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2 Reasons Why You Should Revamp Your Mobile Marketing Strategy
Do you have a mobile SEO strategy? Do you know how much it can impact your business? Well, if you don’t, then you probably don’t know how much you are losing out from not incorporating mobile SEO in your marketing approach.
Over the last few years, a lot has been talked about optimizing websites for mobile search and how much it will impact modern marketing. Gradually and consistently, we’ve approached a major peak on the topic, with lots of marketers and CEO already fully adopting mobile optimization for their websites.
It is not exactly surprising that marketers are towing this line of action in mass, considering that for the first time in history, mobile searches have exceeded searches done on desktop and not just by a slight margin.
Google recently officially announced that they would stop investing on desktop crawlers, opting for bigger investment on mobile crawlers rather.
Recently, the world’s biggest search company launched one of its most significant algorithm updates which focused on mobile first indexing, which basically favors search on mobile browsers over desktops and laptops. What this means is that without optimizing your website for mobile search, it is headed for doom. View our SEO Services
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There are two things an online marketer must consider to gain marketing success in this century:
- Optimize for mobile search
- Create the best user experience for mobile searchers.
If you’ve failed to incorporate these two strategies in the past, then you should have noticed a very fast drop in search result ranking, which you should not really be surprised about. When you notice your organic traffic begin to drop, which is imminent in this situation, then the first thing to check is how optimized for mobile users your website is. This update should not take you by surprise if you’ve followed the online marketing trend for the last few years.
The thing is that Google is simply saying that if you do not offer a good experience on mobile, then you do not deserve good ranking by any means.Apart from web traffic, which is actually very important, let’s talk about a few other reasons why it is crucial for every business to design and implement mobile marketing strategies. View our
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1- Shoppers Rely on Mobile-Based Searches
Yes, we know that it still boils down to web traffic, but there’s a need to also talk about how shoppers are increasingly relying on mobile-based searches to shop online. The thing is that these days, almost everybody owns a smartphone because of the special level of convenience it brings. Of course, that means that most customers are prone to utilizing their mobile devices for making decisions about what store to buy from.
Quite a lot of buyers look at multiple review websites before making a purchase decision about which supplier to purchase from. These reviews are typically found easily online, and they are emphatic enough to help customers decide which supplier to go with from a plethora of them. The truth is that most of these customers prefer to read online reviews on the go, and none does it better than mobile devices.
2- Mobile is Outplacing Desktops
We’ve talked a bit about this point, but it is essential to look at it better for emphasis purpose. The mobile landscape had over the years continued to emerge as a powerful means for brands to connect with both returning and prospective customers.This is one of the reasons why marketers should opt for developing mobile marketing strategies that will give them the ability to drive better traffic through this method and of course, more profit. Research statistics currently place that U.S. residents are on their mobile devices for at least three hours per day. Millennials more particularly opt for devices over desktop, so if your product is targeting millennials, you know for sure that mobile marketing is something to invest in.
There you have it, reasons why you need to invest in mobile marketing strategies. It is worth mentioning at this point that 80 percent of businesses that fail to incorporate mobile strategy in their marketing are estimated to loose greatly in sales potential. If you are still confused about why you should begin incorporating mobile marketing strategy, then feel free to send us a message for further discussion on this topic. View our Small Business Digital Marketing Solutions !
