Digital Marketing & SEO Strategies for Flooring Contractors to Increase Visibility

Consider how people look for flooring companies. First, they sit on the couch with their significant other, discussing their flooring requirements. Then, they will almost certainly whip out their phone to check who can assist them.

They go to Google and put up something like "Flooring Businesses Near Me." The FIRST item in Google's Maps area is the Google Local Pack. The vets who show up "win" and receive the most phone calls.

Digital Marketing & SEO for flooring contractors

is a crucial element of the marketing strategy. And in this article, we'll show you how effective it is and some recommendations you can implement in your business.

Why is Digital Marketing & SEO for flooring companies and contractors necessary?

In the digital age, flooring contractors need a well-made SEO plan to stay in business. SEO could help flooring contractors show up higher in search engine results, get more people to visit their websites, and get more leads. Furthermore, SEO can assist flooring contractors in developing trust and reputation with potential customers. 

By optimizing their websites for keywords related to their services, flooring contractors can make it easier for people looking for them online to find them. Also, SEO could help flooring contractors build relationships with their clients by giving them information and resources that are useful to them.

Begin with a thorough Digital Marketing & SEO audit.

  An SEO audit is like getting your car's oil changed. As you know, regular oil changes can be an important way to extend your vehicle's life. An SEO audit looks at your website's technical architecture, on-page features, and off-page essentials to improve search engine exposure, usability, and conversion. A regular SEO audit should be done to make sure that your website's performance will be good in the long run.

These are some examples of things you can do with your website:

• Screaming Frog Crawl through the webpage. Screaming Frog is a free tool that scans every page on your website as a search engine would. Screaming Frog makes detecting redirects, URL problems, duplicate pages, page titles, meta descriptions, headings, and much more straightforward. After crawling the website, you can export all the data to an Excel file to better evaluate and audit the data.
  
  
• Add your website to Google Webmaster Tools. After you have validated your ownership with Google, you can access significant parts such as Search Queries, Links to Your Site, Crawl Problems, HTML enhancements, and Sitemaps.
  
  
• Install Google Analytics on your website. This allows you to collect information about the users who visit your website. When a visitor comes to your site, do they depart, or do they see extra pages? What device are they using to access your website, and is it mobile-friendly? This Google tool provides access to a wealth of information.
  
  
• Submit an XML sitemap. After modifying your site, creating a sitemap ensures that the main search engines can scan and index your site's content.

Create and implement your Digital Marketing & SEO roadmap.

Audits of SEO and local SEO visibility have given us a lot of information, and that should be used to strategize SEO. Based on this data, we recommend developing a complete strategy. If the data shows that your website is loading slowly (harming performance), you should probably address that first!

Another tip you can try is changing the alt text for photos on older blog posts because this will have a different impact than updating content on your main page. In other words, you don’t have to dive deep and overhaul your website. Sometimes, depending on the data, you can put the "low-hanging fruit" choices at the top of your list.

SEO will be critical for flooring contractors in 2023 and beyond. With a good SEO plan and partners like Green Lotus, you can help your business show up higher in search engine results, get more people to visit your websites, and get more leads. Local SEO services by Green Lotus can also help flooring contractors reach out to people who might be interested in buying flooring in their area. Focusing on both on-page and off-page SEO can help flooring contractors get the most out of SEO and stay competitive in the digital age.