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4 Qualities To Look For In White Label Digital Marketing Services

Can You Track Marketing ROI?

Have a conversation with your advertising agency about costs, management fees, and how much your agency will retain. At Green Lotus, we have a PPC management portal with live reports that provide our customers with detailing billing, including AdWords campaign dollars, so that they can easily calculate their online marketing ROI.

Are They Transparent?

Look at reviews about the quality of services at the advertising agency you are interested in. Many negative reviews could be a sign of negligence and a lack of transparency. At Green Lotus, we are highly rated with 60+ Google reviews. We provide affordable services that are designed to help small and medium businesses stay ahead of their competition online.

Are You Okay With An Average Agency?

A digital marketing agency that has been able to consistently deliver results is likely to provide affordable and effective online marketing solutions. Green Lotus is not your average agency; CEO, Bassem Ghali, is renown for developing effective marketing strategies for businesses online, and is a winner of the Entrepreneur of the Year Award by the Canadian Association of Marketing Professionals.

Is Your Ad Agency Trustworthy?

A digital marketing company that has extensive experience with a wide variety of industries has a strong reputation of excellence. At Green Lotus, we are trusted by over 2,000 entrepreneurs, corporations, and SMBs for our innovative and affordable digital marketing solutions.

The Green Lotus Pay Per Click Management Method

PPC Strategy Review & Goal Setting

Without a plan, it is easy to go through a budget without generating a single lead. At Green Lotus, we do not start any new marketing campaigns unless we are confident that we will impact our clients’ bottom line and generate cost effective leads.

Geo-Location Targeting Ads

Google AdWords Geo-targeting features allow your ads to be focused on your target audience in a specific geographic location. As local search volume continues to grow, it is essential that your ads and keywords target your ideal customer in your area.

Text Ad Creation And Optimization

We use the latest innovations from Google AdWords to create ads that emphasize the business problem that you are solving for your customers. Our goal is to continually optimize campaigns, generate effective leads for your business, and reach your ideal target audience.

AdWords Conversion Tracking

All Green Lotus PPC service clients receive immediate updates about new conversions, phone calls, and messages through our PPC management system. Through our live reports, you will be able to track and view your PPC conversions live, as they happen.

Expert Keyword Research

Before each campaign begins, we perform a detailed keywords research analysis on your industry and competitors in your targeted geographic area(s). With our expert keyword research SEO Tools, we can implement targeting marketing strategies to increase your leads in a cost effective way

Landing Page Design

We work with our clients to create personalized, high conversion landing pages that emphasize your service features and benefits. We continue to test and optimize relevant landing pages to increase conversion rates, and generate the most effective leads for your business.

Google Display Network And Remarketing

We use the latest Google AdWords display ad formats and targeting features to reach your target market. Even if a potential customer leaves your website without making a purchase, AdWords remarketing campaigns assists with reconnecting them to your ads as they browse the web.

Dynamic Phone Tracking Setup

Green Lotus implements dynamic phone tracking systems that allow us to track the phone calls generated by your AdWords campaign, and perform a deep analysis. Knowing the specific keywords used to generate a phone lead allows us to optimize for the best return on investment by focusing on keywords that are driving phone calls and conversions.


Work With Canada’s Most Trusted White Label Online Marketing Outsourcing Services

If you want guaranteed results in the search space, pay-per-click campaigns are the way to go. Think about it: your customers either know what they want… or they know they need a problem solved and they’re looking for help. The majority of the time, they’re searching for a service provider that can help them right now, and often in close proximity to their location. That means that the most powerful way to capitalize on the urgency of your prospects’ needs is to be the first result they see in their search by investing in PPC campaigns.

You might have some reservations around the cost of PPC. Wouldn’t investing in SEO be a better play? The simple answer is that it depends – but if you’re looking for “right now” results, PPC is your clear choice. You’ll only pay for the clicks you receive, and if your strategy is well executed, then you’ll get a lot of results for a minimal investment. (Hey, if you’re doing SEO too, you’ll only appear more relevant to the prospect by coming up in paid and organic results.)

Executing an effective strategy comes down to two factors: working with an expert that knows how to run a good campaign  – and finding someone that understands how to capitalize on understanding customer intent to get a leg up on the competition. If you’ve found that person, then together you can create a highly targeted and cost-effective strategy.


Partnering with an agency that specializes in white labeling PPC Management allows you to leverage their depth of skill, while still promoting those services under your own brand to protect your client relationships. And while there are innumerable benefits to a partnerships like this, we’ve highlighted the top 5 reasons why outsourcing your PPC management is the best way to get your clients more leads!

5 Benefits of Outsourcing Your Agency PPC Management Services

#1 An Inclusive Methodology:

Take advantage of a team of pay-per-click experts with a proven track record of building winning PPC campaigns. At Green Lotus, our signature methodology includes 8 components to a winning PPC management strategy, starting with getting aligned on goals. When you opt for PPC management services, you’ll receive:

  • PPC Strategy Review & Goal Setting 
  • Geo-Location Targeting Ads
  • Text Ad Creation And Optimization
  • AdWords Conversion Tracking
  • Expert Keyword Research 
  • Landing Page Design 
  • Google Display Network And Remarketing 
  • Dynamic Phone Tracking Setup 

#2 Instant Updates to Maximize Local Leads:

Because so many leads are using mobile for search, and looking for location-specific solutions that they will immediately act on, having instant updates related to local leads is a huge edge.

Green Lotus provides instant notifications of phone calls and emails for local leads to help you track, optimize and capitalize on that sense of urgency, and the opportunity to make a sale immediately.

#3 Full Visibility to Data & ROI:

Outsourcing services is a concern for agencies that fear losing a sense of control and virility to what’s happening within the account. However, Green Lotus’ PPC Management white label services delivers data transparently through our Advertiser’s Portal, which provides live, detailed reports, which can be viewed on a desktop or smartphone and provides insights on leads, conversations, AdWords Spend, website traffic and more.

#4 Affordable Value & Experience:

Green Lotus brings more than 10 years of PPC management experience to each strategy, and leverages the latest industry best practises to drive client results. But rather than paying premium fees, our company has designed a flexible, cost-effective model that is 100% transparent with no hidden fees and month-to-month options.

#5 Cutting-Edge Machine Learning Technology:

Working with Green Lotus means you’re taking advantage of Canada’s first machine-learning AdWords and PPC Management tools for small businesses. Our AI tools and machine learning algorithm works 24/7 to deliver the most qualified leads at the lowest possible cost. We maximize technology to automatically optimize the number of phone calls, requests for quotes and driving directions to your location.

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PPC or pay per click management services contributes a lot to digital marketing. Whether it is a matter of sales instantly, building awareness for brands, or even if the long term strategy digitally is to appear as the first link on Google, PPC helps with all of these.

PPC is a model of marketing over the Internet where every advertiser pays a fee whenever their advertisements are clicked and this fee is paid each time it is clicked. Search engine advertising is the most popular of the forms of PPC.

What are the PPC management services?

PPC in advertisement renders an opportunity to appear in the topmost positions of the search engines by paying for them and also appear in the applicable partner websites. This is used mainly to attract traffic to different websites and here the publisher is paid by the advertiser whenever the advertisement is clicked. The publisher can be a website owner or it can be a network as well. However, different websites are eligible to provide PPC advertisements.

This way, visits to a site is bought rather than earning organically. SEA or search engine advertising, amongst the various forms, is the most popular one. In order to gain profit, if the account is small, the advertiser should consent for a higher percentage of payment as management fees.

Otherwise, the costing is very high and hence the profit gained is not sufficient if payment is less. However, though a normal click rate is very low for PPC, the return on investment or ROI varies accordingly. For example, if there are 100 clicks received by a website where each click costs $0.20, the revenue generated will be quite high. It is highly important for the success of small businesses as wit more clicks, the cost of the advertisement will be more.

However, PPC advertising is proven to be successful as a reliable as well as a profitable channel. This works for numerous B2C, B2B, nonprofit organizations as well as many other companies which require quick as well as quality traffic along with conversions. Hence the agencies and management services for PPC advertisements are highly profitable for digital marketing.

7 Top benefits of White Label PPC management services:

1. Contributing to goals of business – PPC as a tool is very powerful to align the drivers of traffic for a website to the end-goals. This can help one achieve a large number of marketing and business goals. The goals can be from a brand exposure of high level and leadership of thoughts to a sale of e-commerce or the submission of a hot lead. However, this can serve as a funnel thus creating the path towards the important contents through advertising.

2. It is traceable and measurable – Majority of the PPC runs through Google Ads and hence is easy to track and measure by simply combining the Google Ads tool with Google Analytics. The result shows the performance details at high levels involving impressions, conversions, clicks, etc. The picture is not so clear in other marketing or advertising channels. It clearly shows the expenditure and what is driven with respect to the end goals.

3. Quick entrance – If one is lagging behind the competitors in PPC marketing, a small amount of optimization solves the purpose. Google Ads help in this process by prompt results. PPC helps to find new customers and prospects over a wide range. Moreover, the work is mostly done on the PPC platform for advertising, from writing ads to research for the campaign.

4. One is in control – Through PPC, one is in control over a variety of options as to how to attain potential customers. It begins with keywords one chooses as the target. Even it is budget friendly. Though one has to pay close to the market prices, the budget for advertisements and the bids can be determined beforehand. If there is a positive result, one can always scale up or else retrograde.

5. Work-friendly with other channels of marketing – In the realm of digital marketing business, content marketing has created a niche. In most of the businesses, content calendars and plans are very much applicable. In such cases, the PPC and SEO (search engine optimization) work together because the audience is mostly the same, those who use Google to find information. Hence PPC is easy to work with other channels of marketing.

6. Unbelievable options to target: PPC along with Google Ads make wonders. They focus on specific audience and based on their behaviors in the past they target keywords. The greatest benefit of PPC is that one can reach targets outside the general audience.

7. Plenty of Data – The PPC practice makes one rich by way of gaining information. Click, impression, and conversion of data for every keyword should be used for advising the content marketing processes as well as SEO strategies.

How White Label PPC Can Help Your Business Grow Faster

The business world today has become so sophisticated that business owners lack time to handle everything themselves. Digital marketing is one of such areas where business owners don’t often have enough time or enough skills to manage. That’s why they mostly rely on hiring professionals to do it for them.

As a digital marketer, being unable to position your agency where these business owners can find your services will lead to your downfall. It is for this reason that it has become a widespread practice for digital marketing agencies to hire white label PPC advertising services. From Google PPC Ad management to Bing PPC ad management, these white label firms know how to manage them effectively.Of course, this move can help you generate leads and get your agency’s growth streamlined. However, if you’re still confused about whether your agency needs to outsource to a white label firm or not, here’s a post for you.

From the beginning, what is white label PPC?

In summary, white label stands for services purchased by a business and resold as theirs. In this context, white label PPC stands for a white label service that B2B businesses use to grow their business.The service is wholly encompassing and may include Google PPC Ad management, Bing PPC Ad management and a lot of others. One fascinating aspect of it is that you are not doing the work involved in providing the service, but you are providing the service. The White label firm takes over the provision of PPC advertising on your behalf.So you see that it is not an uncommon act for agencies to partner with white label firms for the provision of white label PPC services.

Grow Your Agency with White Label PPC Services

Like we stated in this post earlier, many business owners rely on hiring agencies because they either don’t have enough time or the right degree of expertise to handle their marketing. They do this in almost all aspects, including content marketing, social media marketing, and even PPC. They often want to outsource all these services to one agency, so you stand a more significant chance if you can offer all of them.However, one very sure way to hire you is by seeing your name on search results.

You need to get to the top of their search result to be able to convince them. SEO takes a lot of time, but you can use Google PPC Ad management to get near-instant results.For this, you have three options to choose from – Either do it yourself, hire a contractor or purchase a white label PPC service. Doing it yourself would have been cool if it didn’t involve dishing out huge sums of money to pay an expert to help handle your campaigns.Smaller agencies with less human resources can find this expensive to handle by themselves.

While it is so difficult to handle it yourself, you still want a provider that would be consistent and can deliver results every time, even during weekends and holidays, when a lot of people take time off.Like you know, contractors value their weekends and holidays, so they are not available all the time. Additionally, they mostly lack the workforce.The good thing with white label services is that you don’t experience these issues, especially when there are a group of experts handling your campaigns. This gives your campaign the advantage of running actively and generating as much leads as possible.At this stage, let’s now take a look at some significant benefits of using a white label PPC service.

Implement Conquest Campaigns

Just like you, there are other businesses in your market, so competition is one thing that cannot be done away with. However, you can target the customers of your competitors in your PPC campaigns. This can be done with the use of programmatic and geo-location ad targeting.Many white label search engine marketing services can help you handle this. What they do is to deliver the right ads to your target at the right time, by showing your ads to past customers, nearby customers or even competitor’s customers.

Keep Track of Important Metrics

Every Marketing agency understands the need to track data and know what’s not helping ROI. There are laid down metrics to determine progress in your campaign. However, identifying these metrics can be quite tricky sometimes. By using the services of a white label firm for PPC, you are sure of proper usage of the right parameters to grow your ad management and campaigns.

Get Access to Industry Latest PPC Machine Learning Tools

The cost of getting the PPC Machine Learning tools that are needed for appropriate management of PPC can be outrageous. For instance, you would find out that you need a call tracking software, reporting platform, PPC management suites and a whole lot of others.By working with a white label agency, you cut off the need to worry about all these. The cost of hiring them will cover all the tools needed for the job.Now that you have been exposed to some of the benefits of outsourcing PPC to a white label firm, it is time to find the right service. Contact us today, and we can get talking about the various potentials open to you in Google PPC Ad management and Bing PPC Ad management.

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