Blog Layout

Why Responsive Web Design is Essential for Businesses!

Why Responsive Web Design is Essential for Businesses!

Consumer habits are quickly shifting and more online activity is occurring on-the-go with mobile phones, netbooks, e-readers and tablets as opposed to desktops and laptops. Every device and operating system offers a unique user experience with specific functions, requirements and behaviours. 

The Problem: Many business websites do not provide a smooth user experience on mobile devices. Users need to ‘pinch-and-zoom’ to properly view web pages are slow to load and site menus are difficult to access. Not being accessible on mobile devices results in a loss of local website traffic, mobile leads, and potential profits.
What is Responsive Web Design?


Responsive web design is the solution to providing a streamlined, high quality online user experience across all desktop and mobile devices and platforms.

Responsive web design detects the type of device accessing the site, the screen size and orientation, and presents content in a device friendly format, providing users with a better viewing experience. Checkout Green Lotus Mobile & Responsive Web Design Services!

Top Benefits of Responsive Web Design:


  • Search Engine Optimization – Google recommends Responsive Web Design. The structure of responsive websites are easy for search engines to read/index, and offer SEO benefits because of the high quality user experience provided, a factor becoming more important in search engine algorithms! 
  • Multi-Device – Responsive web design eliminates the need for a separate mobile business website (and URL), and avoids the search engine optimization pitfalls that exist with duplicate content, or invalid redirects.
  • Screen Resolution – Website content automatically adjusts to device screen size and orientation, landscape or portrait (quickly adjusting to any changes).
  • Webpage Layout – Website layout adjusts to facilitate viewing on each device and making calls-to-action easily accessible (e.g. a website navigation menu is displayed as a drop-down menu on smartphones and tablets).
  • Webpage Content – The content displayed varies based on device in order to facilitate user experience. A smartphone user, for example, might see the top 3 blog posts on a website homepage, whereas users with wider desktop screens may see 6 and more images/text).

Want to Learn How to Dominate the First Page of Google?
Book your free audit today
SEO for Electricians
By Vimal Siva 22 Aug, 2023
Discover the importance of SEO for electricians. This blog is intended to provide electricians with efficient SEO techniques for company success.
SEO for Garage Door Companies
By Bassem Ghali 05 Jul, 2023
Welcome to "The Basics of SEO for Garage Door Companies"! In this guide, we will explore the fundamental principles of search engine optimization (SEO) and its significance for businesses in the garage door industry. As a garage door company, having a strong online presence is essential to attract potential customers and stand out from the competition. SEO plays a crucial role in improving your website's visibility and driving organic traffic from search engines like Google. Throughout this guide, we will delve into the reasons why SEO is vital for garage door companies. From increasing brand awareness to generating qualified leads, SEO offers numerous benefits that can positively impact your business growth. One key aspect of SEO is keyword research, which helps you identify the words and phrases your target audience uses when searching for garage door services. We will provide you with practical tips and strategies to conduct effective keyword research tailored to the garage door industry. View our SEO Services for Garage Door Companies! By understanding the basics of SEO and implementing the right techniques, you can enhance your website's visibility, attract more qualified leads, and ultimately grow your garage door business. Let's get started and unlock the potential of SEO for your company!
By Bassem Ghali 18 May, 2023
First things first, what is SEO for General Contractors? SEO refers to the practice of enhancing a website and its content such that it appears higher in search engine rankings. And why is it important? Because having a strong SEO strategy can significantly improve your online visibility, increase website traffic, and ultimately lead to more business opportunities. So, let's dive into the world of SEO for general contractors! Increased Online Visibility with SEO for General Contractors With the majority of people turning to the internet to find services they need, it's important for general contractors to be easily found by potential clients searching for construction services online. SEO for General Contractors is the practice of optimizing your website and online content to improve its ranking on search engines like Google. By ranking higher in search engine results, your website will receive more visibility and attract more potential leads. Let's take a closer look at how SEO can help general contractors: Keyword Research: The first step in SEO for General Contractors is conducting keyword research to identify your industry's most relevant and frequently searched terms. As a general contractor, this may include keywords like "home remodeling," "roof repair," or "construction services." On-page Optimization: Once you've identified your keywords, you can optimize your website content and metadata to include those keywords in strategic places. This includes your page titles, headers, body text, and image alt tags. Off-page Optimization: In addition to on-page optimization, off-page optimization refers to external factors that can impact your website's ranking, such as backlinks from other reputable websites. Increased Website Traffic: As your website starts ranking higher in search engine results, you'll naturally attract more traffic to your website. This is because potential clients are more likely to click on the top results in their search query. Potential Leads: With increased website traffic, you'll also have the opportunity to convert those visitors into potential leads. By providing helpful information on your website, showcasing your work through images and videos, and having clear calls to action, you can encourage visitors to contact you for their construction needs.
Show More
Share by: