Blog Layout

Case Study on Video Marketing – Digging Doug

Case Study on Video Marketing – Digging Doug

YouTube is a busy place online. Based on YouTube statistics over 800 million unique visitors watch almost 3 billion hours of video each month!

With such high traffic, YouTube marketing videos are a relatively inexpensive, effective way to market your business.

The Dec 2012 Donate & Learn Workshop focused on search and social media marketing for businesses. The entire Workshop marketing campaign was centered around Doug and the online marketing dilemma he faced with his business – Pulled Pork Designs.


GL Doug logoDoug danced his way into the hearts of many with over 11,000 views on YouTube, 500+ Likes on Facebook, and reached corners of the world with comments coming from as far away as Australia!


Doug even made his way to the Green Lotus logo he became so popular.


Video marketing is a tricky practice that requires a thorough understanding of target audience, online habits and emotions that resonate. Getting one of these factors wrong can result in a costly and ineffective video campaign.

BIG3 Video Agency gets it right! The challenge with marketing for the Donate & Learn initiative is the broad target audience. BIG3 hit the nail on the head with an exciting, entertaining and funny video of a cute and ‘likeable’ mascot.

See for yourself – Watch the BIG 3 Video Agency Case Study:
Dec 2012 Donate & Learn Workshop Video:
Donate & Learn EXPO – Nov 2013:

Stay tuned to Green Lotus, Doug may be making a comeback for the Donate & Learn EXPO Nov 2013, a half day event where business owners, like Doug, can build a professional and effective website (with the help of experts), learn about video, search and social media marketing, discover the latest technologies available to businesses and network with like minds!
SEO for Electricians
By Vimal Siva 22 Aug, 2023
Discover the importance of SEO for electricians. This blog is intended to provide electricians with efficient SEO techniques for company success.
SEO for Garage Door Companies
By Bassem Ghali 05 Jul, 2023
Welcome to "The Basics of SEO for Garage Door Companies"! In this guide, we will explore the fundamental principles of search engine optimization (SEO) and its significance for businesses in the garage door industry. As a garage door company, having a strong online presence is essential to attract potential customers and stand out from the competition. SEO plays a crucial role in improving your website's visibility and driving organic traffic from search engines like Google. Throughout this guide, we will delve into the reasons why SEO is vital for garage door companies. From increasing brand awareness to generating qualified leads, SEO offers numerous benefits that can positively impact your business growth. One key aspect of SEO is keyword research, which helps you identify the words and phrases your target audience uses when searching for garage door services. We will provide you with practical tips and strategies to conduct effective keyword research tailored to the garage door industry. View our SEO Services for Garage Door Companies! By understanding the basics of SEO and implementing the right techniques, you can enhance your website's visibility, attract more qualified leads, and ultimately grow your garage door business. Let's get started and unlock the potential of SEO for your company!
By Bassem Ghali 18 May, 2023
First things first, what is SEO for General Contractors? SEO refers to the practice of enhancing a website and its content such that it appears higher in search engine rankings. And why is it important? Because having a strong SEO strategy can significantly improve your online visibility, increase website traffic, and ultimately lead to more business opportunities. So, let's dive into the world of SEO for general contractors! Increased Online Visibility with SEO for General Contractors With the majority of people turning to the internet to find services they need, it's important for general contractors to be easily found by potential clients searching for construction services online. SEO for General Contractors is the practice of optimizing your website and online content to improve its ranking on search engines like Google. By ranking higher in search engine results, your website will receive more visibility and attract more potential leads. Let's take a closer look at how SEO can help general contractors: Keyword Research: The first step in SEO for General Contractors is conducting keyword research to identify your industry's most relevant and frequently searched terms. As a general contractor, this may include keywords like "home remodeling," "roof repair," or "construction services." On-page Optimization: Once you've identified your keywords, you can optimize your website content and metadata to include those keywords in strategic places. This includes your page titles, headers, body text, and image alt tags. Off-page Optimization: In addition to on-page optimization, off-page optimization refers to external factors that can impact your website's ranking, such as backlinks from other reputable websites. Increased Website Traffic: As your website starts ranking higher in search engine results, you'll naturally attract more traffic to your website. This is because potential clients are more likely to click on the top results in their search query. Potential Leads: With increased website traffic, you'll also have the opportunity to convert those visitors into potential leads. By providing helpful information on your website, showcasing your work through images and videos, and having clear calls to action, you can encourage visitors to contact you for their construction needs.
Show More
Share by: