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5 Powerful Ways your Business can Benefit from Mobile Geofencing Marketing

Bassem Ghali is a 2-time winner of the Canadian Entrepreneur of the Year award and a digital marketing strategist with over 20 years of experience working with companies such as Canadian Tire, Vistaprint, Remax Canada, Alpha Laps, Xplornet, and Toronto Star.

Finding a top notch geofencing marketing companies and programmatic display advertising company challenges. Additionally, not all providers deliver genuine geofencing services. However, there are several beacon technology firms and authentic geofencing agencies tailored to specific organizational needs.


Geofencing marketing empowers companies and advertisers to display ads and target individuals in pinpoint locations, including competitor locations, convention centers, retail spaces, malls, event centers, neighborhoods, crosswalks, and even areas as small as 5 square feet. Geofencing marketing encompasses IP address and GPS targeting, with latitude and longitude coordinates representing the most accurate form of geofencing. Ultimately, it's about using physical location to gauge behavioral intent.

How to use geofencing marketing companies and programmatic display advertising


1. Maximize Your Local Business Impact with Geofencing Marketing

Are you a small shop or restaurant looking to boost your sales? Don't waste your advertising budget covering the whole city when you can precisely target your ads to people in your local area! With Green Lotus Geofencing & marketing, you can showcase special offers at peak times and reach potential customers within walking distance.


2. Enhance Your Strategy with Advanced Targeting

Take your advertising to the next level by combining Geofencing with other targeting types like demographics or custom audiences. Want to reach women over 40 within a certain area? No problem. You can also deliver ads to specific customers when they're nearby.


3. Gain an Edge with Competitor and Event Targeting

Seize the opportunity to engage with potential customers visiting your competitors' locations. By using Geofencing & programmatic ads, you can deliver compelling offers directly to their mobile devices. Additionally, target people attending specific events, even if you couldn't afford a booth there.


4. Unlock the Power of B2B Marketing

Looking to close a major deal with a specific company? Use Geofencing to deliver tailored ads directly to their corporate headquarters. You can also reach multiple companies on your hot list with precision targeting.


5. Tailor Your Reach, Big or Small

With Location-Based targeting, you can aim your ads at an entire state, a single neighborhood, or even a single building. Need to cover multiple locations? Green Lotus Geofencing Advertising Company has you covered!


What Do Your Geofencing Advertising Ads Look Like?


Geofencing is a marketing method that targets local prospects by creating a digital boundary around a specific area. This technique uses GPS to define the ideal geographic region for advertisers. We've compiled a list of the top geofencing agencies worldwide to simplify your search. Ads are displayed on mobile apps and websites in various sizes. Here are the most popular sizes:


  • 300 x 250
  • 320 x 50
  • 300 x 50
  • 728 x 90
  • 160 x 600
  • 300 x 600
  • 970 x 90
  • 1200 x 627 – Native


To successfully incorporate geofencing into your marketing strategy, you must have a mobile app and GPS. It's essential to inform your social media audience about your geofencing promotions because not everyone has this capability.


To effectively implement mobile geofencing & programmatic advertising strategy, follow these steps:


1. Know Your Customer Demographics: Gain a deep understanding of your local customers to create impactful promotions.


2. Keep It Local: Confine your geofencing area to a four-to-five-minute travel radius, whether people walk or drive in your area.


3. Encourage Immediate Action: Craft a clear and compelling call to action (CTA) that prompts immediate action to drive customers to your location.


4. Respect Privacy: Transparency is key when accessing mobile users' information. Promote trust and encourage return visits by being upfront about the data you collect.


5. Use Targeting Techniques: Employ geofencing targeting methods like context targeting, day-parting, content targeting, and retargeting to reach specific audiences.


6. Utilize Tools and Analytics: Optimize your geofencing campaigns with various tools and scrutinize data to refine your efforts.

