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How to Generate More Sales Without Paying Google!
How to Generate More Sales Without Paying Google!
It surprises most small business owners to learn just how easy it really is to break away from the competition when it comes to ranking on Google.
You may assume that you’re all vying for the same keywords, and you’ll have to invest a lot of money in order to rank higher than the rest…but more often than not, you can greatly improve your rankings and fly past your competition with a few simple tactics.
You may be wondering – if these tips are so simple and cost effective, why doesn’t everybody do them?
Well… there are many misconceptions when it comes to what’s important in getting SEO results.
- Misconception #1: Everyone is prioritizing search. The truth is that many small business owners are going after other tactics instead, like social media.
- Misconception #2: Investing in search requires way too much money. Sure, you could spend substantial money across SEO and SEM, but you don’t have to. A little goes a long way, when you’re focusing on leveraging common sense and data to rank for smart keywords and optimize your pages.
- Misconception #3: Search requires a huge time investment. Setting up an SEO strategy does take some time, but it’s something that can be easily outsourced to an agency partner, like Green Lotus. Once you have a strategy in place, it only takes a small amount of maintenance to maintain your traction. View Green Lotus SEO Services!
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So, really, how important is it to invest in search?
Search is truly one of the smartest and easiest ways to attract new customers. Why? Well 89% of prospective customers looking for a new product or service will turn to search for information. So, while social media and local listings are also great ways to promote your business, search is arguably one of the most effective.
The most important factors in driving search traffic:
- Local Intent: Searches are more targeted and address customer intent better when they include location optimization.
- First page rankings on Google: First page results include a combination of formats, divided into two key buckets – paid and unpaid (organic) results.
- Paid results also known as SEM (search engine marketing): This is considered advertising and will appear at the very top of the page. This operates as a pay-per-click model, meaning that as an advertiser, you will only play for the click-throughs you receive. You won’t be charged for simply showing up in page results. In this form of advertising, you have the ability to create campaigns around keywords and determine a daily cap that you want to spend for each campaign. View Green Lotus PPC Management Services!
Organic results also known as SEO (search engine optimization):
major search engines like Google and Bing deliver 6 types of universal search results:
- Regular information links
- Image results
- Places
- Maps
- Videos
- News
- Shopping
By developing and optimizing content that supports all of these search result-types, you can improve your chances of ranking and potentially dominate the entire first page of results.
Additionally, using SEM and SEO tactics in tandem is a fantastic way to cover your bases and appear incredibly relevant to the prospective consumer because you’re showing up in a variety of results.
SEO versus SEM: How do you boost your traffic right away?
Typically, a long-term SEO strategy is executed over several months. You won’t begin to see real traction until at least the 3-6 month mark, but you’ll be sowing the seeds for future results that don’t need to be watered daily.
In contrast, paid search guarantees you’ll be seeing traffic right away, but only as long as you continue to invest. The moment you stop paying to be seen, you’ll lose your visibility, if you haven’t also been investing in SEO.
There are many misconceptions about investing in SEM with Google, but here’s the truth – paid search does not impact your organic search results on Google.
If you’re trying to save money, like many small business owners are, remember this tip:
Invest in paid search during the high season when there is an influx of sales to be had. Don’t spend money flatly across the entire year, or you’ll just be throwing it away.
Social media and your ranking: another misconception!
Let’s talk about social media as a tactic. Is it incredibly valuable to you for viability and relevance as a small or medium business owner, YES!
Do more social posts impact your search ranking? NO!
In fact, Matt Cutts, former Chief Engineer of the Google Algorithm has confirmed that while Google treats Facebook and Twitter posts like any other web page in the search results listing, social media does not contribute to your organic ranking.
Sure, social media plays a huge role in attracting a new client base and nurturing leads on your pages with engaging content and prompts to download whitepapers and eBooks. But as a sales channel, improving your search ranking by investing in SEO and targeted SEM campaigns goes a lot further!
