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Geofencing Ads Marketing Company in Canada

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About Our Mobile Geofencing Advertising Services

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Why Choose Green Lotus Mobile Geofencing

Marketing Company? 

We invest the time in getting to know your business, your specific needs and online goals, and create a highly customized geofencing ad strategy that can boost your online and offline traffic, increase calls, leads and sales for your specific business.

4 Qualities To Look For When Choosing

A Mobile Geofencing Marketing Company

Can You Track Marketing ROI?

Ensure the mobile geofencing marketing company provides robust tracking mechanisms to measure Return on Investment (ROI). Look for tools and analytics that offer insights into campaign performance, customer engagement, and conversion rates. Clear ROI tracking helps justify marketing expenses and allows for strategic adjustments to optimize future campaigns.

Have a conversation with your marketing agency about costs, management fees, and how much your agency will retain. 

We offer Mobile Geofencing Ad reports that provide our customers with detailing billing, including Mobile Geofencing Advertising campaign dollars, so that they can easily calculate their online marketing ROI.

Is Your Agency Trustworthy?

Trustworthiness is paramount when selecting a mobile geofencing marketing company. Research their reputation, client testimonials, and case studies to gauge reliability and credibility. A trustworthy agency adheres to ethical standards, maintains client confidentiality, and delivers on promises consistently, fostering a long-term partnership built on mutual trust and respect.

A digital marketing company that has extensive experience with a wide variety of industries has a strong reputation of excellence. 

At Green Lotus, we are trusted by over 1,000 entrepreneurs, corporations, and Small Businesses for our innovative and affordable digital marketing solutions.

Are They Transparent?

Transparency is crucial for effective collaboration and decision-making. Ensure the marketing company is transparent about their processes, methodologies, and pricing structures. They should provide clear, detailed reports on campaign performance, including metrics, insights, and recommendations for improvement. Transparent communication fosters trust and enables clients to make informed decisions about their marketing strategies.

Look at reviews about the quality of services at the advertising agency you are interested in. Many negative reviews could be a sign of negligence and a lack of transparency. 

At Green Lotus, we are highly rated with 110+ Google reviews. We provide affordable services that are designed to help small and medium businesses stay ahead of their competition online.

Are You Okay With An Average Agency?

Settling for an average agency can compromise the success of your mobile geofencing marketing campaigns. Aim for excellence by choosing a  geofencing advertising companies with a proven track record of delivering exceptional results. Look for expertise, innovation, and a commitment to staying ahead of industry trends. Investing in a top-tier agency ensures superior service, better ROI, and a competitive edge in the market.

A digital marketing agency that has been able to consistently deliver results is likely to provide affordable and effective online marketing solutions.

Green Lotus is not your average agency; CEO, Bassem Ghali, is renown for developing effective marketing strategies for businesses online, and is a 2 time winner of the Entrepreneur of the Year Award.

What is Geofencing Marketing

& How it Could Impact Your Business?

Perhaps, you've been hearing of the fantastic powers of Geofencing marketing in transforming the fortunes of a business'

marketing strategy. 

You are probably wondering if it can help your business improve sales. The truth is that it can. However, before learning about the numerous impacts of geofencing marketing, there's a need to understand what it entails. 

Impacts of Geofencing Marketing

Despite the seeming popularity of geofencing advertising, there are tons of business owners still wondering why it is important for them to jump into the ship. After all, appealing to a broader audience with one ad seems like something that will offer a higher return. 

What if we tell you that this approach to multichannel marketing is flawed. After all, experts have hammered continuously on the importance of choosing quality over quantity, and nothing guarantees quality as much as targeting a smaller audience and doing it well. 

By deciding to invest in Geofencing marketing, you are setting yourself apart to enjoy tons of tangible benefits that will steer your business into the future. 

What is Geofencing Advertising?

Geofencing advertising simply refers to specific location-based ads that marketing experts adopt for more precise targeting of their content delivery and other marketing strategies to a targeted area. 

The word geofence refers to the physical boundaries of a target location. It can be anything ranging from a zip code to a specific city, a country, or the physical location of a store. The biggest advantage of geofencing marketing is its ability to allow marketers to target their ads to the people living in a particular area. 

