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What's Google Voice Search Readiness Methodology & Where Businesses Are Failing Most?
What's Google Voice Search Readiness Methodology & Where Businesses Are Failing Most?
Voice search is here to stay, and it is changing the way SEO works. It is common knowledge that voice search is slowly replacing traditional typing as the primary way to make online queries. While the accuracy of voice recognition software exceeds 95%, it is not the main driving force for most mobile users. Most people tend to use voice search because of the ease it brings to search.
As a digital marketer, you must understand one thing - the digital marketplace is rapidly changing. You need to continually readjust your strategies, or you'll be left behind in the competition. Voice search is the trend of the moment. Not only is it faster than text queries, it is also more convenient and allows users the flexibility to search on the go.
Despite the popularity of voice search, some digital marketers are still failing in it. Most failures are attributed to not paying attention to voice search readiness. This article will focus on explaining what voice search readiness methodology is and where businesses are getting it wrong.
Check Out Green Lotus Voice Search Optimization Services!
What's Voice Search Readiness?
You can already tell that voice search readiness is getting your site ready to thrive on voice search from the phrase.
For a local business, voice search readiness means having accurate business information on the most important directories, including Bing, Yelp, and Google, because they are the major players in fueling voice search assistants. However, for several reasons, certain businesses fail at their voice search readiness methodology.
Top 3 Reasons Why Businesses Fail at Google Voice Search Optimization
1- More than 50% of Business Locations Have Incorrect Info on Major Search Engines
A recent study conducted on 100s of business locations found that over half of the business locations analyzed either had missing information or errors on their local profiles. This means that these businesses cannot reach consumers fed by voice search assistants connected major search engines.
Today, Google & Bing has developed to become one of the most important directories for voice search. However, beyond that, it has also become an essential directory for local search. If you want your brand to rank online for local search queries, both for text and voice, tow platform you can't ignore are Goggle & Bing.
Recommendations: The best way to go about this is to complete your profiles across different local search platforms. Completing your business listings with accurate information across platforms like Yelp, Bing, and Google will significantly optimize your business for voice search.
Having complete and accurate information that's consistent across different directories is an excellent way to indicate to search engines that they can trust your information. This way, you will get a higher chance of topping the list of local voice search queries.
2- Businesses Managing Their Online Presence Alone
It is expected that businesses have to work with third-party suppliers to get anywhere near the top rank. A 2019 study showed that over 93% of enterprise locations with accurate voice search optimization across directories are doing so with a third-party supplier. The stats are even more revealing when SMBs and mid-markets are included, with 76.5% of voice search ready business locations using a supplier.
These findings indicate that unless a business adopts the use of third-party suppliers, it may struggle at being voice search or local search ready.
As expected, we've seen questions from people on whether SMBs, mid-market, and enterprises need to work on optimizing for voice search.
The truth is that up to 21% of your potential consumers use voice search weekly. 80% of potential customers search online for the local goods and services they may need. If you do not optimize for local search, you might miss out on crucial online searchers interested in your products.
Recommendations
We usually recommend getting a supplier that can engage the online-to-offline consumer journey. Businesses must be ready to efficiently manage the business location information they provide across different directories. They must ensure that all the information is relevant for voice and local search.
This approach gives brands significant control over the transitioning of online searchers into offline buyers. It also allows for a seamless experience among searchers, motivating them to visit your physical location to either make their purchase or make further inquiries about the product.
3- More Locations = More Listings
Let's be clear here - search engines see multiple listings as inaccurate information, and that can be the downfall of your Voice SEO
efforts. Statistics show that only 4% of all locations have accurate business information across different platforms. The percentage size means that you are very likely to fall into the category of businesses whose locations have incorrect or missing information online.
For instance, a business with over 100 locations will need to list over 100 business locations across all three directories to optimize across Google, Yelp, and Bing.
Multiple locations equal more complexity in management, leading to a higher likelihood of missing information, errors, and inconsistencies. Trying to manage this number of business locations would often mean manually updating hundreds if not thousands of listings. Nobody wants the stress that comes with trying to do these themselves.
Most brands understand how impossible it is to manage this problem alone, so many of them become more interested in finding out the real value of making listings management a priority.
Recommendation
The best way to start is to prioritize reviews and listings when drafting your marketing strategy. Note that incorrect online information will have a negative impact on your local search ranking.
Not finding the correct information about your business can make customers lose trust in you, potentially causing them to leave a negative review about your business. It's not surprising to see that search engines prioritize the accuracy of reviews and business listing information when ranking for local search, considering the impact that information can have on customer experience.
