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4 Ways to Optimize for Google Home Voice Search & The Most Important Ranking Factors!

How Do People Use Google Home Voice Activated Search?

When Google has been selling “more than one Google Home device every second since Google Home Mini started shipping in October,” and 22% of people who own smart speakers have been shopping by voice search, it’s not some fad to be ignored.

Adobe Digital Insights reported that “voice-assistant sales grew 103% year over year in the fourth quarter of 2017,” and that one of Amazon Echo and Google Home’s most popular uses at 53% is researching.

Voice search has entered the new year with a vengeance with no signs of letting up. And, for the self-starters and business owners, with this new data comes new avenues to find your audience.


Here’s What You Need to Know About Google Home Voice Search


Well, for starters, 40% of adults are now using voice search at least once a day, and 42% find it “essential” to their everyday life. But even though ‘listening to music’ reigns supreme as the smart speaker’s most popular use (61%), businesses are definitely seeing an upward trend when it comes to e-commerce purchases.

“The popularity of devices is proving to be a first credible challenge to touch as the primary interface for consumer electronics,” Adobe’s Colin Morris said in a statement.

“Driven by consumer demand, as well as a cultural shift in the comfort level with using voice commands, the underlying voice recognition technology will continue to improve.”

  • 1 in 5 Online Adults Used Voice Search In The Last Month.
  • 30% Of Voice Activated Search Is For General Information.
  • 21% Of Voice Activated Search Is For Fun & Entertainment.
  • 22% Of Voice Activated Search Is For Local Information.
  • Google says it sold a Google Home device every second over the Christmas holidays 2017/18
  • Voice searches have increased more than 35 fold between 2008 and 2016, Mary Meeker’s Internet Trends reported in 2016, and since then the scope has only gotten wider.

Summary:

  1. Voice activated searches are rising and will soon take over the majority of searches made.
  2. Your customers are likely already using it to find services just like yours.
  3. And lastly, 2018 is the time to start optimizing your business for voice search.

4 Ways to Optimize for Google Home Voice Activated Search


1- Conversational Keywords:

People don’t interact with their Google Home the same way that they interact with their keyboard. Instead, with voice-activated search, people are way more likely to ask questions in colloquialisms something that’s huge to consider when coming up with your keyword strategy.

2- Schema Optimization:

Use the latest techniques to include Schemas and Micro Formats that are relevant to your website content.

3- Questions & Answers:

When people use voice-activated search, they’re more likely than not, in the pursuit of direct answers. It’s less “places to eat in L.A.,” and more “where should I eat in L.A.?” With voice-activated search, it’s important to optimize for the questions people are asking. To do this, consider implementing a F.A.Q on your website.

4- Google Home Integration:

Offer innovative apps for your clients or brand fans that they can access with ease on a Voice Activated device.

More Helpful Tips on SEO for Voice Search
Watch From 37:09 min


Google Home Voice Activated Search Ranking Factors


  • Page speed play a major role in voice search SEO.
  • Site security & HTTPS matter a lot
  • Use Schema and micro-formats for business info
  • Domain authority is a major factor for regular SEO & Voice Search
  • High levels of social engagements.
  • Long and informative web pages, Avg. 2,000 plus word
  • High organic ranking content is very likely to appear as a voice search answer.
  • Featured Snippet is highly ranked for all voice search answers.

What’s the Future of Voice Activated Search


Voice-activated search is on the way up, not out. Prepare yourself by planning for what’s to come, and getting in before your competition discovers its significance.

It is estimated that there are over one billion voice searches per month (January 2018). 50% of all searches will be voice searches by 2020 and about 30% of searches will be done without a screen.

By the end of the year the Google Assistant will reach 95% of all eligible Android phones worldwide. By connecting Assistant Actions to the Google Places API, consumers could now have conversations about places. If user asks for ‘auto shop near me’ and there are a few around the user’s current location, the Assistant can then ask more questions about where exactly the user wants to go.

Mobile voice-activated searches are 3 times more likely to be local-based than text, but just 13% of consumer use their smart devices to find a local business.

Almost 70% of requests to the Google Assistant are expressed in natural language, and not the keywords users type in a web search. Humans can speak up to 150 words per minute vs type up to 40 words per minute. 44% of those who use their voice-activated speaker use the device to order products they need, like groceries and household items at least once a week.

62% of consumers who regularly use a voice-activated search are likely to buy something through their voice-activated speaker in the next month. Consumers expect the right results in real time: 300% growth in search interest for “open now” and 120% growth in mobile searches related to “same day shipping”; “near me” searches are no longer just about place, but about time and things as well.

The choice of words used in the search query provides more context about user intent, and can provide us with more insight into where the consumer is within the purchase funnel. Are they simply researching, or ready to purchase?


How Google Home Voice Assistance is Reshaping Consumer Behavior


Case study by Think With Google


What consumers want and expect has changed dramatically, especially in the last five years thanks to the devices in our pockets. We used to market to the masses. Today, customers demand personalization.

Antonio Sciuto
North America Executive CMO at Nestlé Waters

To be first choice for guests used to be about great amenities. That’s becoming history. Customers’ expectations today are accelerating. Our customers are accustomed to controlling their life from the palm of their hand.

Geraldine Calpin
CMO at Hilton

Because of mobile, consumers now have a personal stylist, hairdresser, and makeup artist right at their fingertips, 24/7. To make sure we are there and useful whenever our customers need us, we must offer more than just customized products. We need a personalized digital experience, too.

Marie Gulin-Merle
CMO at L’Oréal USA

The big challenge we’re embracing next—the challenge all companies should be embracing—is continuing to deliver on mobile while also translating that seamless experience to the new technologies consumers are flocking to. Things like voice and AI are only going to make customers even more demanding.

Dennis Maloney
Chief Digital Officer at Domino’s