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Discover the importance of SEO for electricians. This blog is intended to provide electricians with efficient SEO techniques for company success.
Welcome to "The Basics of SEO for Garage Door Companies"! In this guide, we will explore the fundamental principles of search engine optimization (SEO) and its significance for businesses in the garage door industry. As a garage door company, having a strong online presence is essential to attract potential customers and stand out from the competition. SEO plays a crucial role in improving your website's visibility and driving organic traffic from search engines like Google. Throughout this guide, we will delve into the reasons why SEO is vital for garage door companies. From increasing brand awareness to generating qualified leads, SEO offers numerous benefits that can positively impact your business growth. One key aspect of SEO is keyword research, which helps you identify the words and phrases your target audience uses when searching for garage door services. We will provide you with practical tips and strategies to conduct effective keyword research tailored to the garage door industry. View our SEO Services for Garage Door Companies! By understanding the basics of SEO and implementing the right techniques, you can enhance your website's visibility, attract more qualified leads, and ultimately grow your garage door business. Let's get started and unlock the potential of SEO for your company!
First things first, what is SEO for General Contractors? SEO refers to the practice of enhancing a website and its content such that it appears higher in search engine rankings. And why is it important? Because having a strong SEO strategy can significantly improve your online visibility, increase website traffic, and ultimately lead to more business opportunities. So, let's dive into the world of SEO for general contractors! Increased Online Visibility with SEO for General Contractors With the majority of people turning to the internet to find services they need, it's important for general contractors to be easily found by potential clients searching for construction services online. SEO for General Contractors is the practice of optimizing your website and online content to improve its ranking on search engines like Google. By ranking higher in search engine results, your website will receive more visibility and attract more potential leads. Let's take a closer look at how SEO can help general contractors: Keyword Research: The first step in SEO for General Contractors is conducting keyword research to identify your industry's most relevant and frequently searched terms. As a general contractor, this may include keywords like "home remodeling," "roof repair," or "construction services." On-page Optimization: Once you've identified your keywords, you can optimize your website content and metadata to include those keywords in strategic places. This includes your page titles, headers, body text, and image alt tags. Off-page Optimization: In addition to on-page optimization, off-page optimization refers to external factors that can impact your website's ranking, such as backlinks from other reputable websites. Increased Website Traffic: As your website starts ranking higher in search engine results, you'll naturally attract more traffic to your website. This is because potential clients are more likely to click on the top results in their search query. Potential Leads: With increased website traffic, you'll also have the opportunity to convert those visitors into potential leads. By providing helpful information on your website, showcasing your work through images and videos, and having clear calls to action, you can encourage visitors to contact you for their construction needs.
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Discover the importance of SEO for electricians. This blog is intended to provide electricians with efficient SEO techniques for company success.
Welcome to "The Basics of SEO for Garage Door Companies"! In this guide, we will explore the fundamental principles of search engine optimization (SEO) and its significance for businesses in the garage door industry. As a garage door company, having a strong online presence is essential to attract potential customers and stand out from the competition. SEO plays a crucial role in improving your website's visibility and driving organic traffic from search engines like Google. Throughout this guide, we will delve into the reasons why SEO is vital for garage door companies. From increasing brand awareness to generating qualified leads, SEO offers numerous benefits that can positively impact your business growth. One key aspect of SEO is keyword research, which helps you identify the words and phrases your target audience uses when searching for garage door services. We will provide you with practical tips and strategies to conduct effective keyword research tailored to the garage door industry. View our SEO Services for Garage Door Companies! By understanding the basics of SEO and implementing the right techniques, you can enhance your website's visibility, attract more qualified leads, and ultimately grow your garage door business. Let's get started and unlock the potential of SEO for your company!