Conclusion
That's it, everything you need to know about voice search readiness methodology. The digital world has since evolved, and unless you make conscious efforts to ready your website for voice search, you may lose potential customers that want speed and convenience in their online search.
Discover the importance of SEO for electricians. This blog is intended to provide electricians with efficient SEO techniques for company success.
Welcome to "The Basics of SEO for Garage Door Companies"! In this guide, we will explore the fundamental principles of search engine optimization (SEO) and its significance for businesses in the garage door industry. As a garage door company, having a strong online presence is essential to attract potential customers and stand out from the competition. SEO plays a crucial role in improving your website's visibility and driving organic traffic from search engines like Google. Throughout this guide, we will delve into the reasons why SEO is vital for garage door companies. From increasing brand awareness to generating qualified leads, SEO offers numerous benefits that can positively impact your business growth. One key aspect of SEO is keyword research, which helps you identify the words and phrases your target audience uses when searching for garage door services. We will provide you with practical tips and strategies to conduct effective keyword research tailored to the garage door industry. View our SEO Services for Garage Door Companies! By understanding the basics of SEO and implementing the right techniques, you can enhance your website's visibility, attract more qualified leads, and ultimately grow your garage door business. Let's get started and unlock the potential of SEO for your company!
First things first, what is SEO for General Contractors? SEO refers to the practice of enhancing a website and its content such that it appears higher in search engine rankings. And why is it important? Because having a strong SEO strategy can significantly improve your online visibility, increase website traffic, and ultimately lead to more business opportunities. So, let's dive into the world of SEO for general contractors! Increased Online Visibility with SEO for General Contractors With the majority of people turning to the internet to find services they need, it's important for general contractors to be easily found by potential clients searching for construction services online. SEO for General Contractors is the practice of optimizing your website and online content to improve its ranking on search engines like Google. By ranking higher in search engine results, your website will receive more visibility and attract more potential leads. Let's take a closer look at how SEO can help general contractors: Keyword Research: The first step in SEO for General Contractors is conducting keyword research to identify your industry's most relevant and frequently searched terms. As a general contractor, this may include keywords like "home remodeling," "roof repair," or "construction services." On-page Optimization: Once you've identified your keywords, you can optimize your website content and metadata to include those keywords in strategic places. This includes your page titles, headers, body text, and image alt tags. Off-page Optimization: In addition to on-page optimization, off-page optimization refers to external factors that can impact your website's ranking, such as backlinks from other reputable websites. Increased Website Traffic: As your website starts ranking higher in search engine results, you'll naturally attract more traffic to your website. This is because potential clients are more likely to click on the top results in their search query. Potential Leads: With increased website traffic, you'll also have the opportunity to convert those visitors into potential leads. By providing helpful information on your website, showcasing your work through images and videos, and having clear calls to action, you can encourage visitors to contact you for their construction needs.
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Discover the importance of SEO for electricians. This blog is intended to provide electricians with efficient SEO techniques for company success.
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First things first, what is SEO for General Contractors? SEO refers to the practice of enhancing a website and its content such that it appears higher in search engine rankings. And why is it important? Because having a strong SEO strategy can significantly improve your online visibility, increase website traffic, and ultimately lead to more business opportunities. So, let's dive into the world of SEO for general contractors! Increased Online Visibility with SEO for General Contractors With the majority of people turning to the internet to find services they need, it's important for general contractors to be easily found by potential clients searching for construction services online. SEO for General Contractors is the practice of optimizing your website and online content to improve its ranking on search engines like Google. By ranking higher in search engine results, your website will receive more visibility and attract more potential leads. Let's take a closer look at how SEO can help general contractors: Keyword Research: The first step in SEO for General Contractors is conducting keyword research to identify your industry's most relevant and frequently searched terms. As a general contractor, this may include keywords like "home remodeling," "roof repair," or "construction services." On-page Optimization: Once you've identified your keywords, you can optimize your website content and metadata to include those keywords in strategic places. This includes your page titles, headers, body text, and image alt tags. Off-page Optimization: In addition to on-page optimization, off-page optimization refers to external factors that can impact your website's ranking, such as backlinks from other reputable websites. Increased Website Traffic: As your website starts ranking higher in search engine results, you'll naturally attract more traffic to your website. This is because potential clients are more likely to click on the top results in their search query. Potential Leads: With increased website traffic, you'll also have the opportunity to convert those visitors into potential leads. By providing helpful information on your website, showcasing your work through images and videos, and having clear calls to action, you can encourage visitors to contact you for their construction needs.
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