Online Marketing Tips


How to Out Rank your Competitors on Google in 3 Simple Steps With Google Places & Google+ for Business

It’s never too late to consider changing your local advertising strategy, especially when the changes required will not cost you any money. Green Lotus has achieved a 35% increase in Google Organic Search Results – Click Through Rate following these simple steps:

Step 1: Submit your Business to Google Places

google places

You might have noticed that more and more local search results are posted at the top of Google search engine result pages. Does this mean you can rank higher than your competitors by simply listing your business address and phone number on Google Maps? YES, if you do it right!

View this post to learn more about the top 10 best practices when submitting your Business Google Maps, and what to avoid.

Step 2: Use Google Adwords Express


More and more people are using their mobile devices to search Google for businesses in their area. With AdWords Express, you can reach them at exactly the right moment — when they’re nearby on their phones, and are most likely to call or visit your business.

You can send costumers to your website, your Business Google+ Page, or even have them call you with a simple click on your ad.

Google Adwords Express is very easy to use, all you need to do is select a business category, write an ad, and set a monthly budget (which you can adjust at any time). AdWords Express will automatically manage when and where your ads will appear.

You only pay when potential customers click on your ad for more information. Learn more about Google Adwords Express.

Step 3: Connect your Business Google+ Page to your Google Adwords Account

google+Your Business Google+ Page is a great way to connect with your customers, and reach their social networks. The benefit of linking your Google Places & Google+ for Business accounts is that all your “Google +1” clicks from your Google+ Page, website, ads, and search results – get tallied together, and appear as a single total called “Google Social Extensions”.

With Google Social Extensions, consumers will be able to see all the recommendations your business has received, whether they are looking at an ad, a search result, your website, or your Business Google+ Page. This means your +1’s will reach not only the 40+ million users of Google+, but all the people who Google every day.

Google Paid Search Results – Social Extensions Example:

google plus paid

Google Organic Search Results – Social Extensions Example:

google plus organic

Using a Green Lotus client as a case study, results demonstrate that the client’s website received a 35% increase in click-through rate. That’s 35% more traffic from Google than prior to implementation of these steps, and it was all FREE! Imagine how long it would take to gain the same momentum through manual link building.