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Top 7 Tips to Increase Business Mobile App Downloads
Top 7 Tips to Increase Business Mobile App Downloads
Having a mobile friendly website is no longer enough to keep up with the competition. Businesses are now leaping into the development of mobile apps; reaching customers 24 hours a day, on all types of mobile devices.
When marketing your app, don’t just rely on app stores as your platform – expand your strategy. These tips will maximize on your reach, and facilitate user downloads by linking directly to their app store (Google Play for Android, or iTunes for IOS device users).
1. Google Click-to-Download AdWords:
Use Google’s click-to-download ad campaigns to place your app icon and download link in Google search results, and be immediately visible to your targeted keywords, and audience. This Google extension also offers the ability to deep link your app icon to a specific section of the app that is relevant to the search terms. When a user who already has your app searches your keywords, your app icon can act as a landing page and call to action.
Google’s click-to-download ads increase relevant impressions by being device specific. Ads for apps that are only available on Android devices will not appear in Google search results of users of other devices such as IOS, and vice versa.
During my time at Canadian Tire I had the privilege of managing the implementation of Google’s click-to-download mobile ad campaigns. Canadian Tire was the first Canadian retailer to dive into this marketing medium using the Beta version of mobile click-to-download ad campaigns.
2. Facebook Mobile App Install Ads:
Maximise on your social reach with mobile app install ads, and premium placement of your app icon and direct download link on mobile Facebook news feeds.
Facebook’s app install ads provide businesses with a unique platform within which to leverage Facebook user data to narrow in on target audiences. With the ability to control this uniquely specific data, your ad campaigns can be tested and customized according to measured effectiveness.
As an added feature to improve the relevance of ad impressions; your mobile app install ads are not displayed to users who have already downloaded the app, and connected with Facebook.
3. Mobile Device Detection:
Detect the type of mobile device being used to visit your website, and display content customized to the device, and user. If your app is available in a format compatible with the user’s device display your app landing page; social media statistics and direct download link to the appropriate app store.
4. Market Online:
Use paid online marketing, and email campaigns to promote your app, and direct traffic to your website, specific app landing pages, or app stores.
5. Pre-plan Your App Launch:
Implement a marketing strategy for your app launch, develop a fan base, and have a launch event. Increase the hype with your audience with a media kit containing exciting details about features, benefits of your app, screenshots, beta reviews, etc.
6. Get Social:
Engage with social networks, relevant blogs/communities/groups, and promote your app. Implement a social media strategy and regularly update your social profiles with fresh content about the app, as well as other information relevant to your audience (services, products, guides, etc.).
7. Encourage App Reviews:
Invite reviews of your app by sending key bloggers and app reviewers personalized requests with a promo code to download your app for free, and include your media kit.
Discover the importance of SEO for electricians. This blog is intended to provide electricians with efficient SEO techniques for company success.
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First things first, what is SEO for General Contractors? SEO refers to the practice of enhancing a website and its content such that it appears higher in search engine rankings. And why is it important? Because having a strong SEO strategy can significantly improve your online visibility, increase website traffic, and ultimately lead to more business opportunities. So, let's dive into the world of SEO for general contractors! Increased Online Visibility with SEO for General Contractors With the majority of people turning to the internet to find services they need, it's important for general contractors to be easily found by potential clients searching for construction services online. SEO for General Contractors is the practice of optimizing your website and online content to improve its ranking on search engines like Google. By ranking higher in search engine results, your website will receive more visibility and attract more potential leads. Let's take a closer look at how SEO can help general contractors: Keyword Research: The first step in SEO for General Contractors is conducting keyword research to identify your industry's most relevant and frequently searched terms. As a general contractor, this may include keywords like "home remodeling," "roof repair," or "construction services." On-page Optimization: Once you've identified your keywords, you can optimize your website content and metadata to include those keywords in strategic places. This includes your page titles, headers, body text, and image alt tags. Off-page Optimization: In addition to on-page optimization, off-page optimization refers to external factors that can impact your website's ranking, such as backlinks from other reputable websites. Increased Website Traffic: As your website starts ranking higher in search engine results, you'll naturally attract more traffic to your website. This is because potential clients are more likely to click on the top results in their search query. Potential Leads: With increased website traffic, you'll also have the opportunity to convert those visitors into potential leads. By providing helpful information on your website, showcasing your work through images and videos, and having clear calls to action, you can encourage visitors to contact you for their construction needs.
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Discover the importance of SEO for electricians. This blog is intended to provide electricians with efficient SEO techniques for company success.
Welcome to "The Basics of SEO for Garage Door Companies"! In this guide, we will explore the fundamental principles of search engine optimization (SEO) and its significance for businesses in the garage door industry. As a garage door company, having a strong online presence is essential to attract potential customers and stand out from the competition. SEO plays a crucial role in improving your website's visibility and driving organic traffic from search engines like Google. Throughout this guide, we will delve into the reasons why SEO is vital for garage door companies. From increasing brand awareness to generating qualified leads, SEO offers numerous benefits that can positively impact your business growth. One key aspect of SEO is keyword research, which helps you identify the words and phrases your target audience uses when searching for garage door services. We will provide you with practical tips and strategies to conduct effective keyword research tailored to the garage door industry. View our SEO Services for Garage Door Companies! By understanding the basics of SEO and implementing the right techniques, you can enhance your website's visibility, attract more qualified leads, and ultimately grow your garage door business. Let's get started and unlock the potential of SEO for your company!
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