What is Enterprise SEO? A Marketer's Guide to B2B SEO

With SEO becoming more popular and effective, there's no better time to leverage the concept to reach more customers searching for your products and services than now. However, you'll need to consider enterprise SEO if you own a large website. 

But first, what is this concept, and how can you implement it? This article reveals everything you need to know about enterprise SEO. 

Let's dive into it! 

What is Enterprise SEO?

Enterprise SEO is a large-scale, strategic approach to SEO and it involves focusing on strategies that'll improve the organic presence and revenue of larger organizations. Larger organizations here refers to organizations with more pages on their site, not necessarily more employees. An enterprise SEO aligns a company's business goals with broader market opportunities.

Enterprise SEO vs. Traditional SEO

Despite enterprise SEO leverages similar principles to traditional SEO, they are still quite different. 

Firstly, enterprise SEO adopts a more aggressive approach compared to enterprise SEO. The process usually involves targeting highly competitive keywords. On the other hand, traditional SEO focuses on low competition (but still high value) keywords. The keywords often targeted with enterprise SEO strategies also often have high search volume. To work with enterprise-level businesses, an SEO expert must be ready to shift their processes, tactics, and overall mentality. Ultimately, enterprise SEO represents search engine optimization for large businesses. The strategies for such businesses usually differ from traditional SEO because they have millions of pages. 

It can be pretty challenging for SEOs to get organizational buy-in, which is the biggest reason for the narrow focus of traditional programs. However, the enterprise SEO approach requires buy-in and integration for maximum impact. 

Having differentiated between enterprise SEO and traditional SEO, you're probably wondering which is the right fit for you. 

Below, we'll review how they both work and offer recommendations on the best ways to adopt enterprise SEO on your website.

Perhaps it'll be best to start by reviewing some big brands that have adopted enterprise SEO in the past and the results they've gotten off it. 

The truth is that enterprise SEO is not as easy as many people think. It typically requires the correct implementation of several moving parts, and a single failure may affect the whole process. Therefore, experts usually recommend hiring a top-level SEO agency for it. Indeed, enterprise SEO uses many core SEO fundamentals, but it doesn't stop there. It also uses advanced and time-intensive tactics that can significantly impact the conversion level on the site. 

The right enterprise SEO strategies and execution tactics focuses more on future business objectives and less on targeting short-term wins.

Benefits of Enterprise SEO & Digital Marketing

As expected, enterprise SEO has so many benefits - the chief of them being it’s holistic approach to SEO. Here, take a look at some popular advantages of Enterprise SEO.

1. Dominate a product or service category

One of the most notable benefits of an enterprise SEO strategy is its ability to present your brand to searchers at the different stages of the customer journey. This puts your company out as a trusted authority where consumers can get the information they need, irrespective of the purchase funnel stage they're on. 

We understand how tempting it can be to focus your e-commerce SEO efforts on your products and category pages since those areas directly drive revenue. But unfortunately, this kind of SEO effort won't earn the trust of potential customers - plus, it leaves the door open for your competitors to earn the trust. 

Additionally, it can leave your brand vulnerable to having an online reputation from bad reviews. The whole negative aura surrounding your brand content can cause doubts about your bravery in the minds of potential customers as they make their final purchase decisions. 

2- Holistic on-page optimization

 Unlike regular SEO, enterprise SEO adopts a holistic approach to creating high-quality content and facilitates top-level on-page optimization. It combines these approaches with highly strategic outreach to deliver the best SEO results and broadly impact the most lucrative pages on your website.

The approach also combines a wide range of keywords to earn organic traffic for your site. It allows you to dominate large, competitive head terms while enjoying the benefits of using long-tail keywords throughout your content.

3- It protects brand reputation

Customers will always make branded searches throughout their journey in search of satisfaction. However, most of these searches are concentrated - and valuable - on the tail end. This is because potential customers probably already know the solution to their problems and are searching for products and brands that fit into this solution. 

Branded searches would always return a mix of different results. It produces web properties controlled by brands, such as social media profiles, websites, and microsites. But it also reveals third-party content like news articles, Wikipedia pages, and online reviews. 

As expected, top results earn the largest individual traffic share, but other positions throughout the page earn their own clicks. Beyond that, non-click impressions are also valuable for shaping a brand's perception. Like newspaper headlines, searchers skim through search results before deciding what to read. 

Particularly in today's marketing world, where clickbait has become a thing, an article's headline can affect a company's online reputation. So, if you're looking to control your online narrative, you really should be looking at controlling your search results. Doing this requires that you leverage owned properties and preferred content from other sites to shore up your search landscape. 

Corporate enterprise SEO will proactively expand your digital footprint while positioning you better to mitigate sales losses and speed up post-crisis recovery.

