Online Marketing Tips


The Overwhelming Success Story of a Simple Idea – Donate and Learn Initiative Case Study

Who would have thought that the simple idea of supporting great local charities by providing marketing tips would gain the support of 2,823 Torontonians & raise more than $25,000 donations

… in just 6 events over 3 year!

Our Dreams Are Big & You Can Help:

  • Reach Your Target Demographics & Support a Great Cause!
  • View our Cost Effective Sponsorship Packages  – Starting at $450.
Donate & Learn Team

Donate & Learn

An Unimaginable Turn of Events

In May 2013, in an unimaginable turn of events, the Donate & Learn initiative gained the support of GoDaddy an international industry leader in the online world. With GoDaddy as a major supporter, the Donate & Learn initiative grew exponentially!

Donate & Learn also gained the support of a top marketing expert in the USA, John Shehata (Executive Director of Search & Social, ABC News), who flew in from New York to show his support and was the keynote speaker at the May 2013 workshop, along with Sally Chung (Senior Account Manager, Large Customer Sales at Google Canada).

The Donate & Learn Workshop was sold out for a 2nd time with over 260 attendees and another $4,185 raised for the YWCA Toronto!

View Event Pictures on Facebook

The Workshop Grew into an Expo!

Running off the success of the past two events, we realized that the Donate & Learn initiative was rapidly growing and gaining traction in the community simply because of the core values of the Donate & Lean initiative – the positive impact on the community, with 100% donations going to a local charity, and the educational value provided by industry expert keynote speakers at Donate & Learn events.

In Dec 2013, we celebrated the 1st anniversary with a Donate & Learn Expo where over 450 attendees helped raise close to $10,000 for Big Brothers Big Sisters of Toronto.

Thanks to the additional support of the Ryerson University Enactus Team, the Expo was  a great opportunity to network, meet industry experts from Microsoft Bing Ads, Marin Software and GoDaddy. A pre-event hands-on workshop was also hosted by GoDaddy and introduced small/medium businesses to it’s latest Website Builder Tools.

Expo Keynote speakers included Andrew Yang – Search Evangelist at Microsoft Canada, Tommy Kern – Professional Development at GoDaddy, and The Big3 Video Marketing Agency team.

The June 2014 Donate & Learn Expo in partnership with Ryerson Enactus and the Digital Media Zone saw more than 500+ attendees eager to learn from marketing experts at some of Canada’s leading corporations including Proctor & Gamble, Bing Canada and LinkedIn.

Expo Sponsors included the Canadian Association of Marketing Professionals, Uniiverse, FreshBooks, YourHSA, EasyPromos who each hosted a pre-Expo workshop and TekSavvy who held the inaugural Meet the Experts session!

In December 2014 we celebrated the 2nd anniversary of Donate & Learn Initiative with a Party for small business owners in support of the YWCA Toronto. Sponsors included the Canadian Association of Marketing Professionals, Constant Contact and Kick Ass Media.

Keynote speakers included marketing experts from Constant Contact and Green Lotus, providing the latest trends in online marketing, email marketing and search engine optimization. The party celebrated the Beta launch of the Green Lotus SEO Tools!

Join the Conversation in the Facebook Comments Section Below:

GoDaddy is passionate about helping small businesses get online. Supporting the Donate & Learn Workshop benefits the YWCA  and connects world-class speakers with small businesses. We couldn’t ask for a better partnership.

GoDaddy Executive Vice President Education and Event Marketing  – Marianne Curran

The Donate & Learn Expo is an opportunity to not only interface with some of Toronto’s leading marketing professionals but also support local charities.

Marin Software

The event blew us out of the water!

Manager Special Events YWCA Toronto – Shana Hillman

The Donate & Learn concept is pure brilliance! We have all paid a fee to attend online marketing workshops, but the idea of a workshop that is free with a donation supporting such a great cause, is just inspiring!

ABC News Executive Director of Search & Social Media – John Shehata

Donate & Learn events are only possible with the support of attendees, volunteers, speakers, and our generous sponsors.

Thanks to our Sponsors and Corporate Supporters we are able to keep Donate & Learn events free of charge and direct 100% of attendee donations to our partnering charities!

Donate & Learn Initiative Founder – Bassem Ghali