First things first, what is SEO for General Contractors? SEO refers to the practice of enhancing a website and its content such that it appears higher in search engine rankings. And why is it important? Because having a strong SEO strategy can significantly improve your online visibility, increase website traffic, and ultimately lead to more business opportunities. So, let's dive into the world of SEO for general contractors! Increased Online Visibility with SEO for General Contractors With the majority of people turning to the internet to find services they need, it's important for general contractors to be easily found by potential clients searching for construction services online. SEO for General Contractors is the practice of optimizing your website and online content to improve its ranking on search engines like Google. By ranking higher in search engine results, your website will receive more visibility and attract more potential leads. Let's take a closer look at how SEO can help general contractors: Keyword Research: The first step in SEO for General Contractors is conducting keyword research to identify your industry's most relevant and frequently searched terms. As a general contractor, this may include keywords like "home remodeling," "roof repair," or "construction services." On-page Optimization: Once you've identified your keywords, you can optimize your website content and metadata to include those keywords in strategic places. This includes your page titles, headers, body text, and image alt tags. Off-page Optimization: In addition to on-page optimization, off-page optimization refers to external factors that can impact your website's ranking, such as backlinks from other reputable websites. Increased Website Traffic: As your website starts ranking higher in search engine results, you'll naturally attract more traffic to your website. This is because potential clients are more likely to click on the top results in their search query. Potential Leads: With increased website traffic, you'll also have the opportunity to convert those visitors into potential leads. By providing helpful information on your website, showcasing your work through images and videos, and having clear calls to action, you can encourage visitors to contact you for their construction needs.
Welcome to the world of SEO and fire protection companies! SEO stands for Search Engine Optimization, which is the practice of improving your website’s visibility on search engines like Google. For fire protection companies, having a strong online presence is vital to growing your business and reaching more customers. In today’s digital age, customers, including fire protection companies, are increasingly turning to search engines to find businesses. You can increase online visibility, drive more traffic to your website, and eventually expand your business by optimizing it for search engines. In this blog, we'll look at the value of SEO agencies for fire protection firms and how it may help you grow your company. Check our SEO Services for Protection Companies! Benefits of using SEO Agency for Fire Protection Companies Through the provision of services like fire sprinkler installation, inspection, and maintenance, fire protection firms significantly contribute to guaranteeing public safety. It takes more than providing high-quality services to attract new clients and expand your company. In today's digital age, a strong online presence is essential, and search engine optimization (SEO) can help fire protection companies achieve that. Here are the benefits of SEO for fire protection companies: A. Increased Online Visibility SEO helps fire protection companies to rank higher in search engine results pages (SERPs), making it easier for potential customers to find them when searching for fire protection services. By optimizing their website's content, metadata, and keywords, fire protection companies can improve their search engine rankings, resulting in increased online visibility. B. Improved Website Traffic Higher search engine rankings translate to increased website traffic. When a fire protection company appears at the top of SERPs, it is more likely to receive clicks and visits to its website. This increase in website traffic leads to more potential customers and enhances the overall user experience. C. Higher Quality Leads SEO company helps fire protection companies attract higher-quality leads that are more likely to convert into paying customers. By targeting keywords and phrases specific to their services, fire protection companies can attract customers who are looking for the exact services they offer, resulting in higher-quality leads. D. Boosted Brand Awareness By appearing at the top of SERPs, fire protection companies can increase brand awareness and build a reputation for their services. When potential customers see a company's name appearing consistently at the top of search results, they are more likely to trust that company and choose them over competitors. E. Better User Experience SEO improves search engine rankings and enhances the overall user experience of a fire protection company's website. By optimizing website design, structure, and content, fire protection companies can create a better user experience that encourages visitors to stay longer and engage more with their site. For example, a fire protection company can create informative content, such as blog posts or videos, that not only educate visitors but also keep them engaged and on the site for longer periods. Additionally, by implementing responsive design, fire protection companies can ensure their website is easy to use on all devices, including smartphones and tablets. SEO is essential for fire protection companies looking to increase online visibility, improve website traffic, attract higher-quality leads, boost brand awareness, and create a better user experience. By optimizing their website and content for search engines, fire protection companies can stay ahead of competitors and attract new customers to their services.
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