Blog Layout
How to Execute Big Ideas with Branding Expert at Proctor & Gamble
How to Execute Big Ideas with Branding Expert at Proctor & Gamble
At the recent Donate & Learn Expo, Maria Shibaeva – Sr. Assistant Brand Manager at Procter & Gamble presented case studies to illustrate how to create and execute BIG IDEAS – whether in Social Media, or in anything else you do as an entrepreneur or business owner.
“A Big Idea is true to your business,” said Shibaeva. It is also:
- Disruptive to the market
- Heart & mind opening
- Immediately understood
- Recognizable
- Easy to execute
In front of over 500 of Toronto’s top entrepreneurs, business owners and marketing specialists at the June 10 Donate & Learn Expo, Shibaeva shared a number of successful campaigns. Here are two of our favourites:
Big Idea Example #1: “Thank You Mom”
- Background: 10 year partnership between P&G and the Olympic Games.
- Objective: How do we bring our partnership to life and build the business… BUT stay true to our equity… P&G is NOT in the business of sports… We’re in the business of MOMS…
- Solution:
- Result: OUTSTANDING!
Big Idea Example #2: Freecycle.org
- Background: There are many extremely popular ways of buying/selling stuff online (eBay, Kijiji, Craigslist, etc…).
- Objective: How do we use this digital selling movement to further our planet’s need for recycling and environmental responsibility?
- Solution: freecycle.org a grassroots and entirely non-profit movement of people who are giving (and getting) stuff for free in their own towns. It’s all about reuse and keeping good stuff out of landfills.
- Result: 7,445,716 people have recycled!
Get Your FREE Super Fan Shirt!
Post a Google+ Review about the Donate & Learn Expo and we’ll send it over!
What is the Donate & Learn Initiative?
The Donate & Learn initiative was created by Green Lotus to support local Toronto charities and provide informative educational events with a focus on social media, online marketing strategies, and the tools needed to achieve online marketing goals.
Whether just getting started planning an online marketing strategy, or deep into implementation; Donate & Learn Events will provide you with the knowledge, strategies, tools and networking opportunities needed to improve your social media and online marketing results.
Discover the importance of SEO for electricians. This blog is intended to provide electricians with efficient SEO techniques for company success.
Welcome to "The Basics of SEO for Garage Door Companies"! In this guide, we will explore the fundamental principles of search engine optimization (SEO) and its significance for businesses in the garage door industry. As a garage door company, having a strong online presence is essential to attract potential customers and stand out from the competition. SEO plays a crucial role in improving your website's visibility and driving organic traffic from search engines like Google. Throughout this guide, we will delve into the reasons why SEO is vital for garage door companies. From increasing brand awareness to generating qualified leads, SEO offers numerous benefits that can positively impact your business growth. One key aspect of SEO is keyword research, which helps you identify the words and phrases your target audience uses when searching for garage door services. We will provide you with practical tips and strategies to conduct effective keyword research tailored to the garage door industry. View our SEO Services for Garage Door Companies! By understanding the basics of SEO and implementing the right techniques, you can enhance your website's visibility, attract more qualified leads, and ultimately grow your garage door business. Let's get started and unlock the potential of SEO for your company!
First things first, what is SEO for General Contractors? SEO refers to the practice of enhancing a website and its content such that it appears higher in search engine rankings. And why is it important? Because having a strong SEO strategy can significantly improve your online visibility, increase website traffic, and ultimately lead to more business opportunities. So, let's dive into the world of SEO for general contractors! Increased Online Visibility with SEO for General Contractors With the majority of people turning to the internet to find services they need, it's important for general contractors to be easily found by potential clients searching for construction services online. SEO for General Contractors is the practice of optimizing your website and online content to improve its ranking on search engines like Google. By ranking higher in search engine results, your website will receive more visibility and attract more potential leads. Let's take a closer look at how SEO can help general contractors: Keyword Research: The first step in SEO for General Contractors is conducting keyword research to identify your industry's most relevant and frequently searched terms. As a general contractor, this may include keywords like "home remodeling," "roof repair," or "construction services." On-page Optimization: Once you've identified your keywords, you can optimize your website content and metadata to include those keywords in strategic places. This includes your page titles, headers, body text, and image alt tags. Off-page Optimization: In addition to on-page optimization, off-page optimization refers to external factors that can impact your website's ranking, such as backlinks from other reputable websites. Increased Website Traffic: As your website starts ranking higher in search engine results, you'll naturally attract more traffic to your website. This is because potential clients are more likely to click on the top results in their search query. Potential Leads: With increased website traffic, you'll also have the opportunity to convert those visitors into potential leads. By providing helpful information on your website, showcasing your work through images and videos, and having clear calls to action, you can encourage visitors to contact you for their construction needs.
We
Love
Our
Clients!
The Latest From Green Lotus Digital Marketing Agency
Discover the importance of SEO for electricians. This blog is intended to provide electricians with efficient SEO techniques for company success.
