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Green Lotus

Academy

Digital Marketing, SEO, AI and Sales Automation Courses Specially Designed for Small Business Owners and Marketing Professionals!

GL Academy

Free Webinars

Join Green Lotus Academy for free and get access to all of our future & pre-recorded SEO webinars.

Digital Marketing Video Tutorials

Learn how to set up an effective digital marketing strategy, spy on your competitors

Digital Marketing Workshops

Join one of our Toronto workshops and learn how to double your sales online without breaking the bank!

Green Lotus Academy Testimonials

Hands-on SEO Workshops

in Toronto

Beginner & Advanced SEO Workshops

Get hands-on SEO training, specifically designed to empower entrepreneurs with the information, knowledge and tools needed to implement effective search engine optimization strategies, track and measure results.

Learn how to build an effective SEO strategy, implement your SEO plan, and measure the metrics that matter.

Green Lotus Academy SEO workshops are specifically designed to empower small business owners and marketing pros with the information, knowledge and tools needed to plan and implement an effective SEO strategy, track and measure results.

Digital Marketing Courses in Toronto

Dive into digital marketing with our series of guest speakers, industry leaders brought in to share their knowledge and help you boost your business online.

Get digital marketing insights and best practices for your business!

Social Media Marketing
Search Engine Marketing – PPC
Video Marketing
Digital Marketing Analytics
Lead Generation and Automation
SEO and SEM for Agencies

View Next Workshops!

Green Lotus Academy Testimonials

"As a recent entrepreneur, I’m always on the look out for new ways to help me understand how to grow my business, and make my job in doing so faster and easier. I am super impressed with Green Lotus Tools & training. It’s exactly what I’m looking for with helpful, step-by-step information."

Jonathan Bluks

Co-Founder at KYJO

"Green Lotus’ SEO Workshop taught me more about SEO in 3 hours than years of mindlessly searching for info and tweaking on my own

They walked me through my OWN copy of their SEO tool, and I was making actual changes to my campaign, on the fly!"

Todd Miller

Radio Host

"LOVE LOVE GREEN LOTUS SEO TOOLS!

There has never been something as accurate and detailed as this and the best part is that it’s very easy to manage for even the least technical of people"

Angela Duz

Digital Marketing
at Ddrops Company

Join the Most Advanced, Hands-on

SEO Course in Toronto, Canada

Upon Completion of the Full Day Program, Entrepreneurs and Marketing Specialists Will be able Master the Most Important 7 SEO Tasks:

Understand search engine algorithms, types of search results and verticals
Identify the various factors involved in search engine optimization
Perform keyword research and optimize website content
Identify and fix website structure, elements and performance issues
Develop and implement a search engine optimization strategy and track results
Develop a content and social media marketing strategy to boost brand awareness
Generate and interpret SEO data and website analytics

Learn How to Develop and Measure Your Own SEO Strategy with the Green Lotus Academy SEO Course!

Search engine optimization is a necessity for any online marketing strategy.

This course is designed for business owners, entrepreneurs and marketing specialists who want the knowledge, skills and ability to implement and manage a search engine optimization strategy and track results.

Advanced SEO Training

Program Outline

Session #1 - Business Websites & Landing Pages

Identify business goals, target audience(s) and conversion points
Understand the consumer purchase cycle search queries and keywords
Select landing pages for specific optimization to target leads
Understand the elements and structure of a business website
How to audit website on-page factors and off-page factors

Session #2 - Ranking Factors, Keywords & SEO

Understand search engine result page (SERP) structure and features
Identify key ranking factors based on search engine research
Select quality keywords through advance keyword research and analysis
How to optimize landing page design features and call-to-action
How to optimize landing pages for specific keyword

Session #3 - Search Engine Optimization

Optimize website for mobile devices with a responsive design
Understand Local signals including NAP consistency
Optimize website for location and register with major search engines
Optimize website META-Descriptions for search engine snippets
Optimize website appearance on SERP with schema markups and micro-formats

Session #4 - Analytics & Monthly SEO Reports

Review and interpret website analytics and SEO reports
Understand the customer journey and track conversions
Calculate return on investment (ROI) and conversion rate
Perform a competitive analysis and interpret results
Evaluate an SEO strategy based on analytics, and track results

Session #5 - Content Optimization

Understand the role of fresh, relevant, high-quality content in SEO
Implement content keyword optimization best practices
Optimize website images and videos for tags, text, links, etc.
Implement content marketing and social media best practices
Generate and interpret social media marketing metrics

Session #6 - Ongoing SEO & Link Building

Recognize black-hat, toxic and unethical SEO practices
Avoid penalties and implement white hat SEO best practices
Identify content marketing and link building opportunities
Develop and implement an ongoing website optimization tasks
Conduct quarterly SEO strategy reviews and analysis

Free SEO & PPC Webinars

Learn about search engine optimization, marketing and social media strategies.

Green Lotus SEO & PPC webinars are a great way to learn about search engine optimization, marketing and social media strategies.

As a Green Lotus Academy member, you can participate in any live webinar, watch previous ones for free and ask your questions directly to industry experts!