Online Marketing Tips


Why Responsive Web Design is Essential for Businesses!

Consumer habits are quickly shifting and more online activity is occurring on-the-go with mobile phones, netbooks, e-readers and tablets as opposed to desktops and laptops. Every device and operating system offers a unique user experience with specific functions, requirements and behaviours. 

The Problem: Many business websites do not provide a smooth user experience on mobile devices. Users need to ‘pinch-and-zoom’ to properly view web pages are slow to load and site menus are difficult to access. Not being accessible on mobile devices results in a loss of local website traffic, mobile leads, and potential profits.

What is Responsive Web Design?

Responsive web design is the solution to providing a streamlined, high quality online user experience across all desktop and mobile devices and platforms.

Responsive web design detects the type of device accessing the site, the screen size and orientation, and presents content in a device friendly format, providing users with a better viewing experience. Checkout Green Lotus Mobile & Responsive Web Design Services!


Top Benefits of Responsive Web Design:

  • Search Engine OptimizationGoogle recommends Responsive Web Design. The structure of responsive websites are easy for search engines to read/index, and offer SEO benefits because of the high quality user experience provided, a factor becoming more important in search engine algorithms! Read Google post about responsive design
  • responsive-design-alone-not-mobile-seoMulti-Device – Responsive web design eliminates the need for a separate mobile business website (and URL), and avoids the search engine optimization pitfalls that exist with duplicate content, or invalid redirects.
  • Screen Resolution – Website content automatically adjusts to device screen size and orientation, landscape or portrait (quickly adjusting to any changes).
  • Webpage Layout – Website layout adjusts to facilitate viewing on each device and making calls-to-action easily accessible (e.g. a website navigation menu is displayed as a drop-down menu on smartphones and tablets).
  • Webpage Content – The content displayed varies based on device in order to facilitate user experience. A smartphone user, for example, might see the top 3 blog posts on a website homepage, whereas users with wider desktop screens may see 6 and more images/text).

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