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Prepare for the Latest Google Algorithm Update, Before the Google Pigeon Crosses the Border!
Prepare for the Latest Google Algorithm Update, Before the Google Pigeon Crosses the Border!
Google’s new algorithm update targets search result ranking signals and aims to produce more useful, accurate and relevant results for local searches. The Pigeon Update is currently in effect in the USA, but will be implemented across borders, and in Canada soon!
The major impact your business might see out of this update are changes in your local search results ranking. The update may cause a sharp increase or drop in your organic traffic and leads, and impact your business bottom line!
What does the Google Pigeon Update fix?
- Increased Search Engine Ranking integration with major local directories and review sites, such as Yelp and Yellow Pages.
- Improved distance and location ranking parameters.
- Improved Google Knowledge Graph & recognition of keyword synonyms.
- Increased importance placed on domain authority.
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First, let’s understand where local search results come from:
Certain databases feed information to other sites and search engines. Having an incorrect or inconsistent business listing in one online database could mean there are also incorrect listings elsewhere.
It is important to ensure your business name and phone number (the NAP) are listed in the exact same format across all online business profiles and directories (eg-do not use the abbreviated “St.” in one listing and “Street” in another).
Top 4 Tips to Protect Against the Latest Google Update:
These tips will help shield businesses from any negative effect resulting from the Google Pigeon Update and also improve your local search rankings!
1. Create a Solid Business Presence on Relevant Local Directory Sites
Research the Local Directories that are ranking for your main keywords, and create a complete business profile on each directory. Fill in all available fields of information, and include images and videos if possible.
2.
Create a Google+ Local Business Page
To get included in Google’s Local Index, create a Google+ Local Business Page, complete all available fields, select the appropriate business category, and verify your ownership of the business. Include hours of operation and locations served as well as relevant images and videos.
3.
Take advantage of the Local Carousel Results on Google SERPs.
The Local Carousel draws information from Google+ Business Listings and displays the business name, profile image and rating. Encourage happy customers to post reviews on your Google+ business page, and be sure to use a high-quality image for your profile.
4.
Business Name, Address and Phone Number (NAP) Citations
Include the full business NAP on every page of your website, this is usually done in the footer of each page, as well as all online business profiles on directories. Citations are “mentions” of your business NAP on other web pages, (even when there is no link to your website), and one of the main ways search engines determine rank!
More citations from quality websites = higher rankings!
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Welcome to "The Basics of SEO for Garage Door Companies"! In this guide, we will explore the fundamental principles of search engine optimization (SEO) and its significance for businesses in the garage door industry. As a garage door company, having a strong online presence is essential to attract potential customers and stand out from the competition. SEO plays a crucial role in improving your website's visibility and driving organic traffic from search engines like Google. Throughout this guide, we will delve into the reasons why SEO is vital for garage door companies. From increasing brand awareness to generating qualified leads, SEO offers numerous benefits that can positively impact your business growth. One key aspect of SEO is keyword research, which helps you identify the words and phrases your target audience uses when searching for garage door services. We will provide you with practical tips and strategies to conduct effective keyword research tailored to the garage door industry. View our SEO Services for Garage Door Companies! By understanding the basics of SEO and implementing the right techniques, you can enhance your website's visibility, attract more qualified leads, and ultimately grow your garage door business. Let's get started and unlock the potential of SEO for your company!
First things first, what is SEO for General Contractors? SEO refers to the practice of enhancing a website and its content such that it appears higher in search engine rankings. And why is it important? Because having a strong SEO strategy can significantly improve your online visibility, increase website traffic, and ultimately lead to more business opportunities. So, let's dive into the world of SEO for general contractors! Increased Online Visibility with SEO for General Contractors With the majority of people turning to the internet to find services they need, it's important for general contractors to be easily found by potential clients searching for construction services online. SEO for General Contractors is the practice of optimizing your website and online content to improve its ranking on search engines like Google. By ranking higher in search engine results, your website will receive more visibility and attract more potential leads. Let's take a closer look at how SEO can help general contractors: Keyword Research: The first step in SEO for General Contractors is conducting keyword research to identify your industry's most relevant and frequently searched terms. As a general contractor, this may include keywords like "home remodeling," "roof repair," or "construction services." On-page Optimization: Once you've identified your keywords, you can optimize your website content and metadata to include those keywords in strategic places. This includes your page titles, headers, body text, and image alt tags. Off-page Optimization: In addition to on-page optimization, off-page optimization refers to external factors that can impact your website's ranking, such as backlinks from other reputable websites. Increased Website Traffic: As your website starts ranking higher in search engine results, you'll naturally attract more traffic to your website. This is because potential clients are more likely to click on the top results in their search query. Potential Leads: With increased website traffic, you'll also have the opportunity to convert those visitors into potential leads. By providing helpful information on your website, showcasing your work through images and videos, and having clear calls to action, you can encourage visitors to contact you for their construction needs.
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Discover the importance of SEO for electricians. This blog is intended to provide electricians with efficient SEO techniques for company success.
Welcome to "The Basics of SEO for Garage Door Companies"! In this guide, we will explore the fundamental principles of search engine optimization (SEO) and its significance for businesses in the garage door industry. As a garage door company, having a strong online presence is essential to attract potential customers and stand out from the competition. SEO plays a crucial role in improving your website's visibility and driving organic traffic from search engines like Google. Throughout this guide, we will delve into the reasons why SEO is vital for garage door companies. From increasing brand awareness to generating qualified leads, SEO offers numerous benefits that can positively impact your business growth. One key aspect of SEO is keyword research, which helps you identify the words and phrases your target audience uses when searching for garage door services. We will provide you with practical tips and strategies to conduct effective keyword research tailored to the garage door industry. View our SEO Services for Garage Door Companies! By understanding the basics of SEO and implementing the right techniques, you can enhance your website's visibility, attract more qualified leads, and ultimately grow your garage door business. Let's get started and unlock the potential of SEO for your company!
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