Partner with the Most Trusted Digital Marketing Agency for Small Business in Canada

This is perhaps the first question to ask. It's important to find out what you can expect from your chosen white label agency. Knowing what the agency can offer puts you ahead in planning and making informed business decisions that would help your small business.

Some white label agencies only stick to specific online services, while others take the extra step to handle offline services. Here at Green Lotus, we do not just stop at the two. Our experts are also available and willing to offer other related services, such as web design, paid marketing for small businesses, and local search optimization.

Be clear about what you need to grow your small business, and we will handle it for you in the best way possible..

It is one thing to understand the constant changes happening in modern market structures and another thing to adapt to these modifications. Before white labeling any of your services, it is vital to determine how the agency responds to internal and external business changes. 

Start by asking the agency what operating procedures they have in place to adjust to any updates and modifications that will happen during and after the project. If possible, demand to see proof of their readiness and the different strategies they adopt to obtain excellent results. If they are not making prior-efforts to put what they'll need to update their strategies in place, they'll most likely not meet up to expectations when updates happen. 

Here at GL, we are always making changes to suit online and offline modifications that will affect your business. We have fail-proof plans that we've put in place to handle possible changes and modifications, so you can rest assured that we have plans for every situation long before they come up.

This is a fundamental question; however, answering it requires prior knowledge of your business and your competitors' efforts, especially since the SEO efforts of your competitors can join to determine what you'll need to do to beat them. 

We can show you our hourly rates for SEO, but we might not know what you'll need and what you won't need unless we've run proper analysis on you and your competitors.

On average, service-oriented businesses should be ready to spend a min of $600/m and up to $3000/m especially if they are in a competitive industry.

This might seem like a huge financial commitment, but thinking about the possibilities that such SEO agency would open for your business would serve as the encouragement you'll need to go on.

During your research, check to be sure that the agency only uses productive marketing strategies. Agencies that do not use the right marketing strategies can potentially put your brand's effort in jeopardy. 

You should also be careful of trusting agencies that promise to give you incredible results in an unbelievably short time. 

By now, you probably know that improving brand awareness is not a one-step-fix-all concept. It usually involves an ongoing process, and most companies invest so much to get good results in the long run. Therefore, you can expect that it will take time. If a company promises to give you unbelievable results in an incredibly short time, you're probably better off getting someone else to do the job. 

The experts at Green Lotus Digital Marketing Agency understand what organic search is and how to use it to improve returns. We do not promise to get you up there in a few days. Instead, we do it gradually, ensuring that you see results as you move up the ladder until you get to your desired market-position. 

Communication is the life wire of every relationship. This is why your chosen partner needs to be always available and willing to communicate with you. Choosing them makes you their partner and not just a target for rebroadcast messages. So, they shouldn't just send you rebroadcast emails and machine-automated answers. Every agency should have a living human that represents them when communicating with you. Usually, this person's job is to answer your calls and talk to you when you need assistance.

While interviewing prospective agencies, find out everything about their communication efficiency with their clients. Do they often communicate to discuss their progress, or do they shut the client out until they are done with the work? Shutting clients out often leads to results not matching clients' expectations. Mostly used with Facebook & Instagram Ads Management Services!

Here at GL, we've dedicated an experienced customer service team to this - so you can expect constant communication to keep you updated with our process and answer any questions. We still keep our lines open to you long after we've completed your contract because we know how important it is to have us at hand when you need modifications.

The monthly reports that we will send to you might vary, depending on several factors. However, the most popular reports that we send include

Google analytics

Backlink reports

Competition ranking, keyword ranking

Website and web page audits

We can also schedule monthly calls where I can walk you through each report so that you can be updated with recent achievements and the next step to be taken.

As much as our SEO strategies are unique and mostly effective, we will never give any guarantee. No SEO company should. 

However, we promise strong, proven efforts that work and our commitment to employ the best techniques to give you the best organic visibility. As we've stated somewhere else, you do not need the famous #1 spot on search engine results.

The whole #1 thing seems to be overblown these days, and it can easily become a distraction to you. Instead, you should learn to think of it as a gradual, incremental process that goes up with time.

PPC is essentially a targeted way to buy visits to your web page or website, where customers can buy your product or services. However, it works in a manner that's not really as straightforward as its name implies. PPC is very competitive, and it's quite challenging to achieve success if you don't have the right know-how. First, you have to realize that there are multiple metrics involved in running ad campaigns, irrespective of the advertising platform. 

Google is perhaps the first thing that comes to mind when you think of online advertising. That's understandable, considering that it's the largest platform to advertise on. However, you'll need experts to handle the process for you. 

Most times, running an in-house PPC campaign means that it's only one person handling it. However, a professional PPC agency like Green Lotus will have a full team of PPC experts on your job. We are also a Google partner agency, so you can expect nothing less than excellence from our process.

Short answer - Yes, it does!

Why? Look at your website visitors as part of a big pie. For an average website, more than half of the pie will come from search engines like Google. Search engines function as discovery tools in today's world, meaning that many of the website visitors coming to your website might be discovering it for the first time. With your website's increased discovery comes increased traffic on other channels like social media, email, etc. In other words, the increase in this part of your pie will generally lead to a rise in other parts of the pie. 

You know that it takes a lot to put your website where people can see it on search engine results. This is where SEO services come into play. Expert SEO service providers like Green Lotus will help you do the hard job of getting your website to rank where searchers can see and click on it.

Whether PR is expensive or not typically depends on you and what your attitude is to PR. To a reasonable extent, it also depends on your budget for marketing activities. 

Most PR agencies charge between $2,500 to $5,00 per month on a six-month retainer. So indeed, that's fairly expensive. However, this price can be totally worth it if the PR company can guarantee excellent coverage. 

PR is an activity that involves building incredibly valuable relationships for your business growth. The great news is that Green Lotus is a professional PR company with an eye for offering top-notch PR services. In addition to providing professional PR services that can help you build the right relationships for your business, we can also train you to be amazing at doing your own PR. At least, this puts you in total control as far as building relationships is concerned.

Personalization extends more than just welcoming back a customer that has been away for very long or recommending a purchase based on customers' previous experiences. The problem is that there's so much data to be collected that you can easily get overwhelmed. 

As for how personalization can help your business, the answer is that it helps in so many ways. Personalization involves changing your website's look in a way that appeals to your customers' unique interests. It is a great way to tap into the data that you have about your customers. If done correctly, personalization can help you sell more and increase revenue. Implementing the right Personalization strategies can help you skyrocket the number of people interested in your content, therefore, increasing their willingness to buy what you have to sell.

Yes, you can update your smart site and personalize it to look however you want. Here at Green Lotus, we make the process easier and better for you. We create our light site designs to include consultation services to help you choose the best colors and designs for your business. We will typically create the first few pages of your new website while training you to use our Smart Site Builder for excellent Personalization. We also provide you with unlimited phone support to help you walk the first few steps.

Our team will set up your Smart Site and build the first few pages while you watch via a shared screen to learn how it works. After that, you can continue to develop and personalize your site to your preferred design at any time. Our staff is committed to offering you unlimited phone support to help you get the hang of how to manage your website professionally.

First things first - how does geofencing work?

To understand how geo-fencing will impact your business, you'll need first to understand how it works. 

The technology draws a virtual perimeter around your business. This way, it can use location-based services to track when someone enters or exit the location-based perimeter that's set for your geofencing campaign. Click on our geo-fencing service page to learn more about geo-fencing.

Some of the areas where geofencing ads can help your business include:

Bringing in customers

Offering you a cost-efficient way to market your goods and services

Helps you to get strategically creative with your online marketing efforts

Our unique capability stands us out among geo-fencing firms. Therefore, you can leverage our expertise to get the geofencing ads that will grow your business.

Another vital aspect to think about is what the agency charges for the service you require. 

If you are an advertising agency, you want to be sure your client gets a favorable return on investment. Therefore, you'll need to research what a white label agency will likely charge you before demanding their services.

To ensure that a dubious agency does not outsmart you, you'll need to do proper research on what other agencies charge for the said service before paying your chosen agency. If the agency's price is relatively high, find out if they'll include other additional services to cover for the price. If they don't, perhaps you should look somewhere else. 

On the other hand, we advise that you pay caution to agencies that charge lower than average for your required services. If a digital marketing company charges you lower than average, there's a possibility they'll compromise on the quality of service they'll offer you. 

Here at GL, we are concerned about the growth of your business. Therefore, we've subsidized most of our services to ensure favorable returns for you and your clients. While doing this, we've also ensured that the prices of our services do not affect the quality that we promise in any way. 

Before trusting an agency to handle services for your business, you must be sure that they know how to measure success. Their ability to measure success will help you and Them to determine if their service is working for you.

Unfortunately, there are several digital and non-digital marketing agencies who do not have what it takes to measure results. 

Before settling for a digital marketing agency, you should be sure about their ability to measure success and how they go about it. Ask questions about the key performance indicators that they use for determining success. Mostly used with Google Ads Management Services

Additionally, make your objectives clear to them. Ensure that you are on the same page as far as defining success is concerned. This is the only way to be sure if they are truly working towards your goal or not. 

Here at GL, we make our processes clear from the start so that you can be confident about what to expect and what not to expect.

This is one question that we've seen too much. The amount of time it will take for your SEO efforts to begin to yield results often varies, depending on factors like:

How old your website is

How old your competitors' websites are 

What your current domain rating looks like

What does your website content look like?

What keywords you are targeting

Have you tried SEO Services before?

What efforts you put into generating backlinks.

These things may seem small, but they all matter. Apart from these, if you are already a ranking website, you should be able to improve on your rank within a few months.

However, if it's a new website, then you should be ready to wait for several months before you start ranking.

In theory, this is something you should be able to achieve with the right efforts and time. Typically, a properly optimized website that features useful content, enough backlinks, and s strong domain rating should be able to rank you for anything. 

So, a better question to think about is if you'll have enough resources to start the quest to outperform your competitors? Bear in mind that different SEO keywords come with varying difficulties of competition. 

Such keywords like "wedding photographers Toronto" and "best real estate agents Toronto" are examples of keywords requiring an investment of so many resources and time to perform at the top. The competition in these industries is so intense that it'll take a lot to beat top performers. 

If you are looking to rank for obscure keywords that are hardly searched for, we can get you to position #1 in no time.

However, if you want to rank for more competitive keywords, that will be a different story entirely. The competitiveness of an industry determines how difficult it can be to catch up with top-ranking companies. Also, note that you do not necessarily need to rank at number one before seeing profitable results.

With this in mind, what you should be thinking about is, "do we have what it takes to increase your organic visibility to the point where it fetches you increased customers?" The answer to this question is relative, and we will need to know about your website and what you intend to achieve before answering.

No agency, irrespective of expertise level can completely be immune to mistakes. The business world is an uncertain one and once in a while, businesses make minor and major mistakes that often cause them to slow down on their objectives. White Label marketing agencies are immune to these mistakes too.

Once in a while, they make and follow policies that might potentially lead to mistakes. This is why you'll need to know what they've put in place to handle such moments beforehand. 

If an agency can't guarantee to help you walk out of problems when they arise, there's probably no need to work with them.

So one of the important questions to ask them is how they handle pitfalls when they arise. Watch out to be sure they have actionable steps to get you and your clients out of potential dangers that may result from their policies. 

Here at GL, we do not guarantee immunity to mistakes. However, through consistent work and steady research, we've built a response system that helps us adjust and get the best out of unforeseen circumstances.

Being in an industry with a low entry barrier typically puts you in a position where you have to frequently deal with people who falsely claim that they know what they are doing. Unfortunately, digital marketing is one such industry. With so many marketing agencies promising the world to customers without having the right skills and staff to deliver, it has become difficult for people to find what's right for them.

You can, however, filter out such agencies by asking what their "secret sauce" is. What digital strategies do they employ to achieve their results? Bear in mind that the right agency would not only generate profit for you, but they'll also put everything in place to give you total peace of mind. 

Here at Green Lotus, we have everything it takes to give you the best digital marketing services. With our experts in operation, you won't need to worry about the cost of setting up an in-house team because we will handle everything for you with extra care and professionalism.

Of course, these two are entirely different advertising platforms with different benefits. You probably know that both of them are exceptional tools for advertising your business. Their incredible reach and relatively low costs make the best places to reach potential customers. 

So, which is better? The answer to this question is entirely dependent on your budget and business objectives. We usually advise that you ask yourself questions like:

What's my end goal? 

What do I want to get out of this?

If you are looking for sales, consultations, leads, or anything similar, both platforms will do. However, if you want social following or brand awareness, Facebook is the right place to go to. On the other hand, if you want to sell your products, you can turn to Google Ads to help you.

It generally depends on several factors: how long you have had your website, what SEO work has been done on it before, what's the shape of your website, how much content you have on your website, it's link profile, and several other SEO factors. The truth is that no two websites start from the same place, even if they are in the same industry and targeting the same potential customers. However, it's possible to estimate your SEO efforts in the first few months and the results to expect from it. 

Many SEO firms promise to start bringing results in the periods between 4-6 months. That's generally true. However, you'll need to know that this is the period when you'll start seeing results. The result would grow over time into what you desire. It'll typically get to a point where results would barely grow anymore, and at this point, it'll be more about maintenance than increasing them. The experts at Green Lotus are trained to boost your SEO efforts in the shortest possible time. We can also help to ensure that you maintain top ranking for an extended period.

Thanks to constant marketing technology advancements, websites have become more than a place to find emails and phone numbers. It has grown more than a place to find details about products and services. It's more than a place to boast about your experience, history, and employees. It has become a necessity for every business. Websites have grown to become foundations and drivers of web presence and growth. 

This is why Green Lotus creates smart sites. The incredible speed of technological advancement has seen traditional websites lose ground over time. Mobile devices and their streamlined, quick response app technology calls for websites to up their game. For websites to remain relevant, creators have to recharge their creative thinking caps and utilize the available technologies. 

We understand the trend at Green Lotus, and we are working to beat the tides. Therefore, we've created a smart sure way that helps us build incredible websites that can function where you want it.

Yes, smart sites are generally built to meet up with modern demands, including Google-friendliness. 

Here at Green Lotus, we go the extra length to continually improve our SEO strategies, bandwidth, screen sizes, browser technologies to meet modern-day demands. So, you can rest assured that the smart site we create for you will be qualitative and Google friendly.

Many business owners report that measuring ROI on social media can sometimes seem pretty frustrating. The truth is that there are both direct and indirect effects as far as social media is concerned, making it difficult to measure returns. While it's almost impossible to measure all SMM effects, you should still measure the ones you can. 

Here are tips that would help you measure the returns of social media.

Begin by setting your conversion goals. Conversion goals can generally include link clicking, purchases, spending time on your landing page, social media engagements, and signing up for newsletters. 

Teach conversions

Assign monetary values to each conversion

Use Google analytics to collect incoming traffic and conversion numbers.

Add labor and other costs to determine the cost per channel

Use the above information to calculate the ROI for each social media channel.

We understand how overwhelming this process can be. You don't have to go through the stress. We have experts that are always able and willing to do it. Contact us today to have a near-perfect calculation of your ROI for social media.

Put simply, programmatic advertising uses automated bidding and placement platforms to buy and sell digital ad space in real-time. This process efficacy is mainly hinged on the use of data relating to users' geographical location, specific customer profile, and interest to make bidding decisions. With this, businesses can create hyper-targeted ad campaigns that will make the best use of their budget. It has grown over time to become one of the most efficient, effective, and valuable market automation strategies. 

Programmatic Advertising generally gives small businesses more power over their marketing. It helps to take off a significant amount of guesswork from the marketing process, allowing small businesses to create more flexible, customizable, and impactful campaigns. The time-saving benefits of programmatic advertising will enable you to use your time well to determine the most effective avenues to advertise, instead of haggling with agencies. 

Here at Green Lotus, we have experts that are specifically trained to handle programmatic advertising. Subscribing to our programmatic advertising services puts you ahead of the curve in finding advertising avenues that best suit your business needs