  • Review and interpret website analytics and SEO reports
  • Understand the customer journey and track conversions
  • Calculate return on investment (ROI) and conversion rate
  • Perform a competitive analysis and interpret results
  • Evaluate an SEO strategy based on analytics, and track results
Session #5 - Content Optimization:

  • Understand the role of fresh, relevant, high-quality content in SEO
  • Implement content keyword optimization best practices
  • Optimize website images and videos for tags, text, links, etc.
  • Implement content marketing and social media best practices
  • Generate and interpret social media marketing metrics

Session #6 - Ongoing SEO & Link Building:

  • Recognize black-hat, toxic and unethical SEO practices
  • Avoid penalties and implement white hat SEO best practices
  • Identify content marketing and link building opportunities
  • Develop and implement an ongoing website optimization tasks
  • Conduct quarterly SEO strategy reviews and analysis
Discover the power of Green Lotus Hands-on SEO workshops. Get the training you need to get your business found on major search engines like Google, Bing and YouTube.

Green Lotus Academy workshops don’t just teach theory, we provide you with hands-on training! Get the knowledge, skills and tools you need to succeed in today’s competitive online marketplace. You’ll be amazed at what you can learn in just 4 hours.

Free SEO & PPC Webinars

Green Lotus SEO & PPC webinars are a great way to learn about search engine optimization, marketing and social media strategies.

As a Green Lotus Academy member, you can participate in any live webinar, watch previous ones for free and ask your questions directly to industry experts!
#101 – Advanced SEO Course
  • How to Choose & Setup Your SEO Strategy
  • Review of the Most Important Ranking Factors
  • Advanced Keywords Research Training
  • Advanced Landing Pages Optimization Training
#201 – Advanced SEO Course
  • How to do SEO Site Audit, Optimize for Mobile
  • Local SEO Factors & Local SEO Best Practices
  • Advanced Training on SEO Metrics & Reports Setup
  • Advanced SEO Spying Tools Training
#301 – Advanced SEO Course
  • Content/ keyword optimization best practices
  • Content marketing & social media best practices
  • Ongoing SEO Strategy Setup & Maintenance
  • Link Building Campaign Setup & Maintenance
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