8 Digital Marketing & SEO Tips for Contractors & Construction Companies

As a contractors or construction company, you may be more focused on building projects than on marketing them. However, in today’s digital age, it's crucial for businesses, including those in the construction industry, to have a strong online presence to attract potential customers. Simply showcasing your construction projects and portfolios is not enough – you need to reach the right audience.

Fortunately, with an effective digital marketing strategy, your construction company can attract more clients, enhance its reputation, and increase its profits. In this article, we’ll share 10 insider tips for digital marketing for contractors construction companies along with some smart construction marketing tactics to help you develop a successful marketing plan.

Digital Marketing & SEO Services for Construction Companies

To improve your online visibility and attract local customers, you should start by optimizing your Google My Business (GMB) listing. A well-optimized GMB profile can make you stand out in local search results and build trust with your audience.

Know your audience.

To succeed as a contractor or construction company owner, it's crucial to target a specific niche. Understand your niche's pain points, priorities, and motivations for making a purchase. Craft messaging that resonates and presents a compelling case for your solution.

Claim and verify your business

First, claim and verify your contracting or construction company. This process ensures that you have control over the information displayed on Google, while also adding credibility to your listing. To claim your business, visit the Google Business Profile website and follow the verification steps.

Local keyword research

Local keyword research is essential for improving your website's visibility in local search results. Keyword research is a crucial part of any SEO strategy, aiming to attract local customers by incorporating relevant keywords and search terms related to construction, remodeling, and renovation.

1. Location-based keywords: Include specific location or area-based keywords. For example, if you run a donut shop in Boston, relevant keywords might include "Toronto construction company" or "best remodeling contractor in Toronto"
   
   
2. Industry-specific terms: Use industry-specific terms that potential customers might search for.
   
   
3. Customer intent: Consider what potential customers are looking for. Are they searching for information, products, or contact details? Refine your keyword list to match user intent by incorporating terms like "near me," "buy," or "hire."
   
   
4. Google autocomplete: Utilize Google's autocomplete feature by typing your core keywords to see related terms and phrases suggested by Google. This can be a valuable source of local keywords.
   
   
5. Google Trends: Use Google Trends to identify which keywords are currently trending in your area, providing insights into search patterns and seasonality.

Local keyword research for Construction Companies & contractors

Consider using long-tail keywords, which are longer and more specific phrases indicating strong user intent. For instance, "organic produce store in Portland" can attract targeted traffic. Identify keywords your competitors rank for but you don't, and pay attention to user reviews for local keyword insights. Regularly review and update your keyword strategy for ongoing local SEO optimization.

Location-specific content creation

The next pillar of your local SEO strategy is to create local content. Creating content specific to your location not only helps your website rank higher in local search engine results, but it also offers valuable information to potential customers searching for construction companies or contractors in your area.

Digital Marketing & SEO Agency for Contractors

Developing localized landing pages

Creating localized landing pages can help both new and existing customers find your construction company. Here are three ways to develop local landing pages:

1. Location pages: Design dedicated landing pages for each of your business locations. Include essential information such as your address, contact details, business hours, and a map. Incorporate targeted local keywords on each unique page to improve their visibility in search engine results. You can also showcase what makes each location special.
   
   
2. Local services or products: If your business offers different services or products at each location, provide detailed information about these offerings on each individual location page. Focus on including keywords that describe these services or products in relation to each specific local area. This is especially crucial for service business marketing.