Webinar - How to Increase Your Google Ads Return On Investment
Consumer buying processes keep changing, and businesses need to keep up and find the most effective ways to reach prospective clients. Instead of getting leads through old-school mass advertising, businesses must make the most out of their Google ads to generate the most cost-effective, qualified leads, in their targeted area(s).
Conquer the online marketplace! Get the information, tools and skills needed to succeed. Learn about the metrics that matter, and how to optimize your AdWords campaign, lower your cost-per-lead while maintain a healthy increase in leads and sales.
Key Takeaways
-Which phase to target in the consumer purchase cycle
-How to plan your online marketing strategy
-How to choose the most effective keywords for your campaign
-What makes a landing page an effective and converting page
-What are the latest technologies to track both online and offline leads
-How to measure Google Ads success metrics that matter the most
Bassem Ghali
Canadian Entrepreneur of the Year Award Winner & CEO at Green Lotus Inc.
Bassem is a search engine marketing strategist and speaker with more than 10 years of experience managing online marketing strategies for some of Canadian & International corporations including Canadian Tire, VistaPrint, Remax Canada, Egypt Air, Xplornet, Direct Energy and Toronto Star.