4- Improves Digital User Experience

We're in a new competitive age for customers.

Most serious companies are doubling their efforts to get the attention of available customers. This puts more pressure on all departments - from Marketing to HR - to provide personalized experiences. Fortunately, SEO brings great value to different parts of the organization. 

Even the smallest details can make a difference in customer satisfaction, so businesses must constantly find new methods to improve customer experience. Businesses can always leverage enterprise SEO to understand the unique needs of online users and learn how they can improve digital offerings by providing insights into customer behavior. 

Additionally, SEO facilitates personalization and can be the basis for an enterprise to create more targeted and customized customer experiences. 

5- Boosts your local brand presence

Part of the role of an enterprise SEO agency is to improve your local search engine optimization strategy. Statistics show that nearly 50% of all Google searches are local. So you'll be unfair to your company if you don't focus on your local brand presence. Fortunately, SEO provides location-specific content to help you appeal to your nearby customers. You probably already know how vital brand visibility is and its connection to lead generation. Otherwise, local prospects may never know about your business's existence. 

Prospective customers are always searching, and if they don't find your website during their search, they'll go to your competitors' sites. Lack of website traffic will typically affect your rankings. And not ranking ahead of your competitors can make you continue to miss customers.

Enterprise SEO Services Must Be Scalable

Green Lotus is one of the best enterprise white label SEO company in the world because of our long view of search success. Our enterprise SEO strategies and execution tactics and specially designed to support future business objectives instead of targeting short-term wins. Our strategies are also designed to feature all Google's historic algorithm updates. This way, we can ensure we're not playing catch up. Instead, we're building immunity against future shifts. 

These days, Google's algorithm has advanced to understand how visitors interpret web pages. As a result, SEO now requires a multidisciplinary team of experts handling everything from branding to content and other departments. These points of interface go beyond the interactions of traditional SEO projects. 

Unfortunately, many smaller agencies and search optimization companies refer to themselves as enterprise SEO agencies, despite not having the right workflow to support the required level of integration.

Automation

When implementing enterprise SEO, automation is always the key to better scalability. For example, take a look at keyword research. More and more SEO platforms and software solutions are being developed daily to drastically increase efficiency and coverage. They include Google Trends, Google Keyword Planner, Google Search Console, SEMRush, Ahrefs Keyword Explorer, STAT, Moz Keyword Explorer, KWFinder, Jaaxy, Answer the Public, and Soovle. 

When it comes to technical SEO analysis, you will find even more enterprise SEO platforms designed to automate the identification of problematic areas. Some of them are Google Search Console, ScreamingFrog, DeepCrawl, Moz, Botify, and Woorank. Furthermore, there are so many other specialized tools that you can leverage for automation, such as:

• 
  Google's Structured Data
• Google PageSpeed Insights
• Google's mobile-friendly test tools 
• W3C Validator, etc. 

Other tools that help you automate video SEO analysis:

• 
  YTCockpit
• YouTube Search Data by YouTube Studio
• Tubics 
• vidIQ. 

The whole point of this section is to report how vital automation is for scaling SEO. Fortunately, many enterprise SEO tools and platforms are available today to help you achieve 10X your output.



Training

While enterprise SEO has many benefits, you must also realize that a mistake can easily become disastrous. Think of the butterfly effect, where one small error can ruin your entire workflow. For large enterprises, the repercussions of a simple mistake can impact the organization's leads, traffic, and even revenue. To avoid this, SEO agencies and other companies involved in enterprise SEO must provide training for everybody involved in the problems. Make conscious efforts to document every process and workflow, constantly comparing them with associated expectations.

You should also make your environment safe and friendly enough so that employees can ask questions and demand clarifications where necessary. Additionally, assign tasks to team members and keep them accountable for their work. That way, if there's ever any mistake, you can identify where the mistake was made and take actions that will get you back on track. 

Reporting

We recommend automated and scalable reporting if you want to continually align across departments and with executive management. In addition to giving you a clear view of your organic search performance, automated reporting furnishes stakeholders with all the information they'll need to boost their confidence in your organization. Your SEO team can also benefit from automated reporting. At least they'll get the needed data to continually optimize your web pages for better performance. 

One of the most effective methods for maintaining efficient reportage across the enterprise is through online dashboards. You can also explore other sophisticated options like Tableau and Domo.

Conclusion

That's it! A detailed look at enterprise SEO, what it is, and how it affects your immediate business environment. Remember that it takes proper execution to experience all the benefits of enterprise SEO. So, we recommend hiring a proven enterprise SEO agency to handle it for you. A top-level enterprise white label SEO company like Green Lotus boasts of outstanding expertise and experience in implementing enterprise SEO.