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Mastering Google's AI Overviews: A Comprehensive Guide for Construction and Home Contracting Companies

by Bassem Ghali • 9 December 2024
Toronto's construction market is fiercely competitive. To stay ahead, you must keep up with the latest digital trends. One of the biggest game-changers recently is Google's AI Overviews. This new feature uses artificial intelligence to give people quick summaries of what they're searching for, which means they might need help to even click on individual results. So, how does this affect your construction business? It means you have to work even harder to stand out in search results. At Green Lotus, we help construction businesses like yours adapt to these changes and ensure you're still getting noticed by potential clients. We focus on making your website and content the best it can be, so even with AI in the mix, you come out on top. Deconstructing AI Overviews: How They Impact Your Construction Business AI Overviews represent Google's attempt to deliver quick and comprehensive answers to user queries directly on the search results page. This means that your online presence needs to be optimized not only for traditional SEO factors but also for these AI-powered summaries. Consider it a competition to become the "featured snippet" for various construction-related searches. If your business consistently provides the most relevant and authoritative information, you'll be well-positioned to capture valuable leads and drive business growth. Check our digital marketing services contractors, construction companies & SEO services home builders Content is King, Context is Queen, and Quality is the Kingdom: In-depth Content: Go beyond basic service descriptions. Toronto residents commonly encounter roofing difficulties, such as leaks and damaged shingles. To acquire confidence and demonstrate your competence, provide high-quality content that addresses these challenges and even more. A guide like "Navigating Your Roofing Options in Toronto" may appeal to your target audience. Alternatively, provide practical advice in an article such as "Top 5 Roofing Problems in Toronto and How to Prevent Them". Focusing on your audience's requirements allows you actually to connect with them. Keyword Optimization: Integrate relevant keywords naturally throughout your content. Use long-tail keywords that show the specific services you offer and the areas you serve. For example, if you provide "custom home building in North York," incorporate this phrase and related variations throughout your website and content. Schema Markup: Schema markup is like a translator between your website and Google's AI. It helps the algorithms understand the context of your content, making it more likely to be included in AI Overviews. Ensure your website uses schema markup to identify your services, location, customer reviews, and other essential information. Elevate Your Google Business Profile: Comprehensive and Accurate Information: Consider your Google Business Profile your digital storefront. It is frequently the first impression a potential consumer receives, so keeping it correct and current is essential. This includes ensuring that your company's name, address, and phone number are accurate. But don't stop there! Include your website, service areas, business hours, and any extra services you offer. A rich and accurate profile enables customers to easily find you and understand what your firm is all about. Visual Storytelling: A picture is worth a thousand words, and high-quality photos and videos can make all the difference in the world of online search. Showcase your completed projects, highlight your team's expertise, and give potential customers a visual tour of your capabilities. Customer Reviews as Social Proof: Encourage satisfied customers to leave detailed and positive reviews on your Google Business Profile. Positive reviews improve your local SEO and enhance your credibility and trustworthiness in AI Overviews. Consider implementing a system for collecting customer feedback and testimonials. Building a Robust Online Presence: Local Citations for Authority: Consider local citations virtual "votes of confidence" for your business. Ensure your business information is consistently listed across relevant online directories and platforms, including industry-specific directories, local business associations, and general online directories. Backlinks as Trust Signals: Boost your website's authority with high-quality backlinks. Think of backlinks as a much-needed vote of confidence from other websites. When reputable sites in the construction industry, such as suppliers, associations, or even local news outlets, link to yours, it signals to Google that your content is valuable. This increases your website's trustworthiness and improves its search ranking. Backlink development is essential for enhancing your website's search engine rankings. These "endorsements" indicate to Google that your content is trustworthy and deserving of promotion in search results. The better your website ranks, the easier it will be for potential clients to locate you. Social Media Engagement: Maintain an active and engaging presence on social media platforms relevant to your business. Share valuable content, engage with your followers, and join industry-related discussions. Social media signals fluctuate but might indirectly affect your SEO and increase your online presence. Harnessing the Power of AI and Automation: AI-Powered Tools for Efficiency: Digital marketing is evolving rapidly, and small businesses must stay ahead. AI-powered tools can help you streamline your efforts and uncover new opportunities. From content creation to social media management, AI offers valuable solutions. You can gain a competitive edge in your market by embracing these technologies. Sales Automation for Lead Nurturing: Use sales automation solutions to improve lead generation and customer relationship management procedures. This can help you generate more leads, build stronger relationships, and convert prospects into paying clients. Real-World Applications for Construction Businesses: Consider a Toronto-based construction company specializing in historic building restoration. By creating in-depth content on topics like "heritage home preservation techniques" or "restoring Victorian architecture in Ontario" and optimizing their Google Business Profile with relevant keywords, images, and customer reviews, they can increase their chances of being featured in AI Overviews for related searches.
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