4 Ways to Optimize for Google Home Voice Search

By Bassem Ghali

Bassem Ghali is a 2-time winner of the Canadian Entrepreneur of the Year award and a digital marketing strategist with over 20 years of experience working with companies such as Canadian Tire, Vistaprint, Remax Canada, Alpha Laps, Xplornet, and Toronto Star.

How Do People Use Google Home Voice Activated Search?

When Google has been selling “more than one Google Home device every second since Google Home Mini started shipping in October,” and 22% of people who own smart speakers have been shopping by voice search, it’s not some fad to be ignored.

Adobe Digital Insights reported that “voice-assistant sales grew 103% year over year in the fourth quarter of 2017,” and that one of Amazon Echo and Google Home’s most popular uses at 53% is researching.

Voice search has entered the new year with a vengeance with no signs of letting up. And, for the self-starters and business owners, with this new data comes new avenues to find your audience. View our Enterprise Voice SEO services!

Here’s What You Need to Know About Google Home Voice Search

Well, for starters, 40% of adults are now using voice search at least once a day, and 42% find it “essential” to their everyday life. But even though ‘listening to music’ reigns supreme as the smart speaker’s most popular use (61%), businesses are definitely seeing an upward trend when it comes to e-commerce purchases.

“The popularity of devices is proving to be a first credible challenge to touch as the primary interface for consumer electronics,” Adobe’s Colin Morris said in a statement.

“Driven by consumer demand, as well as a cultural shift in the comfort level with using voice commands, the underlying voice recognition technology will continue to improve.”

1 in 5 Online Adults Used Voice Search In The Last Month.
30% Of Voice Activated Search Is For General Information.
21% Of Voice Activated Search Is For Fun & Entertainment.
22% Of Voice Activated Search Is For Local Information.
Google says it sold a Google Home device every second over the Christmas holidays 2017/18
Voice searches have increased more than 35 fold between 2008 and 2016, Mary Meeker’s Internet Trends reported in 2016, and since then the scope has only gotten wider.

Summary:

Voice activated searches are rising and will soon take over the majority of searches made.

Your customers are likely already using it to find services just like yours.

And lastly, 2018 is the time to start optimizing your business for voice search.

4 Ways to Optimize for Google Home Voice Activated Search

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1- Conversational Keywords:

People don’t interact with their Google Home the same way that they interact with their keyboard. Instead, with voice-activated search, people are way more likely to ask questions in colloquialisms something that’s huge to consider when coming up with your keyword strategy.

2- Schema Optimization:

Use the latest techniques to include Schemas and Micro Formats that are relevant to your website content.

3- Questions & Answers :

When people use voice-activated search, they’re more likely than not, in the pursuit of direct answers. It’s less “places to eat in L.A.,” and more “where should I eat in L.A.?” With voice-activated search, it’s important to optimize for the questions people are asking. To do this, consider implementing a F.A.Q on your website.

4- Google Home Integration:

Offer innovative apps for your clients or brand fans that they can access with ease on a Voice Activated device.

More Helpful Tips on SEO for Voice Search

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