Hands-on SEO Workshops in Toronto
Beginner SEO Workshops: 20 to 25 Students per Workshop
Get hands-on SEO training, specifically designed to empower entrepreneurs with the information, knowledge and tools needed to implement effective search engine optimization strategies, track and measure results. More info about next Workshop!
Advanced SEO Courses: 4 to 6 Students per Course
Get the 1-on-1 SEO training you need to empower your business by attending an intense SEO course. learn how to build an effective SEO strategy, implement your SEO plan, and measure the metrics that matter. More info about next Workshop!
Digital Marketing Courses in Toronto
Dive into digital marketing with our series of guest speakers, industry leaders brought in to share their knowledge and help you boost your business online.
Get digital marketing insights and best practices for your business! These speciality workshops will focus on several subject matters, including:
- Social Media Marketing
- Search Engine Marketing – PPC
- Video Marketing
- Digital Marketing Analytics
- Lead Generation and Automation
- SEO and SEM for Agencies
Upcoming Beginners SEO Workshop
Upcoming Advanced SEO Workshop
Upcoming Special Events
May 10 & 11 at Toronto Congress Centre
Get Your Ticket Now!
Small Business Seminar – Niagara
May 17 – 9:30 am at Hilton Gardem Inn
Get Your Ticket Now!
As a recent entrepreneur, I’m always on the look out for new ways to help me understand how to grow my business, and make my job in doing so faster and easier. I am super impressed with Green Lotus Tools & training. It’s exactly what I’m looking for with helpful, step-by-step information.
Co-Founder at KYJO
Green Lotus’ SEO Bootcamp taught me more about SEO in 3 hours than years of mindlessly searching for info and tweaking on my own…they walked me through my OWN copy of their SEO tool, and I was making actual changes to my campaign, on the fly!
LOVE LOVE GREEN LOTUS SEO TOOLS!
There has never been something as accurate and detailed as this and the best part is that it’s very easy to manage for even the least technical of people
Digital Marketing at Ddrops Company
SEO Course Instructors:
Green Lotus CEO & Canadian Entrepreneur of the Year Award Winner
A search engine marketing strategist and speaker with more than 9 years of experience managing online marketing strategies for some of Canadian’s largest corporations including Canadian Tire, Direct Energy, and Toronto Star – New in Homes.
Demonstrated success in online marketing, Bassem has been announced the 2015 Entrepreneur of the Year award by the Canadian Association of Marketing Professionals and has led to speaking engagements in Canada, United States, Germany and Netherlands.
Content Manager at Green Lotus
With a passion for marketing and an Honours Certificate of Achievement in Teaching/Training Adults, Catherine is the Editorial & Content Manager at Green Lotus. Catherine has a multi-faceted portfolio including a background in technical writing experience in a variety of fields including education, business marketing, SEO, and overall content management.
Learn How to Develop and Measure Your Own SEO Strategy with the Green Lotus Academy SEO Course!
Search engine optimization is a necessity for any online marketing strategy.
This course is designed for business owners, entrepreneurs and marketing specialists who want the knowledge, skills and ability to implement and manage a search engine optimization strategy and track results.
Join the Most Advanced, Hands-on SEO Course in Toronto, Canada
Upon Completion of the Full Day Program, Entrepreneurs and Marketing Specialists Will be able Master the Most Important 7 SEO Tasks:
- Understand search engine algorithms, types of search results and verticals
- Identify the various factors involved in search engine optimization
- Perform keyword research and optimize website content
- Identify and fix website structure, elements and performance issues
- Develop and implement a search engine optimization strategy and track results
- Develop a content and social media marketing strategy to boost brand awareness
- Generate and interpret SEO data and website analytics
Advanced SEO Training Program Outline:
Business Websites & Landing Pages:
- Identify business goals, target audience(s) and conversion points
- Select landing pages for specific optimization to target leads
- Understand the elements and structure of a business website
- Audit website on-page factors and off-page factors
Ranking Factors, Keywords & Site Optimization:
- Understand SEO and search engine result page (SERP) structure and features
- Identify key ranking factors based on search engine research
- Select quality keywords through advance keyword research and analysis
- Optimize landing page design features and call-to-action
- Optimize landing pages for specific keywords
Search Engine Optimization:
- Optimize website for mobile devices with a responsive design
- Understand Local signals including name, address, phone (NAP) consistency
- Optimize website for location and register with major search engines
- Optimize website META-Descriptions for search engine snippets
- Optimize website appearance on SERP with schema markups and micro-formats
Analytics & Monthly SEO Reports:
- Identify the metrics that matter
- Understand website data and analytics reports
- Define the customer cycle and track conversions
- Calculate return on investment (ROI) and conversion rate
- Understand competitor metrics, perform a competitive analysis and interpret results
- Generate SEO reports and interpret results
- Evaluate an SEO strategy based on analytics, and track results
- Understand the role of content in SEO
- Implement content/ keyword optimization best practices
- Optimize website images and videos for tags, text, links, etc.
- Identify key factors for multi-lingual and international websites
- Implement Content marketing and social media best practices
- Identify and interpret social media metrics
- Develop and implement a content calendar
Ongoing SEO & Link Building:
- Recognize black hat SEO tactics and avoid search engine penalties
- Implement white hat SEO best practices
- Identify link building opportunities
- Develop and implement an ongoing SEO strategy
Discover the power of Green Lotus Hands-on SEO workshops. Get the training you need to get your business found on major search engines like Google, Bing and YouTube.
Green Lotus Academy workshops don’t just teach theory, we provide you with hands-on training! Get the knowledge, skills and tools you need to succeed in today’s competitive online marketplace. You’ll be amazed at what you can learn in just 4 hours.
Free SEO & PPC Webinars
Green Lotus SEO & PPC webinars are a great way to learn about search engine optimization, marketing and social media strategies.
As a Green Lotus Academy member, you can participate in any live webinar, watch previous ones for free and ask your questions directly to industry experts!
- Dates coming soon!
Join Green Lotus Academy and be the 1st to know!
#101 – Advanced SEO Course
- How to Choose & Setup Your SEO Strategy
- Review of the Most Important Ranking Factors
- Advanced Keywords Research Training
- Advanced Landing Pages Optimization Training
#201 – Advanced SEO Course
- How to do SEO Site Audit, Optimize for Mobile
- Local SEO Factors & Local SEO Best Practices
- Advanced Training on SEO Metrics & Reports Setup
- Advanced SEO Spying Tools Training
#301 – Advanced SEO Course
- Content/ keyword optimization best practices
- Content marketing & social media best practices
- Ongoing SEO Strategy Setup & Maintenance
- Link Building Campaign Setup & Maintenance