Voice Search Optimization – Emerging Trend For Business Growth
Today, I want to talk about a trending trick in internet usage. One that has gained increasing popularity and is redefining SEO and how it works – Voice search. Voice search is a concept that has been on the spotlight this year, with lots of growth potentials. Yes, it is now apparent that voice search will continue to grow, even beyond what we imagined a few years ago.
As an expert in the field of SEO, I can tell that despite its changing nature, SEO is a very crucial component of most modern digital marketing campaigns.
Among the latest updates, one that has been in the limelight was the adjustment of Google’s algorithm to prioritize websites that are optimized for mobile users.Well, we’ve seen expert predictions point to the fact that the next change we’ll most likely see is the prioritization of websites that are optimized for voice search by Google; of course in addition to mobile friendliness and current SEO strategies in place. View our SEO services!
Before I go on with researches and expectations, let me talk a bit about what voice search entails and why it has been on the rise over the past few years. I’ll also talk a bit about what its growth means to your business and brand as a whole. When you’re done reading, you’ll be immensely surprised to know just how much ignoring SEO trends in planning and execution of marketing strategies can affect your business in terms of credibility and visibility.
Read on to learn everything I have to teach about your questions.
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The Rise of Voice Searches
Voice searches refer to a unique feature on smartphones, laptops and Google home that allows for the ability to search for topics and questions by simply speaking to the smart device so that it inputs your search query as you dictate it.
Here, you don’t need to start typing your search query by yourself, not when you can speak and have the smart device input your search query based on your voice command.
The creation and development of intelligent virtual assistants like Cortana, Siri, and Alexa are not only making voice search popular, but it is also making it quite easy and effective.
Verified statistics already point out that one out of every four searches happening on Google right now are voice searches. That’s a whopping 25% – you know what that means to your business, don’t you? This means a lot to your organic ranking, search traffic, and sales eventually.
In case you don’t know what this means to your business, I’ll dedicate a few paragraphs to explain, but you should not be lost on the goal here, which is for you to learn how to align your business with this emerging trend for increased profit and of course, sustained growth.
With the continuous growth in popularity and usage of virtual assistant technology, it is expected that the use of voice search will increase exponentially. ComScore has already predicted that by the year 2020, 50% of searches on Google will be voice searches. Take a look at what this will mean to your bottom line.
How Will Voice Search Impact Your Bottom Line?
After reading about this invention and its growth, I figured out that what you’ll want to know is what it means to your business. How does it affect your business growth? Well, although the process of factoring voice search into Google ranking algorithm is still in its early stage, we can’t deny the fact that voice search still has a considerable influence in dictating the result of a user.
This means only one thing that in fashioning your business’ SEO strategy, there’s need to keep it up with voice search components if you want to sustain or even increase your web visits since the most of your net visitors are already switching to the use of voice search. It also means that you’ll consistently churn out contents that are more conversational and direct since they will need to match search queries.
You already know by now how vital traffic is for increasing the rate of users and the only way to get more traffic is by making your website more visible to the very people that need it, which is easily accomplishable by optimizing the contents of your site for voice search queries. In a short while, Google will fully incorporate voice search element in their SEO strategy, and that will mean a competitive advantage for businesses that thoroughly makes use of this strategy. View our digital marketing services for small business!
Tips That Will Help You Get Ahead in Your Voice Search GameTips That Will Help You Get Ahead in Your Voice Search GameNow that I’ve revealed a lot about voice search and I know you will be willing to take a dive into this strategy, take a look at a few tips that will help greatly
- Adjust to Voice Search Language in Contents and SEO
You must understand first that there’s a difference between voice search language and type search language. Then try to optimize all contents for natural language searches at the highest level. Keywords should be adjusted based on the intent behind each search. - Try the Use of FAQ Strategy
With Voice search, users will begin to search requests that are, and this will often include words like who, where, what, why, and when. Take questions that are important to your target customers and answer them directly on your website copy, blog posts, and social media posts. - Hire Experience Talents
Indeed, staying ahead of your competition as regards voice search requires some expert touch that you may not be able to implement yourself. By contacting experts with a proven record in voice search optimization, you’ve put yourself a step closer to achieving a better ranking.
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There you have it, people. By now, you should be asking yourself essential questions already like: “do I have a strategy for voice search optimization?” “Will I be left behind when the trend begins to pick up?”