Another tool that works for knowing ad performance is A/B testing. It is becoming pretty popular, and a lot of marketers are already inculcating its use into their campaigns. Otherwise known as split testing, A/B testing involves a process of trying out different versions of an ad.
I hate to say phrases like: “I think,” or “I believe,” or even “it should work,” and this technique helps me to eliminate uncertainties. Every marketer should understand that they are dealing with a very sensitive department and as such, should invest in getting real data that tells them what works and what doesn’t.
You cannot analyze the performance of your campaign based on uncertainties. We do a lot of A/B testing on our entire website, landing pages, and other web elements. The main reason why you should use A/B testing is its ability to help you find the version of your ad with the best performance, and realizing the best version of your ad that works means that you can now channel resources into them and dump less productive versions.
Machine Learning Bid Management
The last technique I’ll be looking at in today’s session is Machine learning. Popular right? Did you know that it can help you track returns on your advertising? Yes, it can.
We are already in an era where machine learning has reached its peak and is quickly disrupting the way things are done in many fields. Thankfully, it holds a lot of advantage in this field and marketers should be taking advantage of it. We’ve long passed the days when you hire someone to manage your campaign manually, then probably look at it a few times every month to determine how it is performing. View our PPC Management Service Packages!
With the aid of modern technologies, your campaign can be optimized every thirty minutes not only to be sure you are getting the best click per month, week, day or even hour; but to also help you understand the trend in your industry and how best to act on these trends to grow returns on investments.
There you have it, tools and techniques that can help every marketer improve the returns on investment that they are getting from their advertising. I hope that you’ve learned a thing or two from this to help track and optimize your returns. Next week, I’ll bring you another new and exciting topic that will help you, but until then, I wish you the best as you pursue the maximization of returns on investment for your advertisements.