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5 Golden Tips to Promote Your Business on LinkedIn & Social Media
Social media marketing has seen significant growth over the past few years. People are making good use of these platforms to amplify and grow their businesses. While there have been lots of talks about other social media platforms, LinkedIn stands truly, a marketing giant with lots of potential to grow and promote your brand. View our Social Media Ads Services!
There are around 600 million professionals in the world and LinkedIn is aiming to have them all on board! They have accomplished half of the goal with 300 million professionals already enrolled! This makes LinkedIn, the world’s largest professional network. Clearly, a great opportunity to put your brand at the center of exposure.
A general idea about promoting your brand on LinkedIn
Before delving further, lets firstly address this question. What is your brand? Your brand is you, yourself. You need to promote yourself. There are basically three ways to go about it.
- Identity- you need to put forth your identity on LinkedIn in order for employers to notice you. You should be very true with everything and shouldn’t fabricate anything because it’s the modern age and truth do comes out eventually. So, there is no running away from the truth. Mention your achievements and degrees as they are.
- Insights- tell about the insights of your career. Let people know about your current status and what you are looking for in the current times. Be very practical and don’t talk about your goals and aspirations. Tell the world who you are and what you want right now.
- Everywhere- with the advent of mobile technology, its easier to stay connected anywhere you go. Make use of this, and be up to date every time. Also, there are hundreds of resources for you on LinkedIn which could be needed anytime and anywhere. So be geared up with LinkedIn downloaded on every device.
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5 advanced tips on how to grow your business with LinkedIn
LinkedIn is by far the best platform for you if you are an SMB and looking to grow your business. Here are some tips which you can use up to do the same
1- Create your personal profile
A s I mentioned earlier, you yourself is the brand. Build your personal profile carefully and impeccably. Put a nice picture of your’s in the profile and make sure that it’s a proper headshot of your’s with a professional tint to it. Don’t be informal with anything you do on your profile. Now, after putting the picture, its time for you to write your bio.
You need to be very creative while writing your bio. It should not describe simply your work positions and duration, it should tell a story. It should focus on the amazing and challenging things you have done related to your work. This is how you’ll attract employers as they demand uniqueness in their employees.
2- Create your company profile
Many people miss out on this but its really a great opportunity. What’s more, is that it’s completely free. You can set up your company profile quite easily. Again, as you did with your personal profile, be very diligent while creating your company profile. Remember, it is the first impression of your company.
Also, the company profile you are building should not resonate with your website. Here, at your profile, you are going to push out content to targeted customers rather than attract page views. To increase the visibility of your profile, you should recommend colleagues and employees to put mentions of your company in their profiles. This way, more and more people will get to know about your business.
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3- Build a social media following
Now that you have established yourself on LinkedIn, its time to build up a following. As I said earlier, you can get more visitors and followers if your colleagues and employees start promoting your company’s profile. Other than that, you can join LinkedIn groups which is the best feature of LinkedIn. There are some amazing groups with quality professionals and you can join them easily. This way, you will get to have peer to peer conversations with people involved in a similar business like your’s and even the competitors.
This way you can build up supporters and followers. Also, don’t forget to contribute to these groups and try to provide the best value to the group members. Don’t be promotional as that would result in you being kicked out of the group. Strive to provide value and the promotion will happen itself.
4- Engage with your social media followers
You’ve grown your following and it doesn’t end here. You need to feed your followers with content. Publish rich and insightful content that would provide value to your followers. Also, with LinkedIn, you can send status updates to your followers regarding your published content. But, be smart when you do this.
Your content wouldn’t necessarily be relevant for every one of your followers. So, send only targeted status updates. Keep the value graph always up and make promotion, the secondary thing. Publish a promotional content only after providing four valuable contents for your followers. Frequency plays a vital role and you need to have it. Publish frequently and follow a fixed time pattern so your followers can determine your approach and benefit from your content.
5- Monitor and study the metrics, make modifications where needed
Use the amazing resources that LinkedIn provides for measuring advanced insights and statistics about how your profile and content are performing. Take a record of specific details and follow the trend to know about places where improvements can be made. It’s a completely digital platform and you are not scratching on stones so everything can be modified. Also, look for content that is driving most audience and put more of that for constant success.
These are some professional, tried and tested tricks for amplifying the growth of your brand on LinkedIn. Make complete use of this amazing professional platform and bring about innovation in whatever you doto stand out. Success will come gradually but it will come definitely.
