by bassem
•
26 June 2012
When it comes to management, measuring success would always be important. Without measuring your level of success at both franchisor and franchisee level, you would not know where and how to improve. It's not only about keeping track of the working process of things. It also involves constantly testing and iterating in order to choose what works more for you. View our Franchise Marketing Services! Here, take a look at some of the metrics that you should constantly be testing: Campaign's conversion rates Website traffic and clicks Response rates and average response time on social media platforms Social impressions Reviews and ratings Performance of each email Levels of engagement across different channels Transactions Email templates, time of delivery, subject lines, and CTAs PPA results Social media campaigns Promotions, coupons, offers and contests. You don’t have to go through the stress of all these, not when we can help you create franchise SEO marketing strategies that work. We would employ all the needed strategy to ensure that success is guaranteed for you.