Online Marketing Tips


Kick-Start Your SEO Plan – In 6 Steps!

Analysis has shown that 43% of all search queries have a local intent and more than 40% of offline transactions start with an online search. This demonstrates that the potential to attract new customers via local search is enormous!

Kick-start your SEO Plan with these 6 steps:

1. Improve Website Citations

Citations are ‘online mentions’ of your business name, address and phone number (NAP) on other webpages. Citations from well-established and reputable websites (such as Industry Canada) help search engines determine the accuracy of your business information (NAP). Examples of citations include directories such as:

  • Local Search Engines: Google Maps, Bing Places
  • Local Directories: Yellow Pages, Yelp, TripAdvisor, Canoe
  • Local business or industry associations: Chamber of Commerce, Industry Canada Business Listing, Canada 411
  • Social Media: Facebook Places, LinkedIn, SlideShare

2. Create a Google Business Page and Link Your Website & Content

All businesses should complete a Google Business page in its entirety, including business information, products/services, images, links to blog articles, etc. Maximize the benefits of Google page and outran your competitors on search engine result pages and appear in a unique and attention grabbing manner. Need help? Checkout Green Lotus Digital Marketing Services for Small Businesses!

3. Get Business Reviews:

Business Reviews are a major factor in local search engine ranking algorithms. The goal is to provide users with the most accurate and relevant local information. Have a social media presence and gaining business reviews – and boost your search engine ranking!

4. Improve Your Website Local Relevancy

Search engines have issues indexing pages that have conflicting information, such as a business location page that has 6 offices listed across Canada. In order to maximize the benefits of Local SEO it is vital to create search engine friendly pages and:

  • Include the full street address and phone number in the footer of each webpage
  • Create separate landing pages for each business location
  • Create separate landing pages for each city your business serves
  • Use location-based keywords in Title and Body Text
  • Create unique, fresh geo-focused content for readers.

5. Make it Easy for Users to Spread the Word

Adding social sharing buttons for sites like Twitter, Facebook, LinkedIn, and Google+ is a great way to encourage site visitors to share your content through social media. Add these buttons to every page on your website. Don’t miss these helpful tools: AddThis & ShareThis

6. Use Micro-Formats

Micro-formats embed data in website code and provide search engines with basic information about a website such as Name, Address, Phone Number, business categories, and associated social media accounts. There is a simple hCard creator that will generate the code needed. View hCard Creator Tool!

Want to Learn How to Dominate the First Page of Google?