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Toronto's construction market is fiercely competitive. To stay ahead, you must keep up with the latest digital trends. One of the biggest game-changers recently is Google's AI Overviews. This new feature uses artificial intelligence to give people quick summaries of what they're searching for, which means they might need help to even click on individual results. So, how does this affect your construction business? It means you have to work even harder to stand out in search results. At Green Lotus, we help construction businesses like yours adapt to these changes and ensure you're still getting noticed by potential clients. We focus on making your website and content the best it can be, so even with AI in the mix, you come out on top. Deconstructing AI Overviews: How They Impact Your Construction Business AI Overviews represent Google's attempt to deliver quick and comprehensive answers to user queries directly on the search results page. This means that your online presence needs to be optimized not only for traditional SEO factors but also for these AI-powered summaries. Consider it a competition to become the "featured snippet" for various construction-related searches. If your business consistently provides the most relevant and authoritative information, you'll be well-positioned to capture valuable leads and drive business growth. Check our digital marketing services contractors, construction companies & SEO services home builders Content is King, Context is Queen, and Quality is the Kingdom: In-depth Content: Go beyond basic service descriptions. Toronto residents commonly encounter roofing difficulties, such as leaks and damaged shingles. To acquire confidence and demonstrate your competence, provide high-quality content that addresses these challenges and even more. A guide like "Navigating Your Roofing Options in Toronto" may appeal to your target audience. Alternatively, provide practical advice in an article such as "Top 5 Roofing Problems in Toronto and How to Prevent Them". Focusing on your audience's requirements allows you actually to connect with them. Keyword Optimization: Integrate relevant keywords naturally throughout your content. Use long-tail keywords that show the specific services you offer and the areas you serve. For example, if you provide "custom home building in North York," incorporate this phrase and related variations throughout your website and content. Schema Markup: Schema markup is like a translator between your website and Google's AI. It helps the algorithms understand the context of your content, making it more likely to be included in AI Overviews. Ensure your website uses schema markup to identify your services, location, customer reviews, and other essential information. Elevate Your Google Business Profile: Comprehensive and Accurate Information: Consider your Google Business Profile your digital storefront. It is frequently the first impression a potential consumer receives, so keeping it correct and current is essential. This includes ensuring that your company's name, address, and phone number are accurate. But don't stop there! Include your website, service areas, business hours, and any extra services you offer. A rich and accurate profile enables customers to easily find you and understand what your firm is all about. Visual Storytelling: A picture is worth a thousand words, and high-quality photos and videos can make all the difference in the world of online search. Showcase your completed projects, highlight your team's expertise, and give potential customers a visual tour of your capabilities. Customer Reviews as Social Proof: Encourage satisfied customers to leave detailed and positive reviews on your Google Business Profile. Positive reviews improve your local SEO and enhance your credibility and trustworthiness in AI Overviews. Consider implementing a system for collecting customer feedback and testimonials. Building a Robust Online Presence: Local Citations for Authority: Consider local citations virtual "votes of confidence" for your business. Ensure your business information is consistently listed across relevant online directories and platforms, including industry-specific directories, local business associations, and general online directories. Backlinks as Trust Signals: Boost your website's authority with high-quality backlinks. Think of backlinks as a much-needed vote of confidence from other websites. When reputable sites in the construction industry, such as suppliers, associations, or even local news outlets, link to yours, it signals to Google that your content is valuable. This increases your website's trustworthiness and improves its search ranking. Backlink development is essential for enhancing your website's search engine rankings. These "endorsements" indicate to Google that your content is trustworthy and deserving of promotion in search results. The better your website ranks, the easier it will be for potential clients to locate you. Social Media Engagement: Maintain an active and engaging presence on social media platforms relevant to your business. Share valuable content, engage with your followers, and join industry-related discussions. Social media signals fluctuate but might indirectly affect your SEO and increase your online presence. Harnessing the Power of AI and Automation: AI-Powered Tools for Efficiency: Digital marketing is evolving rapidly, and small businesses must stay ahead. AI-powered tools can help you streamline your efforts and uncover new opportunities. From content creation to social media management, AI offers valuable solutions. You can gain a competitive edge in your market by embracing these technologies. Sales Automation for Lead Nurturing: Use sales automation solutions to improve lead generation and customer relationship management procedures. This can help you generate more leads, build stronger relationships, and convert prospects into paying clients. Real-World Applications for Construction Businesses: Consider a Toronto-based construction company specializing in historic building restoration. By creating in-depth content on topics like "heritage home preservation techniques" or "restoring Victorian architecture in Ontario" and optimizing their Google Business Profile with relevant keywords, images, and customer reviews, they can increase their chances of being featured in AI Overviews for related searches.
