You ARE your brand! Words of wisdom from LinkedIn’s Paul Lovie

Here are the top 6 takeaways from the session:

1. Start with your personal brand: Put a face to the name. Your profile is one click away from your company page. Put your best foot forward with an attention-grabbing professional photo.
2. Tell your brand story: Showcase your company and career, highlighting personal and company accomplishments or merits in the Summary and Experience sections of your profile.
3. Let your network speak for you: Build your reputation with Endorsements and Recommendations from colleagues, employers and customers.
4. Create your company page: Create an information hub for visitors to learn about your company by adding a logo, banner image, and description.
5. Contribute in LinkedIn groups: Engage with active members in target Groups to gain thought leadership and build a reputation for your personal and company brands.
6. Demonstrate value to followers: Build engagement and brand trust with a stream of rich, insightful content. Try the 80/20 rule: Four updates purely for the benefit of your followers, for each one update promoting your company.