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Toronto's construction market is fiercely competitive. To stay ahead, you must keep up with the latest digital trends. One of the biggest game-changers recently is Google's AI Overviews. This new feature uses artificial intelligence to give people quick summaries of what they're searching for, which means they might need help to even click on individual results. So, how does this affect your construction business? It means you have to work even harder to stand out in search results. At Green Lotus, we help construction businesses like yours adapt to these changes and ensure you're still getting noticed by potential clients. We focus on making your website and content the best it can be, so even with AI in the mix, you come out on top. Deconstructing AI Overviews: How They Impact Your Construction Business AI Overviews represent Google's attempt to deliver quick and comprehensive answers to user queries directly on the search results page. This means that your online presence needs to be optimized not only for traditional SEO factors but also for these AI-powered summaries. Consider it a competition to become the "featured snippet" for various construction-related searches. If your business consistently provides the most relevant and authoritative information, you'll be well-positioned to capture valuable leads and drive business growth. Check our digital marketing services contractors, construction companies & SEO services home builders Content is King, Context is Queen, and Quality is the Kingdom: In-depth Content: Go beyond basic service descriptions. Toronto residents commonly encounter roofing difficulties, such as leaks and damaged shingles. To acquire confidence and demonstrate your competence, provide high-quality content that addresses these challenges and even more. A guide like "Navigating Your Roofing Options in Toronto" may appeal to your target audience. Alternatively, provide practical advice in an article such as "Top 5 Roofing Problems in Toronto and How to Prevent Them". Focusing on your audience's requirements allows you actually to connect with them. Keyword Optimization: Integrate relevant keywords naturally throughout your content. Use long-tail keywords that show the specific services you offer and the areas you serve. For example, if you provide "custom home building in North York," incorporate this phrase and related variations throughout your website and content. Schema Markup: Schema markup is like a translator between your website and Google's AI. It helps the algorithms understand the context of your content, making it more likely to be included in AI Overviews. Ensure your website uses schema markup to identify your services, location, customer reviews, and other essential information. Elevate Your Google Business Profile: Comprehensive and Accurate Information: Consider your Google Business Profile your digital storefront. It is frequently the first impression a potential consumer receives, so keeping it correct and current is essential. This includes ensuring that your company's name, address, and phone number are accurate. But don't stop there! Include your website, service areas, business hours, and any extra services you offer. A rich and accurate profile enables customers to easily find you and understand what your firm is all about. Visual Storytelling: A picture is worth a thousand words, and high-quality photos and videos can make all the difference in the world of online search. Showcase your completed projects, highlight your team's expertise, and give potential customers a visual tour of your capabilities. Customer Reviews as Social Proof: Encourage satisfied customers to leave detailed and positive reviews on your Google Business Profile. Positive reviews improve your local SEO and enhance your credibility and trustworthiness in AI Overviews. Consider implementing a system for collecting customer feedback and testimonials. Building a Robust Online Presence: Local Citations for Authority: Consider local citations virtual "votes of confidence" for your business. Ensure your business information is consistently listed across relevant online directories and platforms, including industry-specific directories, local business associations, and general online directories. Backlinks as Trust Signals: Boost your website's authority with high-quality backlinks. Think of backlinks as a much-needed vote of confidence from other websites. When reputable sites in the construction industry, such as suppliers, associations, or even local news outlets, link to yours, it signals to Google that your content is valuable. This increases your website's trustworthiness and improves its search ranking. Backlink development is essential for enhancing your website's search engine rankings. These "endorsements" indicate to Google that your content is trustworthy and deserving of promotion in search results. The better your website ranks, the easier it will be for potential clients to locate you. Social Media Engagement: Maintain an active and engaging presence on social media platforms relevant to your business. Share valuable content, engage with your followers, and join industry-related discussions. Social media signals fluctuate but might indirectly affect your SEO and increase your online presence. Harnessing the Power of AI and Automation: AI-Powered Tools for Efficiency: Digital marketing is evolving rapidly, and small businesses must stay ahead. AI-powered tools can help you streamline your efforts and uncover new opportunities. From content creation to social media management, AI offers valuable solutions. You can gain a competitive edge in your market by embracing these technologies. Sales Automation for Lead Nurturing: Use sales automation solutions to improve lead generation and customer relationship management procedures. This can help you generate more leads, build stronger relationships, and convert prospects into paying clients. Real-World Applications for Construction Businesses: Consider a Toronto-based construction company specializing in historic building restoration. By creating in-depth content on topics like "heritage home preservation techniques" or "restoring Victorian architecture in Ontario" and optimizing their Google Business Profile with relevant keywords, images, and customer reviews, they can increase their chances of being featured in AI Overviews for related searches.
