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Modern SEO Trends That Are Redefining How Websites Rank on Google

Modern SEO Trends That Are Redefining How Websites Rank on Google
Today, let’s talk a bit about SEO and what is currently trending. I’ve had a couple of emails from people asking what is happening with SEO and if the concept that became a major hit a few years back is dead. Emails in this pattern are becoming quite much, and I think it will do a lot of good that I dedicate this article to it, at least to clarify a lot of issues.

First, SEO is not dead and does not even look like it will begin to decline any time soon. You couldn’t be more wrong to think in this direction. Because SEO has been on a steady rise to its peak over the past few years and with the way Google is developing its algorithm, we expect a lot of exciting changes soon, such that if you’re not keeping up, there’s a considerable possibility of being left behind. No! I didn’t say that to scare you in any way; instead, I mentioned it to get you prepared for what’s already happening.
Okay to be more explicit about what I’m talking about, let me take a moment to discuss the change that is affecting today’s SEO quest and accompanying efforts. 2018 was notably not a dull year for Google as they consistently churned out updates and upgrades that affected Search Engine Result Page (SERP) and how results are ranked.

With the continuous update of Google’s algorithm to better align with users came a complete change in the look and feel of SERP. These changes have created new challenges for firms and SEO experts. As a business owner that’s seeking for market leadership, there’s a need to continually develop new SEO strategies if you want your content to be well optimized to feature on the first page of search results. View our SEO Services for Small Businesses!
Let’s take a further dive into some of the major trends that have shaken up how search engine result pages rank. One of the most significant changes that we’ve seen in Google algorithm strongly affecting how SEO is planned is the move from traditional text-only search format. Today, people are adopting the use of voice search and a few other upgrades to make their search easier, faster, and better. You will be in for a big disaster if you fail to acknowledge or incorporate these changes into your website. To be clearer, let me take each one of these popular trends and try to explain them the best way I can.


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Google Mobile First Algorithm Update

Mobile first is turning into a buzz word, thanks to Google’s recent update that favors mobile-friendly websites in search engine result pages. The reason for this is not farfetched from the fact that people are spending more time with their smartphones and so are more likely to use their phones for searches than with desktops, unlike in the past when the reverse was the case.

If you still think that people sit behind their desktop to search for the products or services you have to offer, then you are wrong, because as it stands, people are always on the go and as such, may hardly have enough time to dedicate to sitting behind their desktops. Additionally, statistics also show that when people search on their mobile phone, they are likely in more urgent need to contact someone that offers their desired services quickly.

So you see, by optimizing your website for mobile usage, you are not only setting it apart for better ranking on search engine result pages, but you are also attracting the right type of audience for whatever product or services you offer. View our Digital Marketing Services!

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The Reinvention of Voice Search


Yes, the use of voice command for searches didn’t just start today, it’s been there for years, but it is only recently that a lot of people started paying heed to it. The use of voice command have climbed exponentially over the past few years, and right now, an estimated 1 out of every four searches is done using voice command either on mobile or Google home.

In case you’re still asking what this means to your campaign; well, it means that about 25% of your target audience are using voice search to look for you, and if you don’t pay heed to this area, you might be losing much in total visits and eventual conversion. Comscore has even predicted that by the year 2020, 50% of all searches will be through voice command.
That’s only a few months from now, and with the rate at which things are going, this figure looks very achievable. It’s time to start thinking about optimizing voice search on your website if you don’t want to be left behind. The battle has become fiercer with the change in behavior by customers that are looking for your product. Now is the best time to upgrade your SEO strategies, or face the risk of being left behind.

Google have come such a long way since its creation, with hundreds of upgrades and updates already made over the years to enable better user experience. Of course, we expect more innovative changes in coming years, and that’s why you need to ensure that your SEO strategies are not only long-term but are good enough to keep you strong in your competition in the years ahead. If you’re still confused about any of the things I’ve talked about, or think there’s any part of SEO that you need to learn about, feel free to contact me and I’ll be willing to discuss your company’s potentials.

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SEO for Electricians

How to Improve Your SEO for Electricians

By Vimal Siva • 22 Aug, 2023
Discover the importance of SEO for electricians. This blog is intended to provide electricians with efficient SEO techniques for company success.
SEO for Garage Door Companies

The Basics of SEO for Garage Door Companies

By Bassem Ghali • 05 Jul, 2023
Welcome to "The Basics of SEO for Garage Door Companies"! In this guide, we will explore the fundamental principles of search engine optimization (SEO) and its significance for businesses in the garage door industry. As a garage door company, having a strong online presence is essential to attract potential customers and stand out from the competition. SEO plays a crucial role in improving your website's visibility and driving organic traffic from search engines like Google. Throughout this guide, we will delve into the reasons why SEO is vital for garage door companies. From increasing brand awareness to generating qualified leads, SEO offers numerous benefits that can positively impact your business growth. One key aspect of SEO is keyword research, which helps you identify the words and phrases your target audience uses when searching for garage door services. We will provide you with practical tips and strategies to conduct effective keyword research tailored to the garage door industry. View our SEO Services for Garage Door Companies! By understanding the basics of SEO and implementing the right techniques, you can enhance your website's visibility, attract more qualified leads, and ultimately grow your garage door business. Let's get started and unlock the potential of SEO for your company!

The Benefits of SEO for General Contractors

By Bassem Ghali • 18 May, 2023
First things first, what is SEO for General Contractors? SEO refers to the practice of enhancing a website and its content such that it appears higher in search engine rankings. And why is it important? Because having a strong SEO strategy can significantly improve your online visibility, increase website traffic, and ultimately lead to more business opportunities. So, let's dive into the world of SEO for general contractors! Increased Online Visibility with SEO for General Contractors With the majority of people turning to the internet to find services they need, it's important for general contractors to be easily found by potential clients searching for construction services online. SEO for General Contractors is the practice of optimizing your website and online content to improve its ranking on search engines like Google. By ranking higher in search engine results, your website will receive more visibility and attract more potential leads. Let's take a closer look at how SEO can help general contractors: Keyword Research: The first step in SEO for General Contractors is conducting keyword research to identify your industry's most relevant and frequently searched terms. As a general contractor, this may include keywords like "home remodeling," "roof repair," or "construction services." On-page Optimization: Once you've identified your keywords, you can optimize your website content and metadata to include those keywords in strategic places. This includes your page titles, headers, body text, and image alt tags. Off-page Optimization: In addition to on-page optimization, off-page optimization refers to external factors that can impact your website's ranking, such as backlinks from other reputable websites. Increased Website Traffic: As your website starts ranking higher in search engine results, you'll naturally attract more traffic to your website. This is because potential clients are more likely to click on the top results in their search query. Potential Leads: With increased website traffic, you'll also have the opportunity to convert those visitors into potential leads. By providing helpful information on your website, showcasing your work through images and videos, and having clear calls to action, you can encourage visitors to contact you for their construction needs.
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