1. Run Contests for active lead generation and keep customers engaged!
Contests have been popular from long before the days of the internet. People are inclined to want to win something, and with the Internet’s viral capabilities you now have opportunities to get in front of audiences you otherwise would not have access to.
Launch a referral sweepstakes and reward contestants for referring their friends. You do not have to give away a car to make this a success. Rather, chose a short list of prizes that are relevant to your products and services.
This comes at a very low cost to you and your business,with the added benefit of promoting your brand, attracting potential customers, and showing appreciation to your existing customers who would be happy to win their favorite items!
BONUS TIP: Run a few contests a year and mix it up with sweepstakes, photo contests, ‘pick your favourite’ or a #hashtag contest using twitter and Instagram.