Franchise Marketing Best Practices for Directories, Maps, and Apps
Search and social are not the only categories of listing. Several other options such as maps/GPS, directories and apps are also provided to the franchise marketing agency, therefore making listings and ads major methods of introducing new businesses to yourself.
Though prominent, the possibilities of Maps and GPS boosting your franchise slightly depends on if someone searches in their area for an offering related to yours. A recent survey has proven that among the 70% costumers that show interests in location-based ads and alerts, about 53% will probably be attracted instantly, while the other 47% are likely to be attracted by further promotions.
More reasons why your listings should always be updated is their ability to help draw new custumers by popping up on suggestions especially for Map apps such as Google Maps. Some online apps like Foursquare, and special apps that base on websites such as Yelp, TripAdvisor and others do present businesses close by to their costumers by categories.
These types of listings that we mentioned earlier are usually controlled at corporate levels, but in cases where you are operating on a local marketing platform, the responsibility can be divided between the franchisor and the franchisees in a way that they can both work together.
It is good to invest on maps and apps that are mostly obtained at the franchisor level, and patronized by franchisees when it comes to airing ads because larger purchases saves costs.
