How You Can Optimize Your Site for Google Voice Search?

By Bassem Ghali

Bassem Ghali is a 2-time winner of the Canadian Entrepreneur of the Year award and a digital marketing strategist with over 20 years of experience working with companies such as Canadian Tire, Vistaprint, Remax Canada, Alpha Laps, Xplornet, and Toronto Star.

Although it was started as a pretty small concept, it has, however become one of the most important topics of today's search industry. The ease that voice search offers users is second to none, and so far, people are not slowing down on its use.

The whole voice search concept started with smartphones, but it has escalated to voice assistants and smart speakers worldwide. Thanks to the steady development, we are now experiencing an incredible voice search revolution, with different generations becoming more interested in voice search.

Guess what?

Experts are still forecasting a quantum rise in voice search, making it critical for digital marketers and online businesses to create contents that are optimized for it. Slowing down in these efforts may directly translate to an untold difficulty in gaining any organic traction.

By the end of this article, you would have learned how to go about optimizing your website for voice search.

Check out Green Lotus Voice Search Optimization Services!

What is Google Voice Search Optimization?

Simply put, voice search optimization is the process of optimizing your website pages to appear in voice search result pages. By optimizing for voice search, you recognize that people will search with their voice. So, you optimize your website to match the way people conduct verbal searches.

At the core, optimizing your content for voice search versus typed search is about studying the differences between how people speak and how they type when searching for information online. One significant area to pay attention to is the use of long-tail keywords.

With your prior knowledge of SEO, you probably already know how vital long-tail keywords are to voice SEO. It generally provides a way for creators to add some specificity to the contents to get them ready for higher Google ranking and reach their targeted audiences. However, the invention of voice search makes long-tail keywords even more important than we ever know.

Do You Need Voice Optimization?

It goes without saying that we are in a time when every business needs an online presence. The trend is rapidly changing, and today you must optimize for voice search or get ready to lose a significant percentage of your potential customers.

The popularity of Google voice search has grown over the years to the point where over 35% of Google queries are now made via voice searches. The rise of digital assistants and mobile searches means that voice search is entering the mainstream on a whole new level. Additionally, most websites are now incorporating easily accessible voice search options into their interfaces.

A major appeal for users of voice search is the fact that they add a layer of simplicity compared to most traditional search methods. Think about that time when you needed information so badly but failed to get the right results after several trials? Most times, you just need to shuffle your wordings around or refine your search to get to the point. Voice search is designed to eliminate this difficulty by naturally allowing conversational speech that is straight to the point.

Combining this fact with other features possessed by digital assistants will show you why the rise in voice search popularity is expected to continue. As such, every serious SEO professional and business owner must learn how to adapt or face the risk of being left behind in their competition.

How To Optimize Your Site for Voice Search Now that we've discussed so much about the importance of voice search, you are probably wondering how you can start.
Well, the following steps should get you on the right footing as far as voice search is concerned.
1- Always Start With Google
The first place to start is on Google. Bear in mind that an incomplete or inaccurate Google My Business Listing for each of your locations may cripple your voice search readiness score.
It's quite simple, if you are looking to improve your voice search readiness, you should be looking at all the information in your Google my business listings to be sure they are complete and accurate.
2- Don't Ignore Yahoo and Bing
A big mistake that some people make is to focus so much on Google while ignoring other platforms. Of course, Google is important, but Bing and Yahoo power more voice search applications than many people realize.
Having correct and consistent listings across the entire search ecosystem will not only increase your chances of hitting the top spot in voice search, but it will also help search engines to interact better with your website. Most search engines use these as criteria when ranking websites.
3- Leverage the Help of a Software Service Provider
By now, you probably know that the number of business locations that are reaching voice search readiness without a supplier are still very few. Most businesses fail to acknowledge the role of a supplier in expanding and improving their digital listings footprint.
However, statistics are already showing otherwise. The difference between the average VSR score (44.12%) and the uberall customer average (95.87%) shows how an external supplier can significantly improve your voice search readiness score.
4- Keep the Facts Straight
Nothing beats ensuring consistent listings across all platforms and apps when it comes to improving your voice search readiness score.
Information like name, location, operation hours, and other website information should be checked and adjusted across different platforms. This includes listings you are probably not even aware of.
Detecting any form of inconsistencies can make you lose your credibility to search engines.
5- Make Use of a Voice-friendly and Structured Language Optimizing for voice search means that you must anticipate what potential searchers will search for.
Think about listings and content that voice searchers will typically use when searching for you and use them. This way, your content will not only correspond with their language, but you'll also have keywords that voice search engines can relate with.

Conclusion Optimizing your site for voice search comes with many sacrifices. However, your business stands to get even more benefits in comparison with the sacrifices made. With the popularity of voice search soaring above the roofs, there's no better time to get your business voice search ready than now.

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