Voice Search Optimization – Emerging Trend For Business Growth

By Bassem Ghali

Bassem Ghali is a 2-time winner of the Canadian Entrepreneur of the Year award and a digital marketing strategist with over 20 years of experience working with companies such as Canadian Tire, Vistaprint, Remax Canada, Alpha Laps, Xplornet, and Toronto Star.

Today, I want to talk about a trending trick in internet usage. One that has gained increasing popularity and is redefining SEO and how it works – Voice search. Voice search is a concept that has been on the spotlight this year, with lots of growth potentials. Yes, it is now apparent that voice search will continue to grow, even beyond what we imagined a few years ago.

As an expert in the field of SEO, I can tell that despite its changing nature, SEO is a very crucial component of most modern digital marketing campaigns.

Among the latest updates, one that has been in the limelight was the adjustment of Google’s algorithm to prioritize websites that are optimized for mobile users.Well, we’ve seen expert predictions point to the fact that the next change we’ll most likely see is the prioritization of websites that are optimized for voice search by Google; of course in addition to mobile friendliness and current SEO strategies in place. View our SEO services!

Before I go on with researches and expectations, let me talk a bit about what voice search entails and why it has been on the rise over the past few years. I’ll also talk a bit about what its growth means to your business and brand as a whole. When you’re done reading, you’ll be immensely surprised to know just how much ignoring SEO trends in planning and execution of marketing strategies can affect your business in terms of credibility and visibility.

Read on to learn everything I have to teach about your questions.

Want to Learn How to Dominate the First Page of Google?

The Rise of Voice Searches

Voice searches refer to a unique feature on smartphones, laptops and Google home that allows for the ability to search for topics and questions by simply speaking to the smart device so that it inputs your search query as you dictate it.

Here, you don’t need to start typing your search query by yourself, not when you can speak and have the smart device input your search query based on your voice command.

The creation and development of intelligent virtual assistants like Cortana, Siri, and Alexa are not only making voice search popular, but it is also making it quite easy and effective.

Verified statistics already point out that one out of every four searches happening on Google right now are voice searches. That’s a whopping 25% – you know what that means to your business, don’t you? This means a lot to your organic ranking, search traffic, and sales eventually.

In case you don’t know what this means to your business, I’ll dedicate a few paragraphs to explain, but you should not be lost on the goal here, which is for you to learn how to align your business with this emerging trend for increased profit and of course, sustained growth.

With the continuous growth in popularity and usage of virtual assistant technology, it is expected that the use of voice search will increase exponentially. ComScore has already predicted that by the year 2020, 50% of searches on Google will be voice searches. Take a look at what this will mean to your bottom line.

How Will Voice Search Impact Your Bottom Line?

After reading about this invention and its growth, I figured out that what you’ll want to know is what it means to your business. How does it affect your business growth? Well, although the process of factoring voice search into Google ranking algorithm is still in its early stage, we can’t deny the fact that voice search still has a considerable influence in dictating the result of a user.

This means only one thing that in fashioning your business’ SEO strategy, there’s need to keep it up with voice search components if you want to sustain or even increase your web visits since the most of your net visitors are already switching to the use of voice search. It also means that you’ll consistently churn out contents that are more conversational and direct since they will need to match search queries.

You already know by now how vital traffic is for increasing the rate of users and the only way to get more traffic is by making your website more visible to the very people that need it, which is easily accomplishable by optimizing the contents of your site for voice search queries. In a short while, Google will fully incorporate voice search element in their SEO strategy, and that will mean a competitive advantage for businesses that thoroughly makes use of this strategy. View our digital marketing services for small business!

Tips That Will Help You Get Ahead in Your Voice Search GameTips That Will Help You Get Ahead in Your Voice Search GameNow that I’ve revealed a lot about voice search and I know you will be willing to take a dive into this strategy, take a look at a few tips that will help greatly

Adjust to Voice Search Language in Contents and SEO

You must understand first that there’s a difference between voice search language and type search language. Then try to optimize all contents for natural language searches at the highest level. Keywords should be adjusted based on the intent behind each search.

Try the Use of FAQ Strategy

With Voice search, users will begin to search requests that are, and this will often include words like who, where, what, why, and when. Take questions that are important to your target customers and answer them directly on your website copy, blog posts, and social media posts.

Hire Experience Talents

Indeed, staying ahead of your competition as regards voice search requires some expert touch that you may not be able to implement yourself. By contacting experts with a proven record in voice search optimization, you’ve put yourself a step closer to achieving a better ranking.

Want to Learn How to Dominate the First Page of Google?

There you have it, people. By now, you should be asking yourself essential questions already like: “do I have a strategy for voice search optimization?” “Will I be left behind when the trend begins to pick up?”