When a business decides to adopt a geofencing marketing strategy, it will mean that the marketing team would develop their ads and contents to focus on the consumers within a particular geofence. New York residents, for instance, have needs that are entirely different from the needs of residents of rural Kansas. Therefore, developing the same ads to target both audiences might be counterproductive. 

Using geofencing technology to create location-based ads would essentially create a virtual boundary so that marketers can automatically target consumers that cross the boundary into the geofenced area. 

1.

More Precise Target Marketing

Mobile geofencing marketing enables more precise target marketing by setting virtual boundaries around specific geographic areas. This allows businesses to tailor their marketing messages to audiences within these zones, ensuring that promotions reach the right people at the right time, maximizing relevance and effectiveness.

Nothing guarantees precise target advertising as much as maintaining a small geofence. Connecting with a local audience on a personal level would inherently help to boost the image of your brand with those potential customers. This type of advertising keeps your brand in touch with the local lifestyle of your target audience. 

An awareness of this connection would create a stronger impression that would increase the chances of the consumer coming back for future business with you.

2.

Easy Creation of Precisely Targeted High-quality Content

With geofencing, businesses can easily create precisely targeted high-quality content tailored to the demographics and preferences of consumers within a designated area. Whether it's promotional offers, event invitations, or location-specific deals, businesses can craft content that resonates with their target audience, driving engagement and conversions.

High-quality content would continue to be the real deal as far as improving the success rate of your marketing strategy is concerned. By casting an excessively wide geographical net for your contents, you are automatically making it less likely to resonate with many of your target audience. 

On the other hand, geofencing marketing encourages you and your marketing team to create more specific content that will be aimed at the customer base in your target market. This would ultimately help you build a stronger brand image for your company within the targeted area. 

3.

You Can Find and Connect With The Customers That Are Likely To Trade With You

By leveraging geofencing technology, businesses can identify and connect with customers who are most likely to trade with them based on their location and behavior patterns. This targeted approach enables more efficient use of marketing resources by focusing efforts on individuals within proximity to the business, increasing the likelihood of converting leads into customers.

The advancement of technology over time has seen several companies move from offline selling to selling their products online.

Yes, this might mean a wider marketing reach for your brand, especially since you'll be reaching people outside the physical location of your store. 

Note, however, that irrespective of how far you may go, your local customers in your community are mostly still the backbone of your brand's staying power.

With the help of geofencing marketing, you can make efforts towards cultivating a strong local following. Hence, expanding your business over time. 

4.

Allows for Timely Content Delivery

Geofencing advertising allows for timely content delivery by triggering marketing messages when customers enter or exit predefined geographic areas. Whether it's welcoming customers to a store, reminding them of ongoing promotions nearby, or sending location-specific updates, businesses can ensure that their messages are delivered at the most opportune moments, maximizing impact and driving action.

A knowledge of your audience would inspire you on the right contents to churn out to them. 

If, for instance, you need to run a new promotion that will get more customers to the door, then a geofencing advertising campaign can make it easier to conjure the right words and get it out to the customers. 

This would most likely result in sending the right thing at the right time, unlike the more generic option that would take time to gather all variables.

5.

Delivery of a More Personalized Experience

Geofencing facilitates the delivery of a more personalized experience by tailoring marketing messages and promotions based on customers' real-time location data. By understanding where customers are and what they're interested in, businesses can provide relevant and timely offers, enhancing customer satisfaction and loyalty while fostering a stronger connection between the brand and its audience.

As stated earlier, geofencing advertising allows you to gather all the data that you'll need to develop marketing content that would align closely with the needs, preferences, and goals of your target customers. 

In the end, it is essential for every brand with a digital presence to understand geofencing advertising and how it works. As we've seen, the importance of geofencing marketing can not be underrated, as there are many more impacts that you'll find out as you begin to try it. 

We are a white label geofencing marketing firm that specializes in creating targeted advertising that will get your target customers close enough to buying from you.

Contact us today to learn more about geofencing marketing and how we can help you get the result you desire for your business.