Welcome to "The Basics of SEO for Garage Door Companies"! In this guide, we will explore the fundamental principles of search engine optimization (SEO) and its significance for businesses in the garage door industry. As a garage door company, having a strong online presence is essential to attract potential customers and stand out from the competition. SEO plays a crucial role in improving your website's visibility and driving organic traffic from search engines like Google. Throughout this guide, we will delve into the reasons why SEO is vital for garage door companies. From increasing brand awareness to generating qualified leads, SEO offers numerous benefits that can positively impact your business growth. One key aspect of SEO is keyword research, which helps you identify the words and phrases your target audience uses when searching for garage door services. We will provide you with practical tips and strategies to conduct effective keyword research tailored to the garage door industry. View our SEO Services for Garage Door Companies! By understanding the basics of SEO and implementing the right techniques, you can enhance your website's visibility, attract more qualified leads, and ultimately grow your garage door business. Let's get started and unlock the potential of SEO for your company!
First things first, what is SEO for General Contractors? SEO refers to the practice of enhancing a website and its content such that it appears higher in search engine rankings. And why is it important? Because having a strong SEO strategy can significantly improve your online visibility, increase website traffic, and ultimately lead to more business opportunities. So, let's dive into the world of SEO for general contractors! Increased Online Visibility with SEO for General Contractors With the majority of people turning to the internet to find services they need, it's important for general contractors to be easily found by potential clients searching for construction services online. SEO for General Contractors is the practice of optimizing your website and online content to improve its ranking on search engines like Google. By ranking higher in search engine results, your website will receive more visibility and attract more potential leads. Let's take a closer look at how SEO can help general contractors: Keyword Research: The first step in SEO for General Contractors is conducting keyword research to identify your industry's most relevant and frequently searched terms. As a general contractor, this may include keywords like "home remodeling," "roof repair," or "construction services." On-page Optimization: Once you've identified your keywords, you can optimize your website content and metadata to include those keywords in strategic places. This includes your page titles, headers, body text, and image alt tags. Off-page Optimization: In addition to on-page optimization, off-page optimization refers to external factors that can impact your website's ranking, such as backlinks from other reputable websites. Increased Website Traffic: As your website starts ranking higher in search engine results, you'll naturally attract more traffic to your website. This is because potential clients are more likely to click on the top results in their search query. Potential Leads: With increased website traffic, you'll also have the opportunity to convert those visitors into potential leads. By providing helpful information on your website, showcasing your work through images and videos, and having clear calls to action, you can encourage visitors to contact you for their construction needs.
Welcome to the world of SEO and fire protection companies! SEO stands for Search Engine Optimization, which is the practice of improving your website’s visibility on search engines like Google. For fire protection companies, having a strong online presence is vital to growing your business and reaching more customers. In today’s digital age, customers, including fire protection companies, are increasingly turning to search engines to find businesses. You can increase online visibility, drive more traffic to your website, and eventually expand your business by optimizing it for search engines. In this blog, we'll look at the value of SEO agencies for fire protection firms and how it may help you grow your company. Check our SEO Services for Protection Companies! Benefits of using SEO Agency for Fire Protection Companies Through the provision of services like fire sprinkler installation, inspection, and maintenance, fire protection firms significantly contribute to guaranteeing public safety. It takes more than providing high-quality services to attract new clients and expand your company. In today's digital age, a strong online presence is essential, and search engine optimization (SEO) can help fire protection companies achieve that. Here are the benefits of SEO for fire protection companies: A. Increased Online Visibility SEO helps fire protection companies to rank higher in search engine results pages (SERPs), making it easier for potential customers to find them when searching for fire protection services. By optimizing their website's content, metadata, and keywords, fire protection companies can improve their search engine rankings, resulting in increased online visibility. B. Improved Website Traffic Higher search engine rankings translate to increased website traffic. When a fire protection company appears at the top of SERPs, it is more likely to receive clicks and visits to its website. This increase in website traffic leads to more potential customers and enhances the overall user experience. C. Higher Quality Leads SEO company helps fire protection companies attract higher-quality leads that are more likely to convert into paying customers. By targeting keywords and phrases specific to their services, fire protection companies can attract customers who are looking for the exact services they offer, resulting in higher-quality leads. D. Boosted Brand Awareness By appearing at the top of SERPs, fire protection companies can increase brand awareness and build a reputation for their services. When potential customers see a company's name appearing consistently at the top of search results, they are more likely to trust that company and choose them over competitors. E. Better User Experience SEO improves search engine rankings and enhances the overall user experience of a fire protection company's website. By optimizing website design, structure, and content, fire protection companies can create a better user experience that encourages visitors to stay longer and engage more with their site. For example, a fire protection company can create informative content, such as blog posts or videos, that not only educate visitors but also keep them engaged and on the site for longer periods. Additionally, by implementing responsive design, fire protection companies can ensure their website is easy to use on all devices, including smartphones and tablets. SEO is essential for fire protection companies looking to increase online visibility, improve website traffic, attract higher-quality leads, boost brand awareness, and create a better user experience. By optimizing their website and content for search engines, fire protection companies can stay ahead of competitors and attract new customers to their services.
Green Lotus Agency
5140 Yonge St Suite 2250
Toronto
, Ontario
, M2N 6L7
Canada
(647) 727-8847
Business Hours
- Mon - Fri
- -
- Sat - Sun
- Closed