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Mastering Google's AI Overviews: A Comprehensive Guide for Construction and Home Contracting Companies

by Bassem Ghali • 9 December 2024

Toronto's construction market is fiercely competitive. To stay ahead, you must keep up with the latest digital trends. One of the biggest game-changers recently is Google's AI Overviews. This new feature uses artificial intelligence to give people quick summaries of what they're searching for, which means they might need help to even click on individual results. So, how does this affect your construction business? It means you have to work even harder to stand out in search results. At Green Lotus, we help construction businesses like yours adapt to these changes and ensure you're still getting noticed by potential clients. We focus on making your website and content the best it can be, so even with AI in the mix, you come out on top. Deconstructing AI Overviews: How They Impact Your Construction Business AI Overviews represent Google's attempt to deliver quick and comprehensive answers to user queries directly on the search results page. This means that your online presence needs to be optimized not only for traditional SEO factors but also for these AI-powered summaries. Consider it a competition to become the "featured snippet" for various construction-related searches. If your business consistently provides the most relevant and authoritative information, you'll be well-positioned to capture valuable leads and drive business growth. Check our digital marketing services contractors, construction companies & SEO services home builders Content is King, Context is Queen, and Quality is the Kingdom: In-depth Content: Go beyond basic service descriptions. Toronto residents commonly encounter roofing difficulties, such as leaks and damaged shingles. To acquire confidence and demonstrate your competence, provide high-quality content that addresses these challenges and even more. A guide like "Navigating Your Roofing Options in Toronto" may appeal to your target audience. Alternatively, provide practical advice in an article such as "Top 5 Roofing Problems in Toronto and How to Prevent Them". Focusing on your audience's requirements allows you actually to connect with them. Keyword Optimization: Integrate relevant keywords naturally throughout your content. Use long-tail keywords that show the specific services you offer and the areas you serve. For example, if you provide "custom home building in North York," incorporate this phrase and related variations throughout your website and content. Schema Markup: Schema markup is like a translator between your website and Google's AI. It helps the algorithms understand the context of your content, making it more likely to be included in AI Overviews. Ensure your website uses schema markup to identify your services, location, customer reviews, and other essential information. Elevate Your Google Business Profile: Comprehensive and Accurate Information: Consider your Google Business Profile your digital storefront. It is frequently the first impression a potential consumer receives, so keeping it correct and current is essential. This includes ensuring that your company's name, address, and phone number are accurate. But don't stop there! Include your website, service areas, business hours, and any extra services you offer. A rich and accurate profile enables customers to easily find you and understand what your firm is all about. Visual Storytelling: A picture is worth a thousand words, and high-quality photos and videos can make all the difference in the world of online search. Showcase your completed projects, highlight your team's expertise, and give potential customers a visual tour of your capabilities. Customer Reviews as Social Proof: Encourage satisfied customers to leave detailed and positive reviews on your Google Business Profile. Positive reviews improve your local SEO and enhance your credibility and trustworthiness in AI Overviews. Consider implementing a system for collecting customer feedback and testimonials. Building a Robust Online Presence: Local Citations for Authority: Consider local citations virtual "votes of confidence" for your business. Ensure your business information is consistently listed across relevant online directories and platforms, including industry-specific directories, local business associations, and general online directories. Backlinks as Trust Signals: Boost your website's authority with high-quality backlinks. Think of backlinks as a much-needed vote of confidence from other websites. When reputable sites in the construction industry, such as suppliers, associations, or even local news outlets, link to yours, it signals to Google that your content is valuable. This increases your website's trustworthiness and improves its search ranking. Backlink development is essential for enhancing your website's search engine rankings. These "endorsements" indicate to Google that your content is trustworthy and deserving of promotion in search results. The better your website ranks, the easier it will be for potential clients to locate you. Social Media Engagement: Maintain an active and engaging presence on social media platforms relevant to your business. Share valuable content, engage with your followers, and join industry-related discussions. Social media signals fluctuate but might indirectly affect your SEO and increase your online presence. Harnessing the Power of AI and Automation: AI-Powered Tools for Efficiency: Digital marketing is evolving rapidly, and small businesses must stay ahead. AI-powered tools can help you streamline your efforts and uncover new opportunities. From content creation to social media management, AI offers valuable solutions. You can gain a competitive edge in your market by embracing these technologies. Sales Automation for Lead Nurturing: Use sales automation solutions to improve lead generation and customer relationship management procedures. This can help you generate more leads, build stronger relationships, and convert prospects into paying clients. Real-World Applications for Construction Businesses: Consider a Toronto-based construction company specializing in historic building restoration. By creating in-depth content on topics like "heritage home preservation techniques" or "restoring Victorian architecture in Ontario" and optimizing their Google Business Profile with relevant keywords, images, and customer reviews, they can increase their chances of being featured in AI Overviews for related searches.