5 Powerful Ways your Business can Benefit from Mobile Geofencing Marketing
Finding a top notch geofencing marketing companies and programmatic display advertising company challenges. Additionally, not all providers deliver genuine geofencing services. However, there are several beacon technology firms and authentic geofencing agencies tailored to specific organizational needs.
Geofencing marketing empowers companies and advertisers to display ads and target individuals in pinpoint locations, including competitor locations, convention centers, retail spaces, malls, event centers, neighborhoods, crosswalks, and even areas as small as 5 square feet. Geofencing marketing encompasses IP address and GPS targeting, with latitude and longitude coordinates representing the most accurate form of geofencing. Ultimately, it's about using physical location to gauge behavioral intent.
How to use geofencing marketing companies and programmatic display advertising
1. Maximize Your Local Business Impact with Geofencing Marketing
Are you a small shop or restaurant looking to boost your sales? Don't waste your advertising budget covering the whole city when you can precisely target your ads to people in your local area! With Green Lotus Geofencing & marketing, you can showcase special offers at peak times and reach potential customers within walking distance.
2. Enhance Your Strategy with Advanced Targeting
Take your advertising to the next level by combining Geofencing with other targeting types like demographics or custom audiences. Want to reach women over 40 within a certain area? No problem. You can also deliver ads to specific customers when they're nearby.
3. Gain an Edge with Competitor and Event Targeting
Seize the opportunity to engage with potential customers visiting your competitors' locations. By using Geofencing & programmatic ads, you can deliver compelling offers directly to their mobile devices. Additionally, target people attending specific events, even if you couldn't afford a booth there.
4. Unlock the Power of B2B Marketing
Looking to close a major deal with a specific company? Use Geofencing to deliver tailored ads directly to their corporate headquarters. You can also reach multiple companies on your hot list with precision targeting.
5. Tailor Your Reach, Big or Small
With Location-Based targeting, you can aim your ads at an entire state, a single neighborhood, or even a single building. Need to cover multiple locations? Green Lotus Geofencing Advertising Company has you covered!
What Do Your Geofencing Advertising Ads Look Like?
Geofencing is a marketing method that targets local prospects by creating a digital boundary around a specific area. This technique uses GPS to define the ideal geographic region for advertisers. We've compiled a list of the top geofencing agencies worldwide to simplify your search. Ads are displayed on mobile apps and websites in various sizes. Here are the most popular sizes:
- 300 x 250
- 320 x 50
- 300 x 50
- 728 x 90
- 160 x 600
- 300 x 600
- 970 x 90
- 1200 x 627 – Native
To successfully incorporate geofencing into your marketing strategy, you must have a mobile app and GPS. It's essential to inform your social media audience about your geofencing promotions because not everyone has this capability.
To effectively implement mobile geofencing & programmatic advertising strategy, follow these steps:
1. Know Your Customer Demographics: Gain a deep understanding of your local customers to create impactful promotions.
2. Keep It Local: Confine your geofencing area to a four-to-five-minute travel radius, whether people walk or drive in your area.
3. Encourage Immediate Action: Craft a clear and compelling call to action (CTA) that prompts immediate action to drive customers to your location.
4. Respect Privacy: Transparency is key when accessing mobile users' information. Promote trust and encourage return visits by being upfront about the data you collect.
5. Use Targeting Techniques: Employ geofencing targeting methods like context targeting, day-parting, content targeting, and retargeting to reach specific audiences.
6. Utilize Tools and Analytics: Optimize your geofencing campaigns with various tools and scrutinize data to refine your efforts.
