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4 Ways to Grow Your Business During COVID-19
The CoronaVirus Pandemic has without a doubt become one of the biggest crises the world has ever faced. And as a business owner, you’re thrown into a harrowing situation that is beyond your control. Let’s face it, No one could have predicted the severity of the effects of this virus, much less prepared for it. View our digital marketing services for small business!
But what if I told you there are ways your business can grow from this Lockdown? And maybe even ways for your business to come out of this crisis even better than before? Let’s start by identifying what category you fall into. Businesses have been impacted in 3 ways
- Medical supplies
- Online grocery stores
- Essential businesses
- Travel & Tourism
- Real estate
- Financial
- Local retail
- Consultants like accountant, lawyers
- Local service providers
- Restaurants (online delivery only)
Forecast of the Near Future & How Should You React
Now in situations where we cant be sure of anything, we can always look back in history find similar situations because chances are, we’ll come across something useful
The last time something like this happened was when Spanish flu hit in 1918 and the financial meltdown 2008. Correlating those two scenarios to what we currently know about coronavirus, It will probably take 3 to 9 months for things to go back to normal.
When that happens there’s gonna be a huge demand on services that were impacted negatively. People will want to do things they weren’t able to during quarantine like eat out, travel, purchase homes or go shopping. With that being said, it’s best to put yourself in a more positive head-space and avoid the psychological warfare that you are never going to recover from this because one thing that’s evident in history is that Humanity always wins.
Your best move right now is to Capitalize on this slow time so once things go back to normal, your business will be in a much better place and if you play your cards right, you can attract 2X to 3X business than before!
Most businesses have made decisions to put everything on hold to wait and see what’s going to happen, but most people who benefited heavily from the 2008 financial meltdown who were the people that doubled down and invested heavily in the stock market at that time. The movie “The Big Short” can attest to this.
Putting everything on hold is the worst thing you can do right now. So instead of that,now is the time to be proactive.
- redesigning your website
- creating new products or services
- start implementing an effective SEO strategy.
Advice for Medium Negative Impact Business
All the previous advice is still applicable to you but here’s what you need to know that major companies like Google wouldn’t tell you. It’s estimated that 50% to 70% of business have cut their advertising budgets significantly or have even paused all their campaigns.
Now what does this mean for you?
As you know Google & Bing Ads are auction based and with less competitors that means you can get the leads and sales much cheaper than you used to.
For example: We have some clients that have maintained their advertising budget and seen their best month ever in 5 years because they are capitalizing on this opportunity.
At Green Lotus I have doubled our advertising budget and now we’re getting leads and sales 60% cheaper than the same time last year. However, I don’t recommend every business to take such a risky move as we did but the least you can do is to not shut down all your advertising channels.
Google & Bing ads are the safest place to advertise right now. These are Pay Per Click set ups so you only pay when a pre qualified user searches for a service that you offer and clicks on your ad. With this setup, you can control you budget and spend in real time so you can adapt fast if things are working or not working.
You can measure every interaction, lead and sales plus be able to calculate your return on investments using simple tools like Google Analytics and dynamic phone tracking.
4 Free Green Lotus Services You Can Take Advantage Of
- Request a free site audit and marketing consultation with one of our experts and we will provide you with outstanding strategic advice regardless if you wish to work with us or not.
- Join Green Lotus academy for free and enjoy many educational hands-on SEO training, webinars and much more
- Signup for 100% free trial for Green Lotus SEO tools and free get 1 on 1 hands-on SEO training and SEO advice
- Take advantage of our limited time of 100% free site design services on our new platform called Smart Site … here’s the 3 top reasons why you should switch to smart site
A -It’s the only site you can do content personalization with no coding (show popup of location or after hours)
B -it’s designed for Google and Hosted on amazon CDN network (site is loading from hundreds of services)
C – it’s the first site builder designed for mobile users first with more than 60% of web traffic and sales come from mobile, you need to ensure your site perform in an outstanding way
Of course, we are fully aware of the struggles that everyone is facing during these hard times, nonetheless it would be our pleasure to help your business out with your digital marketing strategy and hopefully by the end of all this, we will emerge with our businesses better than ever and ready for the reformation of society.
