Online Marketing Tips


You ARE your brand! Words of wisdom from LinkedIn’s Paul Lovie

This year’s Donate & Learn Expo keynote Paul Lovie of LinkedIn brought 20 tips to the table in his session for online marketers looking to amplify their brand on LinkedIn. Presenting to a packed auditorium at the Ted Rogers School of Business Management, Lovie talked about the thinning line between personal and business brands and how your company’s brand is YOUR brand.

Here are the top 6 takeaways from the session:

  1. Start with your personal brand: Put a face to the name. Your profile is one click away from your company page. Put your best foot forward with an attention-grabbing professional photo.
  2. Tell your brand story: Showcase your company and career, highlighting personal and company accomplishments or merits in the Summary and Experience sections of your profile.
  3. Let your network speak for you: Build your reputation with Endorsements and Recommendations from colleagues, employers and customers.
  4. Create your company page: Create an information hub for visitors to learn about your company by adding a logo, banner image, and description.
  5. Contribute in LinkedIn groups: Engage with active members in target Groups to gain thought leadership and build a reputation for your personal and company brands.
  6. Demonstrate value to followers: Build engagement and brand trust with a stream of rich, insightful content. Try the 80/20 rule: Four updates purely for the benefit of your followers, for each one update promoting your company.

About Donate & Learn:

The Donate & Learn initiative was created by Green Lotus to support local Toronto charities and provide informative educational events with a focus on social media, online marketing strategies, and the tools needed to achieve online marketing goals.
Whether just getting started planning an online marketing strategy, or deep into implementation; Donate & Learn Events will provide you with the knowledge, strategies, tools and networking opportunities needed to improve your social media and online marketing results.