Blog Layout

10 ways to grow your small business online

10 ways to grow your small business online
From affiliate marketing to online classifieds, there are many ways to build your business online. Here’s a look at ten popular online marketing options.

Local listing and classifieds

Create your business listings on listings sites such as Google Maps and other local business directories to ensure that consumers searching for nearby businesses find yours. 


Some listings allow you to promote offers such as sales and new products. Customers review sites are basically local directories like Yelp that allow users to express their opinion about business.
Search advertising

Search advertising is a method of placing online ads on search engine results pages. With AdWords and/or adCenter you could deliver a targeted message at the right moment (when someone searches for a product or services you offer). Choose keywords that relate as closely as possible to your offering so you receive the likely prospects. For CPC ads, you pay only when someone clicks on your ad.

Contextual ads

Contextual advertising takes display ads to the next level, by placing your ads on sites related to your offerings; for example if you sell green products, your ads may perform better on health and dieting sites.

Display ads

Great ad campaigns start with great ads. And with the Google Display Network, you can advertise in a variety of formats and sizes with text ads, static and animated image ads, rich media and video ads. If you don’t have the budget or creativity to design you own ads, you could use Google AdWords display ad builder. You can also distribute your display ad via networks and ad management systems.

Geo-targeting

Geo-targeting simple means advertising to prospects in a specific location, which could be very useful, for an example if you have a pizza store and you only deliver within your neighbourhood or city.

Group buying

Connect with new customers through programs that offer multiple buyers collective purchasing deals. There are many popular group buying sites such as Groupon, livingsocial and much more

Mobile marketing

Many Smartphone and mobile devices provide web browsing, GPS, cameras and video capabilities. This means you can develop creative promotions with text messages and location-based social networks.

Social networking sites

Cultivate new business through social networking sites where members share stories and recommend products and services.

Affiliate marketing

Affiliate marketing lets you get other businesses to drive prospects to your website. Some affiliate may allow you to set up a store on their domains, such as comparison shopping sites.

Online videos

Reach new audiences by posting videos on video sharing sites. The best videos tend to be short (less than 3 minutes) and have an offer, such as product discount to motivate viewers to take action.


How much should you spend on online marketing?
The amount varies by industry, business size and how much you want to grow your business. The Small Business Administration and SCORE put it between 2% and 10% of sales.

Depending on your business model, you could spend half of your marketing budget on offline (print ads, brochures, telemarketing ) and half on online (search engine marketing, display ads, mobile). The more online oriented your business is, the more you should consider increasing your online spending. Your return on investment (ROI) will depend on your offer and who you reach out to current customers or prospects.

SEO for Electricians

How to Improve Your SEO for Electricians

By Vimal Siva • 22 Aug, 2023
Discover the importance of SEO for electricians. This blog is intended to provide electricians with efficient SEO techniques for company success.
SEO for Garage Door Companies

The Basics of SEO for Garage Door Companies

By Bassem Ghali • 05 Jul, 2023
Welcome to "The Basics of SEO for Garage Door Companies"! In this guide, we will explore the fundamental principles of search engine optimization (SEO) and its significance for businesses in the garage door industry. As a garage door company, having a strong online presence is essential to attract potential customers and stand out from the competition. SEO plays a crucial role in improving your website's visibility and driving organic traffic from search engines like Google. Throughout this guide, we will delve into the reasons why SEO is vital for garage door companies. From increasing brand awareness to generating qualified leads, SEO offers numerous benefits that can positively impact your business growth. One key aspect of SEO is keyword research, which helps you identify the words and phrases your target audience uses when searching for garage door services. We will provide you with practical tips and strategies to conduct effective keyword research tailored to the garage door industry. View our SEO Services for Garage Door Companies! By understanding the basics of SEO and implementing the right techniques, you can enhance your website's visibility, attract more qualified leads, and ultimately grow your garage door business. Let's get started and unlock the potential of SEO for your company!

The Benefits of SEO for General Contractors

By Bassem Ghali • 18 May, 2023
First things first, what is SEO for General Contractors? SEO refers to the practice of enhancing a website and its content such that it appears higher in search engine rankings. And why is it important? Because having a strong SEO strategy can significantly improve your online visibility, increase website traffic, and ultimately lead to more business opportunities. So, let's dive into the world of SEO for general contractors! Increased Online Visibility with SEO for General Contractors With the majority of people turning to the internet to find services they need, it's important for general contractors to be easily found by potential clients searching for construction services online. SEO for General Contractors is the practice of optimizing your website and online content to improve its ranking on search engines like Google. By ranking higher in search engine results, your website will receive more visibility and attract more potential leads. Let's take a closer look at how SEO can help general contractors: Keyword Research: The first step in SEO for General Contractors is conducting keyword research to identify your industry's most relevant and frequently searched terms. As a general contractor, this may include keywords like "home remodeling," "roof repair," or "construction services." On-page Optimization: Once you've identified your keywords, you can optimize your website content and metadata to include those keywords in strategic places. This includes your page titles, headers, body text, and image alt tags. Off-page Optimization: In addition to on-page optimization, off-page optimization refers to external factors that can impact your website's ranking, such as backlinks from other reputable websites. Increased Website Traffic: As your website starts ranking higher in search engine results, you'll naturally attract more traffic to your website. This is because potential clients are more likely to click on the top results in their search query. Potential Leads: With increased website traffic, you'll also have the opportunity to convert those visitors into potential leads. By providing helpful information on your website, showcasing your work through images and videos, and having clear calls to action, you can encourage visitors to contact you for their construction needs.
Show More
Share by: