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How I got to the top 1% most viewed LinkedIn profiles
How I got to the top 1% most viewed LinkedIn profiles
Top 5 LinkedIn Marketing Best Practices.
LinkedIn is a powerful personal and corporate branding tool, it is a great place to present yourself as an expert in your field, develop your reputation, network, learn, market, and discover business or employment opportunities. In fact, I got my last job as Manager of Search and Email Marketing at Canadian Tire because their recruiter found me through LinkedIn.
I love LinkedIn, that’s no secret!
LinkedIn is a part of my own social media and online marketing strategy, and I always encourage my clients and friends to follow LinkedIn best practices. Last week, I received even more proof that the hard work pays off.
In celebration of reaching 200 million members, LinkedIn sent an email to congratulate the most viewed profiles, and I was informed my profile was one of the top 1% most viewed LinkedIn profiles in 2012.
So, in celebration of LinkedIn, I want to share some of my own LinkedIn tips and strategies:
1- Take Advantage of LinkedIn Features
First and foremost, take the time to complete and update your profile to gain the full benefits of the LinkedIn platform:
- Be Visible: customize your public profile settings.
- Claim your Name: the generic LinkedIn profile URL includes random numbers and letters, make linking easier by changing this to your name.
- Use Applications: there are a number of great apps on LinkedIn to integrate your blog, presentations, lawyer ratings, etc.
- Backlinks: make use of LinkedIn’s free backlinks that are provided to all LinkedIn users, use these as part of your SEO strategy to increase your search result ranking.
- Recommendations: give recommendations to current and past coworkers, employees, employers, colleagues, etc. Don’t forget that LinkedIn users can also leave a recommendation or review of anything listed on your Products & Services tab.
- Endorsements: are quick and painless to complete, and add credibility to your profile. Give endorsements, and you will most likely receive them in return.
- Referrals: Ask for referrals from clients, employers, colleagues, and connections who have your prospect within their network.
“As you can see from my profile (at http://ca.linkedin.com/in/bassemghali), although it took many hours, and is always a work in progress, my profile is 100% complete. Please feel free to add me to your LinkedIn Connections.”
2- Be
Active, Not
Passive
Join and participate in industry relevant LinkedIn groups (and local groups), share insights, expertise, and answer questions. Develop your professional network by getting involved.
Engage with your connections and share relevant articles, comments and links. Post your most recent blog articles on your LinkedIn page (this can be done manually, but if you are using WordPress there is a widget that will automate this action).
“Having a social media strategy facilitates the management of multiple accounts; currently my LinkedIn strategy includes 15-20 posts a week. My LinkedIn posts are also automatically shared with my Twitter followers (using the “share an update” option).”
3- Lead Generation
Use LinkedIn as part of your marketing strategy to promote your products, services, offers and ad campaigns.
“While promoting the
YWCA Donate & Learn Workshop I funneled incoming traffic from LinkedIn to the Workshop landing page where individuals could register for the event. With over 220 people in attendance and close to $4000 raise for the YWCA Toronto, it was a success! To learn more visit the Workshop Follow-up Page where you can see our promo videos, as well as download the Workshop eBook and case study.”
4- Connect and Follow
Connect with friends, acquaintances, clients, colleagues, industry leaders and experts; and follow their companies! This not only expands your reach, and develops a foundation for relationships, referrals and recommendations, but also facilitates connecting with prospective clients through 1st and 2nd degree connections.
– Follow prospective companies, and keep an eye out for status updates and activity that might be an opportunity to offer your product or services. Get to know your clients, their groups and company followers. These are all sources for prospective clients.
“While personally following up with the YWCA Donate & Learn Workshop attendees, and thanking them for their support, I made numerous new LinkedIn connections to individuals, groups, networks, companies and through them – prospective clients. In promoting the next Donate & Learn Workshop on May 11, 2013 these connections are invaluable in spreading the word, and even getting us some sponsors!”
5- Use LinkedIn Marketing Solutions
LinkedIn is the world’s largest professional network, with 200 million members worldwide. People come to LinkedIn to build their professional identity, forge new relationships and gain a competitive advantage. You can build vibrant communities around your company in an environment where people are actively seeking content and information. Use LinkedIn marketing solutions to trigger action, and benefit from your network’s recommendations.
I hope you find these tips useful in developing your own professional network. Do you have any LinkedIn advice? Comment, and let me know!
Discover the importance of SEO for electricians. This blog is intended to provide electricians with efficient SEO techniques for company success.
Welcome to "The Basics of SEO for Garage Door Companies"! In this guide, we will explore the fundamental principles of search engine optimization (SEO) and its significance for businesses in the garage door industry. As a garage door company, having a strong online presence is essential to attract potential customers and stand out from the competition. SEO plays a crucial role in improving your website's visibility and driving organic traffic from search engines like Google. Throughout this guide, we will delve into the reasons why SEO is vital for garage door companies. From increasing brand awareness to generating qualified leads, SEO offers numerous benefits that can positively impact your business growth. One key aspect of SEO is keyword research, which helps you identify the words and phrases your target audience uses when searching for garage door services. We will provide you with practical tips and strategies to conduct effective keyword research tailored to the garage door industry. View our SEO Services for Garage Door Companies! By understanding the basics of SEO and implementing the right techniques, you can enhance your website's visibility, attract more qualified leads, and ultimately grow your garage door business. Let's get started and unlock the potential of SEO for your company!
First things first, what is SEO for General Contractors? SEO refers to the practice of enhancing a website and its content such that it appears higher in search engine rankings. And why is it important? Because having a strong SEO strategy can significantly improve your online visibility, increase website traffic, and ultimately lead to more business opportunities. So, let's dive into the world of SEO for general contractors! Increased Online Visibility with SEO for General Contractors With the majority of people turning to the internet to find services they need, it's important for general contractors to be easily found by potential clients searching for construction services online. SEO for General Contractors is the practice of optimizing your website and online content to improve its ranking on search engines like Google. By ranking higher in search engine results, your website will receive more visibility and attract more potential leads. Let's take a closer look at how SEO can help general contractors: Keyword Research: The first step in SEO for General Contractors is conducting keyword research to identify your industry's most relevant and frequently searched terms. As a general contractor, this may include keywords like "home remodeling," "roof repair," or "construction services." On-page Optimization: Once you've identified your keywords, you can optimize your website content and metadata to include those keywords in strategic places. This includes your page titles, headers, body text, and image alt tags. Off-page Optimization: In addition to on-page optimization, off-page optimization refers to external factors that can impact your website's ranking, such as backlinks from other reputable websites. Increased Website Traffic: As your website starts ranking higher in search engine results, you'll naturally attract more traffic to your website. This is because potential clients are more likely to click on the top results in their search query. Potential Leads: With increased website traffic, you'll also have the opportunity to convert those visitors into potential leads. By providing helpful information on your website, showcasing your work through images and videos, and having clear calls to action, you can encourage visitors to contact you for their construction needs.
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Love
Our
Clients!
The Latest From Green Lotus Digital Marketing Agency
Discover the importance of SEO for electricians. This blog is intended to provide electricians with efficient SEO techniques for company success.
Welcome to "The Basics of SEO for Garage Door Companies"! In this guide, we will explore the fundamental principles of search engine optimization (SEO) and its significance for businesses in the garage door industry. As a garage door company, having a strong online presence is essential to attract potential customers and stand out from the competition. SEO plays a crucial role in improving your website's visibility and driving organic traffic from search engines like Google. Throughout this guide, we will delve into the reasons why SEO is vital for garage door companies. From increasing brand awareness to generating qualified leads, SEO offers numerous benefits that can positively impact your business growth. One key aspect of SEO is keyword research, which helps you identify the words and phrases your target audience uses when searching for garage door services. We will provide you with practical tips and strategies to conduct effective keyword research tailored to the garage door industry. View our SEO Services for Garage Door Companies! By understanding the basics of SEO and implementing the right techniques, you can enhance your website's visibility, attract more qualified leads, and ultimately grow your garage door business. Let's get started and unlock the potential of SEO for your company!
First things first, what is SEO for General Contractors? SEO refers to the practice of enhancing a website and its content such that it appears higher in search engine rankings. And why is it important? Because having a strong SEO strategy can significantly improve your online visibility, increase website traffic, and ultimately lead to more business opportunities. So, let's dive into the world of SEO for general contractors! Increased Online Visibility with SEO for General Contractors With the majority of people turning to the internet to find services they need, it's important for general contractors to be easily found by potential clients searching for construction services online. SEO for General Contractors is the practice of optimizing your website and online content to improve its ranking on search engines like Google. By ranking higher in search engine results, your website will receive more visibility and attract more potential leads. Let's take a closer look at how SEO can help general contractors: Keyword Research: The first step in SEO for General Contractors is conducting keyword research to identify your industry's most relevant and frequently searched terms. As a general contractor, this may include keywords like "home remodeling," "roof repair," or "construction services." On-page Optimization: Once you've identified your keywords, you can optimize your website content and metadata to include those keywords in strategic places. This includes your page titles, headers, body text, and image alt tags. Off-page Optimization: In addition to on-page optimization, off-page optimization refers to external factors that can impact your website's ranking, such as backlinks from other reputable websites. Increased Website Traffic: As your website starts ranking higher in search engine results, you'll naturally attract more traffic to your website. This is because potential clients are more likely to click on the top results in their search query. Potential Leads: With increased website traffic, you'll also have the opportunity to convert those visitors into potential leads. By providing helpful information on your website, showcasing your work through images and videos, and having clear calls to action, you can encourage visitors to contact you for their construction needs.
Welcome to the world of SEO and fire protection companies! SEO stands for Search Engine Optimization, which is the practice of improving your website’s visibility on search engines like Google. For fire protection companies, having a strong online presence is vital to growing your business and reaching more customers. In today’s digital age, customers, including fire protection companies, are increasingly turning to search engines to find businesses. You can increase online visibility, drive more traffic to your website, and eventually expand your business by optimizing it for search engines. In this blog, we'll look at the value of SEO agencies for fire protection firms and how it may help you grow your company. Check our SEO Services for Protection Companies! Benefits of using SEO Agency for Fire Protection Companies Through the provision of services like fire sprinkler installation, inspection, and maintenance, fire protection firms significantly contribute to guaranteeing public safety. It takes more than providing high-quality services to attract new clients and expand your company. In today's digital age, a strong online presence is essential, and search engine optimization (SEO) can help fire protection companies achieve that. Here are the benefits of SEO for fire protection companies: A. Increased Online Visibility SEO helps fire protection companies to rank higher in search engine results pages (SERPs), making it easier for potential customers to find them when searching for fire protection services. By optimizing their website's content, metadata, and keywords, fire protection companies can improve their search engine rankings, resulting in increased online visibility. B. Improved Website Traffic Higher search engine rankings translate to increased website traffic. When a fire protection company appears at the top of SERPs, it is more likely to receive clicks and visits to its website. This increase in website traffic leads to more potential customers and enhances the overall user experience. C. Higher Quality Leads SEO company helps fire protection companies attract higher-quality leads that are more likely to convert into paying customers. By targeting keywords and phrases specific to their services, fire protection companies can attract customers who are looking for the exact services they offer, resulting in higher-quality leads. D. Boosted Brand Awareness By appearing at the top of SERPs, fire protection companies can increase brand awareness and build a reputation for their services. When potential customers see a company's name appearing consistently at the top of search results, they are more likely to trust that company and choose them over competitors. E. Better User Experience SEO improves search engine rankings and enhances the overall user experience of a fire protection company's website. By optimizing website design, structure, and content, fire protection companies can create a better user experience that encourages visitors to stay longer and engage more with their site. For example, a fire protection company can create informative content, such as blog posts or videos, that not only educate visitors but also keep them engaged and on the site for longer periods. Additionally, by implementing responsive design, fire protection companies can ensure their website is easy to use on all devices, including smartphones and tablets. SEO is essential for fire protection companies looking to increase online visibility, improve website traffic, attract higher-quality leads, boost brand awareness, and create a better user experience. By optimizing their website and content for search engines, fire protection companies can stay ahead of competitors and attract new customers to their services.
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