Case Study on Video Marketing

By Bassem Ghali

Bassem Ghali is a 2-time winner of the Canadian Entrepreneur of the Year award and a digital marketing strategist with over 20 years of experience working with companies such as Canadian Tire, Vistaprint, Remax Canada, Alpha Laps, Xplornet, and Toronto Star.

YouTube is a busy place online. Based on YouTube statistics over 800 million unique visitors watch almost 3 billion hours of video each month!

With such high traffic, YouTube marketing videos are a relatively inexpensive, effective way to market your business.

BIG3 Video Agency gets it right! The challenge with marketing for the Donate & Learn initiative is the broad target audience. BIG3 hit the nail on the head with an exciting, entertaining and funny video of a cute and ‘likeable’ mascot.

See for yourself – Watch the BIG 3 Video Agency Case Study:

Dec 2012 Donate & Learn Workshop Video:

Donate & Learn EXPO – Nov 2013:

Stay tuned to Green Lotus, Doug may be making a comeback for the Donate & Learn EXPO Nov 2013, a half day event where business owners, like Doug, can build a professional and effective website (with the help of experts), learn about video, search and social media marketing, discover the latest technologies available to businesses and network with like minds!

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